Beyond the obvious aspects of always being on your best behavior and trying to impress the person across the table there are interesting similarities to dating and job searching. Luckily for my boys I will not be using them as an example; instead I’ll use myself and my fiancé, Manuel.
In August of 2011 Manuel and I are getting married. This may not seem like a big deal to you, but trust me, it is. It took over twenty years, but we are back together and making those around us a little nauseous with our absolute devotion, admiration, love and respect for each other. We have even been told our pictures look like those fake ones companies put in picture frames, we just do not seem real because we are “too happy”. We courted all those years ago and continue to do so today.
When Manuel and I were dating at the ripe age of 18 we did not have cell phones or internet and we both had jobs. So when we first began to get to know each other we wrote a lot of letters. We took our time and crafted each one purposefully to share glimpses of ourselves, get to know each other; in other words we courted each other. Your cover letter should be approached in a similar way. Your cover letter is like a love letter without the ooey gooey of course.
Most people I speak to in my workshops hate writing cover letters and nine times out of ten the reason is: “I don’t know what to say.” Try thinking of the cover letter as a courtship letter or love letter to someone you do not know but that you are introducing yourself to with the hopes of getting to know them better.
If you send a cover letter that states something to the effect that you are attaching your resume because you saw their ad on Career Builder, well then you have basically said one of three things
1. “My buddy said you’re cute, want to get a pizza?”
2. “I like you, do you like me: circle Yes or No”
3. “I’m sorry to bother you, I’m sure you don’t want to go out with me anyway.”
Not too impressive.
Your cover letter must show there are similarities between the position and you. Show them that you have commonalities; you belong together – without going overboard of course. If you have nothing in common why on earth would they want to meet you? Do you have the exact qualities that they are looking for in a candidate? Then tell them, show them, explain it to them, court them.
Do they want someone with solid experience? Give them something to whet their appetite before reading your resume. Narrate an example of how you absolutely succeeded when dealing with similar situations, budgets, environments – lead them down the path to your door.
Do your homework, research the company, their core philosophies, their clients, the industry. Have they recently been mentioned in the news, expanded, reorganized, merged, had a recent success, does the company values resonates with yours? These can all be written into your cover letter. Manuel did his homework and knew yellow roses were my favorite: big bonus points when he showed up at my door with a beautiful bouquet. Research shows interest.
Do you really want to meet? Do not assume that they know you want the job and why. One of the complaints I hear from hiring managers and HR reps is that they have too many candidates that apply that do not qualify for the position. When they receive resumes, which are numerous, they are a little skeptical. They run across people that apply but only do so because they have to or just to say they did something. Make sure the recipient knows you want the date, the interview, and convince them that you are worthy.
Impress me. I am a huge baseball fan – specifically a huge Cubs fan. I’ve been a fan since Jody Davis was behind the plate, the Penguin was in the infield and Leon Durham dominated the outfield. Manuel impressed me by writing stories about when he played ball or teased me about my staunch belief that American league is not real baseball. (Pitchers should bat and National League is more defensive. But that’s another story.)
When writing your resume you should be thinking about accomplishments you can utilize to emphasize your abilities. When doing this remember to save something for the cover letter. If you give me a great example in your cover letter I am going to be excited to read more in your resume. If I am reading your resume and see the same example I will be a bit disappointed and possibly think, “This is all you have?” You are not one dimensional, neither should your accomplishments be.
Mind your manners. Use appropriate business language, remember this isn’t a note to pass in class; this is an important business introductory letter. Remember to express gratitude for the person taking the time to read your cover letter and resume. Show interest in following up with them to discuss your abilities, skills, added values in more detail at their convenience.
A well written cover letter will interest the reader into wanting to find out more about you and lead to them reading your resume. This in turn will, if written well, further intrigue or impress them to meet with you to find out more. Take your time, do your homework and remember to tailor it to each individual position for which you are applying. No one wants to receive the same love letter that their friends received! This takes time and practice. Over twenty years of writing love letters and Manuel can still take my breath away.