I’m stealing that from my grandmother. It comes from watching an interaction with a disturbing lack of what used to be called social graces. After which, she turned to me and said, “If you have to tell someone you are a lady, you’re not.”
I think this is one of the wisest things I have ever heard. Change out “lady” for anything of importance. This then lends to a question that will serve as your guide:
Am I saying it or am I proving it?
It doesn’t matter what you say, it matters what you do. People can say anything. I can say I’m six foot tall, that doesn’t make it true. (I’m five foot, by the way).
Never is this concept more important than in your resume and LinkedIn. These are the foundation pieces to your personal brand – the business you. The you that represents your promised delivery, the ROI, in doing business with you or hiring you.
When building your brand, resume, LinkedIn etc. there is purpose in every statement. Each has to pass the “so what” test.
I’m a project manager. – So what?
I’m a dynamic leader. – So what?
I’m an efficiency expert. – So what?
The three statements above are just that – statements. No proof. No meaning. There is more to the so what, it actually ends with “why should I care”.
I just earned my degree. – So what, why should I care?
I have 10 years’ experience. – So what, why should I care?
I used to work in the Automotive industry. – So what, why should I care?
These generic statements don’t build a connection or show value. They are telling, not proving.
Let’s prove value. Let’s make these statements mean something. Let’s tell a story. Let’s tell your story with these four steps.
1. What’s important
We need a purpose for our story. This comes from your audience. What is important to them? Saving time, making money, expanding territories, brining in the right people, streamlining processes, making things more efficient – what are their pain points? Where do they need help? What do they value the most?
2. Pieces of the puzzle
Here we are going to ask a few questions to get to your ROI. Once you have identified what’s important, we need to go back and find where you have done these things. That’s the basis.
Now fill it in by answering: who did you work with, how did you work with them what did you do, and how did something benefit?
This is the key. How did something benefit? Answering this is your value. The something could be a team member, team, company, client, process, industry – anything. That’s your hook.
4. Lead with the greatest impact
These are the building blocks for your resume, LinkedIn, networking, elevator speech, and interviewing. This is how you prove your ROI with ‘here’s the value I bring by doing … (filling in what it is you do).
Let’s say you had a problem with time consuming programs that took a lot of time and effort to run. They drive your people crazy.
Now let’s say you were to hear (or read) the following:
“I save client’s an average of $150,000 by guiding them through replacing all their outdated processes for a single system that takes half the processing time.”
“I’m an account manager.”
Who do you want to talk to?
I would say the first person because they are speaking your language. They address your pain and tell you how they solve it. They tell you what you will most likely get in working with them (or hiring them).
When you start telling your story, which describes the value in what you do, that’s when you’ll start connecting.
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.