How to Make Everyone – Including You – Stop Hating Your Resume


Let’s have a shout out – who likes to read resumes?




That’s what I thought. Now imagine if you had to read resumes a lot of resumes – to find the right person for your organization. How much would you enjoy your day?

Why do resumes have such a bad rap? Let’s take a look at some resume language that is very common:

“Experienced XYZ looking to use my leadership and MNO skills to improve blah, blah, blah…

“Responsible for we have already lost interest in whatever this might be….”

Or how about bullet points that are a recap of the job description:

  • Organize and coordinate operations in ways that ensure maximum productivity
  • Supervise employees and provide feedback and counsel to improve efficiency and effectiveness
  • Maintain relationships with partners/vendors/suppliers
  • Gather, analyze and interpret external and internal data and write reports
  • Assess overall company performance against objectives

Ugh! It’s all a big snooze fest. Not only is it boring, it is painful to read. Why? Because, in essence, the person hasn’t told you anything and it doesn’t even sound like a person!

There are two critical elements that every resume needs to get – and hold – the attention of the reader. Your value and your voice.


Please, please, please stop using your job description as your bullet points. That is telling the reader what you were hired to do, not what you did. Instead, use these as a starting point.

For example: organize and coordinate operations in ways that ensure maximum productivity.

There is no ROI in that statement. It is missing your value. Expand on that by answering who you worked with, how, what you did and how productivity was maximized. Give metrics if possible, if not, describe the before and after.

I want to meet the organization who’s operations are simple enough for one bullet point. Really? Operations covers quite a bit of ground so break it out – show your value across the whole stream. There will be more value and beneficiaries. These could be the company, clients, processes, team, or an individual.

That is a lot of ground to cover – start writing it out. The more the merrier. It gives you more to play with when you are ready to start ruthlessly editing.

Which leads right into the second critical component: your voice


Please, please, please stop trying to write in ‘resume language’. It sounds unnatural and fluffy full of filler words. Your resume should speak to the reader and it should sound like you. Most of us do not litter our conversations with hundred dollar words when a ten cent-er will do.

Start with the dime conversation. Write out what you do as though you were talking to a real person. Go into detail, be natural, and use words that feel right to you. Don’t even think about putting it in a resume yet, just talk/write like a real person.

Once you get a mound of information, now the fun begins! Time to slice and dice. Look for commonalities that you can group. Is there a shorter way of expressing those two sentences? Ask yourself, what is the real point of these sentences, what do I most want them to know? Start there, then fill in the how’s.

Don’t take anything you do for granted. You may think everyone does what you and the way you do. They don’t. How you approach, solve, or plow through processes or projects is what makes you different.

Differentials are golden. Polish that gold by using your voice. Enhance your voice by using a thesaurus. “Manage” and “responsible for” get old quick. The thesaurus is your friend!

Keep editing, trimming and making sure your words are in there. That is how your voice will come through.

Oh, let’s not forget the keywords. These are critical for a little thing called ATS. Applicant Tracking Software. That is the wonderful tool that most companies use to screen your resume. They are looking for those keywords to qualify or disqualify you for the position.

The best place to find keywords is the job description. Where do you think the ATS gets them?

Just to make it more fun, ATS is getting smarter. It used to be that it only counted the number of key words in the resume. Now some software has evolved to be able to understand concepts. For example, if it is a project manager job, one camp of ATS is looking – and counting – ‘project management’.  The second camp of ATS understands context. It knows that “Managed this project” means project management and it counts.

Incorporate the keywords – and your words – into value rich bullet points. The result will be a resume that the reader will understand and want to find out more.



 I help professionals break out of a suffocating job existence and into a career that renews their brilliance.

I am triple certified as a Professional Resume Writer, Social Brand Analyst and Career Coach. My clients learn to identify, strengthen and effectively communicate their brand and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

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15 Resume Tips to Hate Applicant Tracking System (ATS) a Little Less

Computer FlowersJust when you thought you could not get any more frustrated with job searching, along comes software that may hold your fate in its bytes.

Technology is fabulous, except when you feel like it is working against you.

Welcome to the world of Applicant Tracking System (ATS). Hate it and all that it stands for, but it is here and it is not going away anytime soon.

Before you suit up for battle it is important to know the rules, your opponent and how to create a good offense. Here is a breakdown of automated tracking systems: what they are, their flaws, why they are used and how to play nice with them to help increase your odds of getting your resume into the hands of a recruiter or hiring manager.

Your Opponent – The What of ATS

An Applicant Tracking System (ATS) is a recruiting software system used to organize, contain and evaluate resumes. It contains database field and assigns data within your resume to the fields within the software.

Original ATS software utilized a semantic search technology that basically counted keywords; however the software is evolving. Many systems now run contextualization searches that weigh the use of keywords in the context of the information.

This means that older systems may have given higher rating for having “Logistics” appear all over a resume, but newer systems are looking for demonstrated experience. They can incorporate and interpret depth of experience and time frames.

These systems can also differentiate between someone who has five years demonstrated experience as a Logistics Manager versus someone who took a class in logistics a decade ago.

The more advanced systems are not just recognizing a title or company name, they are analyzing your content to match your skills and value compatible to that role.

In 2010, it was believed that half of all mid-sized companies were using some form of an ATS; current studies estimate that between 75-90% of large companies use ATS, including 70% of Fortune 100 companies.

Their Trick Plays- The Flaws of ATS

This is not going to come as a surprise – the systems are flawed. One company performed a test by submitting the resumes of their top five existing employees and two were screened out. Another director of a company tested their system by submitting his resume for his own organization and it was rejected.

As many as 75% of qualified applicants’ resumes are discarded by ATS systems according to Forbes.

Why? Often the system is misreading the resume or the resume is missing key information.

Flawed as they may be, ATS make recruiters lives easier by automating the initial review of resumes. They help organizations remain compliant with required equal opportunity reporting and prevent charges of discrimination.

Creating a Good Offense

Now that we have gotten the bad news out of the way we can start to prepare a good offense. Here are 15 factors that can help keep your resume in the system and get to a real person.

The Look
1. Tracking systems do not know how to process images, fancy fonts or characters which makes it difficult for the system to assign the information to relevant categories therefore eliminate graphics, tables and images.
As most ATS reads text only you will need to reformat tables, graphs or charts, which will increase the length of your resume. It is acceptable to be longer and hit the relevant requirements rather than be pretty and be dismissed. Bring the pretty version to the interview.
2. Use common fonts like Arial, Helvetica, Times New Roman, Garamond, Calibri, Georgia or Tahoma. Again, a content translation thing.
3. Use simple bullets and formatting, getting too creative will prevent a system from analyzing information and apply it to critical areas.
4. Systems are evolving to begin to read PDF files; however, many organizations still have versions that do not; therefore, upload a Word document, not PDF.
5. Use section headers for each area of your resume: Professional Experience, Education, Professional Development and Community Involvement. The system will determine what to do with the information on your resume based upon the heading it is found under.

The Content
1. Use the keywords, industry jargon and phrases as listed in the job description; the system is looking for these. Use relevant keywords in the skills section, summary and bullet points.
Need help identifying core keywords from a description? Copy and paste the job posting into and it will create a word cloud of the most frequently used words for you. Make sure these keywords are in your resume.
2. Use keywords appropriately and in context, do not sprinkle them throughout your resume or hide them by using white text.
3. If the posting mentions “programmer with XYZ experience” do not assume that the system will understand “XYZ programmer”. Use both phrases within your resume to make sure it is picked up.
4. Focus on relevancy of your qualifications to the position eliminating any descriptions of past duties that do not support you in this role. Eliminate fluff – it confuses the system and wastes valuable space on your resume.
5. Create a skills section and include strengths, competencies, specialized and technical skills. Spell out and use abbreviations for industry specific acronyms.

The Basics
1. Check your spelling. Misspelled keywords will be missed by an applicant tracking system.
2. Put your contact information in the body of the resume on the top of the first page and include name, email address and phone number. Tracking systems do not always read headers and footers.
3. Customize your resume for each submission tweaking your skills, experiences and qualifications to match the keywords and phrases within the specific job description. One job description may use leader, another uses manager – make sure your resume is a match to the description.
4. Use consistency in formatting pertinent employment information for all positions.
5. Save your resume with your name and the position title as a word document or text file: i.e. John Doe Logistics Manager Resume

At the end of the day these tips can help avoid having your resume kicked out of the system, but there is no magic bullet to beat a system and it is not a system only approach, there is still a human element. If your resume makes it through the screening, it will then be viewed by a person. It is important that it is written in a way that a software system and individual can identify and evaluate your value.