Help Your Network Help You Get The Job You Want



I had never been to New York City until this week.  All I can say is – I am going back.  I was there two days, walked over 20 miles and barely scratched the surface on things to experience, see and do.  I will not even start on the food, let’s just say it is a good thing I put on over 20 miles on the sneakers or I would come back looking like Violet from Willy Wonka after the bubble gum incident.

The trip was fantastic and we were so proud to say we were getting the hang of the subways.  We spoke too soon.  The last train back to the hotel after a full day of experiencing and we were exhausted.  We knew the station we needed to get off on so instead of plotting it out ourselves, we asked the subway expert for instructions.  We needed to go to Flushing.

Flushing Brooklyn that is.

It is not where we ended up.

We went to Flushing in Queens.

For anyone familiar with New York City, you are welcome for the laugh.  For anyone not familiar, these two places are, according to Mapquest, about an hour away via subway. They are not close.  There was a bit of backtracking before we were headed in the right direction.

I was not upset at the little impromptu adventure added to our trip, after all, who could I get mad at?  We asked for instructions for Flushing – we just did not specify – so we left it up to whomever we were talking with to fill in the blanks.

This is what can happen when job searching.  If you simply tell your friends, family and network that you are ‘looking for a job’ they might send you to Queens.  How do they know you want Brooklyn and not Queens if you do not specify?  It is not their fault, you left it way too open and allowed them to fill in the blanks.

To be honest, you do not want just any job.  I saw several people this week working tremendously hard at jobs I would not want to do or could not do.  Do you want to be the guy in the shop that cooks the ducks that are still staring at you as they roast?  How about the one stocking the local mart with the live frogs on the end cap?  Or a delivery driver in the heart of NYC?  Oh heck no!

You need to be specific when speaking to your network, yet speak in a language they understand.  When buying Dragon Fruit at the Asian market, we found unique ways of communicating as we had a very limited shared communication platform.

Use words that your network can relate to and more importantly, understand to repeat.  Do not simply leave it at a title or industry.  The only thing your network knows about titles or industries is this: what they have personally experienced or heard from their network.

Leaving it to simply an industry is much too vague.  Information Technology, that means nothing.  The possibilities within that industry are endless. Do you work on a help desk, system programming, analytics, accounting, sales – what do you do?  Then explain it in a way that relates to your audience.

Think of from their eyes. If you work with the help desk in some capacity, think about how they would interact with you or your department.  Perhaps saying something like, “You know when your company updates a system and the next morning you’re completely frozen out….I’m the guy/gal that makes sure that doesn’t happen.”

Give them something they can relate to and repeat to help you get to the right station in life and not wandering around for another hour stopping at every unrelated stop along the way.


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

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