With the ability to have instant access to a wealth of information on any topic known to man, it would seem to be a pretty easy task to become fairly well educated on a desired topic. The flip side to this is information overload which leads to analysis-paralysis.
If you are in the process of making a change in your career – moving up or changing industries – it is natural to do a little research to be prepared. So you begin a search on the internet. You find information on job search strategies, resumes, networking, LinkedIn, interviewing – just to name a few topics that you are likely to run across.
So you pick on and start doing some real research on one topic to get started and that is when the fun starts.
One site tells you that you should always have a one page resume, another says that two pages is preferred or most common. One expert tells you that you should never have a summary on the top of your resume, another says it is an absolute must, and the list goes on and on and on and on….
What you start to quickly realize is there is a lot of conflicting information out there, with an emphasis on a lot of information out there. By the time you amass all the tips, tools, tricks, insight and recommendations your head is about ready to explode. You feel worse than you did when you began the process.
Perhaps you feel like you thought you knew a thing or two but now you feel you really do not know a darn thing about this whole process after all. A sense of doom and gloom starts to creep in.
Should you redefine your brand, resume, LinkedIn, networking, interviewing and everything else that you do every single time you leave the house or apply for a position? Everyone seems sincere and authoritative, even if conflicting, so who do you listen to?
Let’s not forget the well-meaning intentions of family and friends. Some turn into instant experts on job searching and all the elements as soon as they find out you are in that mode. They tell you with extreme confidence exactly what you should do. Sometimes, if you are really lucky, they badger you asking if you have followed their advice to the letter and if not why not and it can turn into berating rather than supporting.
Professionals, websites, articles, videos, seminars, books, friends, family, former bosses, co-workers, networking groups – who do you listen to? You have so many options of who to listen to but odds are you are not listening to the person who has the most to contribute, your most valuable expert.
What if I told you there is one person who knows you better than anyone else and who can guide you? They can weed through the landfill of information and pick out the gems that benefit you the most because it is in line with who you are and what you want.
Who is this person??
It is you.
That’s right; you need to listen to yourself. Your gut, intuition, little voice in your head – whatever you call it you need to learn to listen to it.
No, you do not know the world of job searching, but you know you. And selling yourself in a way that resonates with you is the foundation and vital to your job search success.
You can gather the best advice in the world but if it does not work for you than it is worthless. Listening to yourself allows you to pick and choose among the strategies and suggestions and mold them into your comfort level.
For example, if you read a very persuasive article advocating for colors, graphics, charts and statistics on your resume but your stomach tightens just thinking about it. That would be a signal not to do that. If you choose to ignore this advice from yourself and do make those changes you will probably end up not liking your resume.
This in turn means you will be less likely to utilize it and send it out. That means less visibility and not creating opportunities for you to be considered. This could prolong your job search, deepen your frustration and make you feel worse than before.
If your gut says absolutely no but you think there might be some value in the advice, see if you can find a compromise. Say, “Self, I know I cannot do the fancy-smancy resume, but is there something here we can use? I really want to upgrade the look of my resume.”
Self may very well respond with, “How about using a different font, work with the white space, change your letterhead and make smaller visually impactful changes?”
Now you create a look that you like, that you are proud of and one that you happily send it out. You therefore increase your chances for visibility, communication and action.
The bottom line is this: it is your career, your life, your resume, your LinkedIn profile, your networking, your brand – it should represent you! Do research, listen and then have that conversation with yourself. Find a compromise in order to build a personal brand, make connections, expand your network and capitalize on opportunities.
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I help people identify and set a path to achieve their career goals by using the V Formula:
Your Value + Your Voice = Visibility
Visibility is the leverage to move in, move up or move on in your career; expand your book of business or territory, grow your company and strengthen your team.
Lisa K. McDonald, Owner and Principal of Career Polish, Inc. is a favorite speaker and seminar facilitator at colleges, professional organizations and companies around the US speaking to leadership, sales and athletic teams; transitioning/downsized employees and networking groups about personal branding, networking, creating executive presence and achieving career movement success. To find out more, visit Career Polish, Inc.