Stop Branding Yourself as Blah

resume (2)You probably don’t even know that you are doing it, but you have officially branded yourself as “Blah”.


That’s not going to get your noticed, let alone get your phone ringing.


Stop it.


Oh sure, easy for me to tell you to stop it when I haven’t even told you how you are doing it.




Let me ask you this: how do you introduce yourself in person, on paper and online?


Do you start with things like:


“My name is ___ and my title is ____”

“I want to bring my skills and abilities to help an organization….”

“I have X years in Y industry….”


Blah, blah, blah, yawn….


These might be facts but they are not value.


Value is what is important.


I don’t care so much what your title is – what do you do?


No one believes that you really want to bring your skills and abilities blah, blah, blah and quite frankly they don’t care what you want.  What can you do for them?


Just because you have been doing something for a long time does not mean you do it well.


Who are you?  Really, who are you?  What value do you bring to people and organizations?  Not what widget do you sell, not what task you perform – how do you add value?


Because value makes money.


Period.  If you can bring value you are going to make someone money.  That is what is important in business.  It all comes down to revenues – without them there is no business.  So how do you contribute to that?


Taking up space isn’t value.  Contributing is value.


What makes you unique in what you do?


Let’s look at a couple of examples.


Sales.  I’ve met a lot of people in sales – a lot!  The first thing most want to tell me is they are in sales.  Ick.  I don’t want to be sold anything.  If I want something I can do my own comparison on pricing but what people are really buying is the experience.  A company can teach you all about a widget – from medical devices to financial instruments – that is the easy part.  What they can’t teach you is how to bond and connect with people, how to identify their needs, connect with them and make it an experience that they keep coming back for and get their friends to experience it too.


That’s sales.


Management.  Whoopee.  Managers are everywhere – right there sales.  There are good managers and bad managers – which one are you?  How do you manage, what is your style?  How do the people you manage benefit from your style and in turn how does the company benefit from them?


See where I am going here?  Titles are a dime a dozen.  Often times I have thought to put some version of the title “Queen” on my business cards just to see if anyone notices.


Titles don’t tell me what you do.

Length of time doesn’t equate to excellence.


I have known fantastic individuals who were rock stars in their field in a very short time period.  They didn’t have a long service record but they had value.


This weekend take some time to step out of yourself and look at your resume, LinkedIn and think about your networking introductions.


Are people reading or hearing you as, “Hi, my name is ____ and I’m blah”?


Fix it.


Start by offering your value, not your title, your desires or length of time.  Your audience is selfish – we want to know what is in it for us – period.  If we like what we hear then we will take the time to hear about you as a person.


I have a friend of mine in Insurance Sales.  You just yawned or cringed didn’t you?  It is a natural reaction to those two words “insurance” and “sales”.  He used to introduce himself that way.  Then he heard my message at a seminar.


Now he introduces himself as a Retirement Coach.  He said he was a little skeptical because it seemed a bit out there.  It is only out there because it is different than what we are normally taught.  The first week he changed from blah he attended a networking event and when he got back to the office he had three messages from people from that event.


No more blahs!



Lisa K. McDonald, CPRW


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