He has a very prominent position with a respected firm in Texas. He is on LinkedIn because “everyone told him he should be” but pretty much hates it.
Mainly because he gets connection invitations from people that he perceives as only wanting to connect with him to get a job.
So what does he do – he ignores or deletes them.
Are you one of those people? Are you sending out invitations to high ranking individuals hoping to buddy up so you can get a job? Are you just sending out the standard, “Since you are a person I trust, I wanted to invite you to join my network on LinkedIn.” message?
Are you being ignored?
Because you are not offering any insight as to why they should connect with you nor are you offering any value.
People in those positions don’t have the time to scan through and connect the dots. If you do not give them a reason they have no reason to connect with you. Not all connections need this type of reason – often the standard connection message will suffice. But due to the position, responsibility and limited resource of time most individuals in executive leadership positions within an organization normally do need a reason.
If you have a mutual connection that suggested you connect – tell them.
If you have something of value to offer them – tell them.
I work in the world of communication – I’m all about branding yourself to get noticed and get hired.
The worst thing you can do is leave room for assumption for the other party. Assumption leads to speculation and speculation is normally approached from a negative standpoint.
Why do they want to connect – they want something from me.
First, think about why it is you want to connect with them. Being their buddy on LinkedIn is no guarantee for a job. By the way, just because you connected does not mean you are automatically buddies.
Next, craft the invite that delivers this message.
If they do connect with you do not try to suck up using the recommendations. Pointing and clicking that you recommend them for a trait that you honestly have no idea of their ability does not add to the buddy factor. Also, do not overwhelm them with requests and time wasters. Respect their time and position and make sure your communication is value-added and professional.
The first step is communicating why you want to connect; the second is proving you are a valuable business connection.
Lisa K. McDonald, CPRW
Please do not get me wrong, this is not in any way, shape or form a subtle hint from those that send me invitations to explain yourself. I love connecting with everyone that send me an invitation. Many I have worked with in the past, met in networking or have attended seminars/workshops. Others may want a resource for job searching or business building and still others may be looking to hire a professional coach. My hope is to add value to anyone who connects with me either through the positive quotes I post, blog articles or personal assistance so I am appreciative of your connection.