I love LinkedIn. I am a huge fan of a platform that allows you to communicate your brand with so many enhancements to build business relationships. It is a critical and effective business tool.
Yet, with any tool, the key to success is knowing all the features, capabilities, limitations and most importantly how to use it.
- The features include a great profile, experience section, headline, profile picture, groups and more.
- The capabilities are the ability to convey your value and voice in a single site.
- The limitations are the character limits and layering of options.
I am a DIY kinda girl. I like laying flooring and building things. I have a garage full of tools so how about we use these for an analogy.
Let’s say that you want to use LinkedIn to make connections and secure a new position. It is like laying tile.
If I were going to lay tile, I would make sure I have enough tile to cover the area, spacers, grout, sponge, water and a saw. I have measured out the area and laid my pattern. I have pre-planned and assimilated all the necessary equipment and items for the job, just like you have filled in your LinkedIn profile within the parameters showcasing your voice and value.
But, if you are a DIY-er like me, you might notice that I left one little thing out – what kind of saw. What if I had a jig saw? You can’t lay tile with a jigsaw – you need a tile saw. (I guess you technically could – but that is an argument best left to Bob Villa.)
My point is just because you have a tool doesn’t mean it is the right one for the job – translation for our example: just because one method of using LinkedIn has boosted results according to one person does not mean it will work for you. Like email blasts.
This morning I received a very polite opening letting me know that the sender had gathered my information from my LinkedIn profile. They then proceeded to give me quite the narrative of their career highlights, including attaching their resume, with the request to pass on their information to our hiring manager in hopes of finding out more about our company. They are looking for a high level IT project management position.
They may have gotten my information from LinkedIn but they sure didn’t read anything else besides my email.
This is a case of using LinkedIn for career advancement like a flamethrower instead of a match. I do not recommend blasting an email such as this blindly to hundreds of people on LinkedIn. At best, it is annoying. Be selective, research the companies and people. Find connections and then use LinkedIn as a match to strike up a conversation. Flamethrowers burn bridges, matches ignite relationships.
A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.
As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.
Click here – CareerPolish.com – to find out more about how we can help you.
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