I remember in my twenties in college when I lived off cheesy garlic bread from the little Italian restaurant around the corner from my dorm, few hours of sleep each night and carried a full load of classes while working a part time job and a full commitment of games, practices and workouts as a member of the dance squad.
I also remember when my son was younger and played three sports taking him to every practice, game and activity; working a full time job; caring for a family member battling cancer; managing a house and four dogs.
Where oh where is all that energy now? There are days I look around and think, ‘I used to be able to do so much more!’
There are also times that I attempt to do something and think, ‘this used to be a lot easier’ with things like house repairs or climbing flights of stairs. Age is a wonderful thing, I used to be able to leg press three times my body weight, now I sound like a percussion section every time I stand up!
I recently embarked on some house repairs and updates. Nothing I really had not done before, yet this time it seemed more time consuming and a bit more of a hassle. Nothing I could really put my finger on, but I did find myself saying, ‘it always worked before when I did this or that.’
That was the light bulb. Just because something always worked in the past does not mean it will work again today or in the future. We need to adapt. Some of the projects were more difficult because the strength in my hands is not what it used to be. Some were easier because there are better and neater tools and gadgets now.
If you are job searching, are you applying the ‘always worked in the past’ techniques? Many of my clients had never had a resume, nor needed one. It was a matter of a handshake or conversation. The idea of having a branding statement if only to help define what it is they are selling (their value) to better communicate it to their audience is a complete unknown.
Resumes of the past were compiled of a desire statement “I am looking for a job that enables me to use my skills and abilities to help a company and its clients grow.”
The problem is, no one cares what you want. What the reader wants to know is what can you do for them? And no one really believed that line anyway. Today you need to immediately identify what value you bring to the organization demonstrating you understand their challenges or pain points and know how to deliver the solutions.
Resumes of the past also detailed job duties – what you were hired to do. It was very easy to transcribe your job description into your resume as bullet points. Today, people do not care what you were hired to do, they want to know what you did.
Just because you list that your job duty is to manage a certain aspect does not mean you are any good at it. How do you manage it, who do you work with, how do you work with them, who benefits and how demonstrates your value and expertise on the subject.
Networking in the past may have been telling your family that you are looking for a job.
Today you need to be more stealth in your approach. Understand the value you add, what you want to do and learn to communicate it in a way that each of your different audiences can not only understand it, but can identify it when they hear others talk about it. This way they can immediately say, “I know just the person you need to talk to!”
The biggest “always worked” action that I am on a persona mission to obliterate is assigning yourself a title. Stop introducing yourself as your title. That is not you! That is the label that a company gave to you, it does not define you.
Instead, when someone asks you what you do – tell them what you really do: the value you add to people’s lives. How do you solve problems for people, do you provide a service that makes their life easier or help them achieve a goal or desire? What is it that you really do? That is what people care about, not your title. It is also how people will remember you, refer and recommend you.
Change is scary yet there is a lot of help out there to help you take one small step at a time. My recommendation – carve out a little private time to go through that last paragraph – what do you really do? Dig deep, have a conversation and in the end you will be well on your way to finding a whole new way of communicating, job searching and networking that actually works for you.
As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.
Click here – CareerPolish.com – to find out more about how we can help you.
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