It’s called a headline for a reason. A headline’s purpose is to quickly draw attention to the story that follows. LinkedIn is a platform to tell the story of you. Why wouldn’t you leverage this spectacular 120 character space to garner attention and interest?
When you simply list your job title and the company you work for it neither grabs a lot of attention or interest. Besides, does that title really convey the value that you offer? Probably not. We need to add a little punch to your headline, and we do that through keywords and value.
Think of your headline like a teeter-totter. On the left side is your title, the fulcrum can be a character and the right side is your value. For a whole host of characters you can use in LinkedIn, check out this article. It also lists out character limits for each section.
Let’s take a look at my headline.
It starts on the left with a title: Career Success Coach
Followed by Keywords: Executive Resumes & LinkedIn
Then the value: Bring out the ROCK STAR in YOU (encapsulated by two characters)
Lastly an additional differentiating tidbit: Forbes Coaches Council
I was very intentional in the words I chose, especially for the value perspective. I am bringing my personality out right there before you even read my summary.
I am very passionate and high energy about what I do. The choice of phrasing and the fun little characters helps draw people that I love working with: people who are passionate about what they do, awesome in how they do it and we have a lot of fun creating their success.
Think about the value that you bring to an organization, its people or clients. What is it that you do that makes a difference? Tie in keywords that decision makers are looking for and weave that into your headline.
Think punch, saying much with little, If you are in HR and the person who makes a positive impact on keeping talented people happy and engaged in your organization, perhaps you could work in the words “advocate’ or “champion” in your headline….
Have fun with it, change it up, let it be an extension of the two most important components of your brand: your value in your voice.
I do what I love: help professionals break out of a suffocating job existence and into a career that renews their brilliance.
I am triple certified as a Professional Resume Writer, Social Brand Analyst and Career Coach. My clients learn to identify, strengthen and effectively communicate their brand and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.
Click here – CareerPolish.com – to find out more about how we can help you.
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