One of my favorite quotes and guiding principles comes courtesy of the great Albert Einstein:
“If you can’t explain it simply, you don’t understand it well enough.”
This is something I learned from my dad. Heaven help that man, he was ‘blessed’ with a very curious daughter who liked to ask a lot of questions – most of them “why?”
He had an amazing teaching capacity being able to translate the complicated into something a young mind could grasp, understand and replicate. This is how I learned to use power tools before jr high, the delicacy of baiting a hook and driving a stick shift – in about 20 minutes.
He knew the key for me: explain the why while describing the how.
Knowing your audience, understanding their language and explaining something simply was how he helped me move mountains.
When you are staring at the mountain of career change, it is important to remember these three key elements, which bears repeating.
Know your audience
Understand their language
The first two are the easier of the three to accomplish. If changing industries – do your research; if you are advancing in your current field – rely upon your expertise in the field. You will be able to identify the decision makers, what their challenges are and make the correlation to your strengths and accomplishments demonstrating you and the value you offer as a solution.
Explaining simply is hard.
We have a tendency to use too many words. As an Executive Resume Writer – I know of what I speak. I do it, too. Ask any of my clients and they will tell you that when I send them their working draft I give the caveat – this is too long and too wordy.
I do it intentionally. I want them to get the full effect, to see all the words to comprehend the concept. The next step is the fun part – we rip it apart. We tear through all those words and simplify. We cut to the core, cut to the chase, cut the crap.
I could do this on the first draft, but I like them to see it this way for a couple of reasons: we like words, we feel like we get a better understanding of words. Seeing too many words also makes you realize that there are too many words. This strengthens the process. If we started with the cut to the core they might feel we missed something.
The other reason is that my process is a collaborative process. My clients have skin in the game; the more they are engaged and are a part of the process, the more they engage and own their tools. This leads to them loving them more and utilizing them more effectively.
When people ask you what you do – are you explaining it simply enough? After thirty seconds, you lost them – it is not simple enough. Do they ask questions, are the engaged and want to know more? If not, it is not simple enough.
One way to help simplify how you describe you is to think about how would you explain it to a child? Think teenager or preteen. Old enough to grasp things but with a short attention span. We all have short attention spans when it comes to asking others what they do, kids are just not as good as faking it as adults.
If you can explain it to this age group and they get it – you are spot on. Not only will they understand, they will be able to repeat the information, i.e. sell you.
Years ago in between football practices my son brought a buddy home to raid the fridge and hang out. I overheard the conversation and I knew I was spot on in how I communicated to him.
His friend asked what I did and my son told him I help people get jobs. At this point I wanted to jump in and correct him because that made me sound like I do recruiting or placement (which I do not). But something held me back and I listened out of eyesight.
This is when the magic unfolded.
His friend asked how. Tada – my son phrased it in a way for his audience to ask a question.
He explained that I work with them in re-writing their resumes, help with interviewing and all the stuff that helps them get a job. Alrighty then.
The next day his friend’s dad called and hired me. Bingo – my son explained it in a way his audience could understand and sell me to others.
Using big words, industry jargon or a whole host of fluff does not impress or improve your message – it dilutes it.
Explain it simply and people will connect. This is how you start moving that mountain.
As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.
Click here – CareerPolish.com – to find out more about how we can help you.
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