You made me delete you, I didn’t want to do it…..

 

About a week ago I accepted a LinkedIn connection request. As is my practice, I responded by thanking them for the connection to open the door to conversation.

Today, I shut that door. Locked it. Deadbolts. No vacancy sign. Moved without a forwarding address.

Every once in a while I will have a new connection respond to my door opening with a sales spiel. Ugh. Although slightly perturbing, I usually just delete it and move on.

The sales spiel is immediately discoverable because it starts with “Hi Lisa K.”

I do not go by Lisa K. I use the “K” professionally to delineate myself. Lisa McDonald is a more common name than one might think. My middle name is Kaye. The only person who ever called me Lisa Kaye is my dad. To get my attention – which it did.

Often starting your message with ‘Lisa K’ shows a formatted list that imports names.

If it is a persona message, I get it, you don’t know me. You probably don’t know about the “K” thing. It is forgivable. In this case, I gently guide my conversation partner by signing off any future messages with simply “Lisa”.

Barraging someone you just connected with to sell them is a big no-no in networking. LinkedIn is networking. The foundation of networking is relationships. To build a solid business relationship it takes three aspects:

– Cultivate interest

– Motivation to help each other

– Establishing trust and credibility

These three things take time. Appropriate time is not five minutes or a day after I accepted your connection request.

For Mr. Happy, I deleted his first salely message and moved on. Then a few days later, I got another “Hi Lisa K.!”

Now, I’ve gone from perturbed to annoyed. Yes sir, I saw your first message and no, I was not interested. Go away.

Today I moved from annoyed to “oh for crying out loud”. There was no cultivating of interest. I have no desire for you to help me. Your credibility is completely shot. Not only are you spamming, you did not read my profile.

You see what this gentleman was selling was branding. More specifically LinkedIn branding. He was promising he could take my lackluster profile and make me a social media sensation. Hey, guess what I do? That’s right – branding. Guess where I focus – right again – LinkedIn among other places! Go figure!

So in the spirit of the holidays, this ‘branding genius’ (his sentiment, not mine) went to my naughty list. Marketing yourself to a colleague using an outside our industry message is not genius-like behavior.

Let us learn from Mr. Happy. Your network is a sacred thing; you should treat it as such. Nurture it, care for it, protect it, give to it and it will flourish like flowers in the Spring. Spam it and disrespect it and it will die. Think dead of winter with no sunlight. (I had to follow my flower theme) It is that simple. In the end, the quality of connections and contacts, not the quantity, will yield a beautiful garden. (I couldn’t end without another flower reference!)

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

Advertisements

Build Better Business Relationships With 2 Simple Steps

coffee meeting

How many times have you met someone through networking or business connections and want to build a business relationship with them? What is an almost knee jerk action to do so – invite them for a coffee meeting (or lunch/drinks/dinner/etc).

Before you do, let me give you the two steps to dramatically improve your budding relationship:

1. Stop wasting their time
2. Know your why

I used to get asked for coffee meetings a lot. Used to – now I rarely have them.

For one thing, I don’t drink coffee, but more importantly – they were a huge waste of time. The person either had no idea what they wanted to talk about or they wanted to sell me the entire time.

My secret in killing the coffee meetings – I started asking people why they wanted to meet. It is amazing to me the number of people who cannot answer that question. Mostly I get a stammering close to, ‘so we can learn more about each others business.’

Not to be unkind, or rude, yet this is a media age: look up my LinkedIn, my website, my articles; email me to start a conversation. Requesting me to commit to the most time consuming event – of scheduling an outside meeting – to find out what I do is nutty.

Even if they have an idea of what I do and wanted to schedule a coffee meeting ‘to find out more’ or ‘get clarification’, I would ask them – right there on the phone or in the email –what is it they would like to know?

It can really take the wind out of a coffee meeter’s sails when you fill them in either right there on the phone or by email thereby eliminating their whole reason for getting together.

I cut to the chase to eliminate time wasters.

I am very happy for the coffee meeters – those that seem to have an endless supply of time on their hands to joyfully go around town and drink lots of java, then have lots of lunches followed by lots of cocktails or dinners.

I do not have that kind of time.

I am not special or better than anyone else in my network or business circles – all of our time is valuable. I have a thing – I will not waste your time and you are not going to waste mine. It is very simple.

Coffee meetings, or lunches, dinners – anything outside the office – may not be the most conducive to your audience. Perhaps a half hour phone call is better for them. Be considerate and ask what is best for them and their schedule. It is not all about you. You may be dying to get out of the office; but some of us are not.

Knowing your why is critical. Before you even attempt to engage someone in any type of meeting – you must know your why. What is your agenda, what are you looking to get out of it and equally as important – what are you bringing to the table for them?

Relationships are give and take; if you have nothing to give what is their reason for going? Be clear when you request time with the other person, give them the purpose.

Sometimes you may not have an exact why. For example perhaps you have met someone in networking that you think there might be good synergy between your businesses. This is your why, yet you should explain why you think there is potential synergy. How could you help each other. No one is going to jump at the chance to meet with you because you have a golden book of business for them with nothing in return.

Perhaps your why is information. If you are breaking into a business and you know of this person and are looking for advise – be honest and tell them. Do not try the ‘get to know each other’ bit when you are looking for an hour of schooling. That is disrespectful and trickery.

Do not feel as though you are being rude by asking them to qualify the meeting. I once was given the name of a woman that a mutual friend said I should call, using their name, because we should connect. I was an idiot. I did not ask why. But she did! When I called her up I told her our mutual friend had given me her name and said we should connect.

Her response was, “That’s nice – why?”

I was stumped. I told her that I honestly had no idea and apologized for intruding and wasting her time. She was very kind and told me no problem and that if I found that we had a mutual business interest perhaps we could reconnect then.

I ran into her a year later, luckily she did not remember me, and we had a great conversation. We did have many shared interests and we began to speak frequently. I did tell her about the first meeting we ever had and how it had really helped me. Sometimes looking like an idiot can be a great learning experience.

On behalf of your business and networking community – I gently request that before you type up that email or make that call to know your why and offer options that do not waste their time. We thank you in advance and look forward to hearing from you.

✰✰✰✰✰✰✰✰✰✰
As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies and their leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – CareerPolish.com – to find out more about Career Polish and what we can do to help you.

LinkedIn All-Star Status Rocks & How To Reach it in 7 Steps

linkedin all star banner

The year is coming to an end and soon people will be making New Year Resolutions or professional goals for 2016. I imagine on many lists will be to either:

Get a better job or move up in their industry
Grow their business

Growing your network is paramount in accomplishing either one of those goals. The good news is LinkedIn is king in growing and nurturing your network.

Before you can leverage the power of LinkedIn, you must be able to be found, understood and add value.

Today begins a series of LinkedIn tips and insights to building a strong profile before the New Year to prepare for another series on leveraging LinkedIn to accomplish your 2016 goals. The topic today:

Achieving All-Star Status

There are five levels of status, from least complete to highest completion: Beginner, Intermediate, Advanced, Expert and All-Star.

Why it is important to be an All-Star

According to LinkedIn:

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

That is forty times more likely to receive opportunities including job offers, new clients, new markets, new connections to centers of influence and more.

Whether you are actively looking for a new job or open to hearing about opportunities, a 2014 Jobvite survey found that 94 percent of recruiters use LinkedIn to source and vet candidates.

It might be safe to assume that recruiters find plenty of candidates within the All-Star category without venturing into Expert or Advanced profiles.

What it Takes to Reach All-Star

For your profile to be considered complete, there are seven criteria:

  1. Profile Picture
  2. Experience
  3. Skills
  4. Summary
  5. Industry & Location
  6. Education
  7. Connections

It is not enough to have each section, they must be completed in the most impactful way.

Profile Picture

Although the statistic of profiles with a picture are 14 times more likely to be viewed, the caveat this statistic does not mention is that profiles with professional pictures are more likely to be viewed.

Not just any picture will do.

Your photo should be current showing you in a relaxed, inviting, professional manner. This means no bathroom selfies, Facebook fun pictures, pets, kids, families or group photos.

There are exceptions to every rule and if your business is all about dogs, having a puppy in your photo may just be the ticket for you – as long as it matches with your profile headline.

Headline

You have a limit of 120 characters for your headline. Yes, I said limit. Your title and company name is not all that you can fill in for this section. This about this as a very short introduction, you want to be known for more than just your title and company, right? Add keywords and phrases here that represent you and the value you provide.

Experience

Your experience section will need your current position and two prior positions, all completed with supporting information. In other words, simply listing two previous positions is not enough.

Use experience section to build your story of where you have been and how it is getting you to where you are going. List the value you provided, who you served, how you served them and the difference you made while there.

You have the parameters of 200 minimum characters in the experience summary and a maximum of 2,000. You do not need to use all 2,000 characters – a short paragraph will do; accompanied with a couple of supporting bullet points is even better.

If you are a student or unemployed, you will still need to list a current position. Without it you will not be ranked as an All-Star.

Skills

For All-Star status, you must have at least five skills listed. You can add up to 50 skills, but let’s not get carried away. Fire eating, fire breathing, small talk, cat herding, chewing gum, Halloween, snacks and drinking water are all listed as skills. Seriously, type them in and see for yourself!

If you do not have a skills section click Skills section under profile summary at the top of your profile. You may need to click View More to find this section

To add more skills:

Select Edit Profile under Profile at the top of your page
Scroll to the Skills & Endorsements section of your profile
Click on +Add Skill button in the top right corner of this section
Select Yes after “I want to be endorsed”
Type in skills and when they populate, click on the skill then click on Add
Click Save when done.

Summary

Your summary is your introduction to you. This is your opportunity to speak to your audience directly, in a one-on-one conversation. It should be an expansion of your headline and incorporate your style, strengths, specialties, experience and atta boys.

Use keywords to emphasize and describe rather than throwing in industry jargon to try to appease. Remember, this is a conversation, not a script.

Think about writing your summary from this perspective: you are sitting down at a foo-foo coffee house across from someone you want to read your profile.

They ask you, “So, tell me about yourself” Now go! How you answer that in a relaxed, professional environment is how you write your summary.

You have 2,000 characters to play with so make them count. It is not necessary to use them all as long as you tell your story the way you want the reader to understand it.

Industry & Location

These two areas simply tell readers where you are located and in what industry you operate.

When editing your profile, click the edit button next to these fields (see below). Enter your country and zip code then enter your industry. To finish, click Save.

Education

Simply add your education in this section. It is not necessary to put graduation dates. The additional benefit of adding education is it gives you an opportunity to connect to fellow school attendees and alumni – you have a built in connection!

Connections

For All-Star status, you need at least 50 connections. Start by connecting with professional contacts you know. Use the search feature to search companies you worked for to find former or current employees on LinkedIn. Do the same for the schools listed in your education section.
These are the basics for reaching All-Star status. Look for articles soon to feature:

Where, when and how to leverage keywords to complete your profile
Above the fold, maximizing the spaces you are not completing
Telling your story to reach and connect with your audience
Recommendations – how to ask for and receive recommendations that work for you
… and more!

★ I have created a tip cheat sheet on several sections and character limits; to view or download, just click here: LinkedIn Personal Profile Cheat Sheet 

Back to top
%d bloggers like this: