personal branding

Simplify Your Story, Don’t Dummy It Down

There are three times when there is too much talking going on in your resume or LinkedIn profile: –         You feel the need to tell the reader absolutely everything you’ve ever done –         You don’t know what’s important to the reader –         You have no idea how to tell your own story One of these …

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Personal Branding – What?? The What, Why, How & the Most Important Question of All!

Do you hear the phrase ‘personal brand’ quite a bit?  You should, it is a critical component and driver for having the career you want.  But, do you know what it means and how to use it? Before we get to that one important question – let’s review the the what, why and how of …

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Branding Fail: Putting A Bandana On My Dog Did Not Make Him A Pirate

If you ever saw my dog Bandit while on a walk, you would think he was quite an intimidating fellow.  His Great Pyrenees/Lab sister towers over him, but he struts like he is ten feet tall and bullet proof.  If he sees another animal, he puffs up and gives the impression that, by golly, it …

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How to Immediately Discredit Yourself to a New LinkedIn Connection

I love LinkedIn. I love the business community, vibrancy, interaction, connections and opportunities it offers. I teach numerous workshops on leveraging this magnificent tool for business and career growth and write profiles for individuals and businesses to improve their branding. I love LinkedIn. I respect that there are different strategies in leveraging LinkedIn; there is …

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