Pay Attention to a Company’s Courting Style

I’ve always found there to be great symmetry between job searching and dating. Actually, I think dating would be a lot easier – or quicker decision making – if you just handed the person your life resume and cut to the chase.

The two processes really are similar, so is the anxiety. When you are going through the interview process and wondering about every little thing, like you’re completely exposed and vulnerable. Like that terrible dream where you’re naked in front of you high school or college class.

Oh, and the rejection – let’s not forget about that. The  friend zone. We really like you, just not for this job. Even better, the ghosting and catfishing! It just gets better and better!

A lot of those decisions and actions taken by a potential employer you have no control over – and most don’t even have anything to do with you.  But this doesn’t mean that you are powerless here.

Your best weapons are your power of observation and intuition.

One point that I want you to especially pay attention to is the courting phase, i.e. interviewing.  Like a client of mine who was just given the phone screen questions (literally labeled this) to complete and email back to the internal recruiter.


Here’s the thing, if a company isn’t very nice or respectful to you during the interview phase, what do you think they are going to be like if you take the job?

Think about it – the interview phase is when everyone is trying their best to get the other party to like them. You and them. So if a company is treating you poorly, how much worse will it be when you join?

If they are going to require you to complete a 10-page document with detailed questions  – but not read it and make you repeat everything you wrote during a 15 minute follow up call, well, that’s just rude. They are being disrespectful, dishonoring your time and those actions scream out that their time is way more valuable than yours. Is that the kind of environment you want to be in every working day?

What about the company that gives veiled threats to pressure you to hurry up and answer or return information only to ghost you for weeks with a response or what’s next?

Some companies treat you as though you should be thanking them for talking to you. Really?

If you are going through the process and you’re getting the ick feeling in your stomach, listen to it. If something feels off, it very well could be. At this point, remind yourself that this is a two-way process. You want to make sure this is a good fit for you.

And, I know there are some people out there that are just not great at interviewing or following up. If you are interacting with a few people and all are great except that one – then you need to take a step back. Look at the situation – is that one person just a bit of a ding-a-ling? Are you going to report to them? Do they really reflect the organization or team as a whole?

But if it is a vibe or treatment from everyone you interact with or really strong from one person you’re dealing with,  nope.

If their courting (interviewing process) is disrespectful, the marriage (working for them) is probably going to be miserable.

Run, baby, run. There are more fish in the sea and you deserve better than Charlie Tuna.


I help amazing people get career happy and client-centric companies stay true to brand.

Coaching: Career, Business, Brand

Click here – – to find out more.

All opinions and views expressed in this article are my own, unless attributed. They’re normally pretty spot-on (because I’m obsessive about career topics and communications). The humor sprinkled in is Mr. B approved, my dog who thinks I’m hilarious (and not because I’m his meal ticket).

Do you know why no one calls you for an interview? You’re telling them not to.

Not you directly, but you in your resume. You’ve trapped it in a vicious politeness cycle. It all starts with not being able to take a compliment and ends in sabotaging yourself in your resume.

All because you are too polite.

This is a unique politeness. It is an extreme avoidance to bragging. This politeness is exhibited in many ways, such as:

  • Using your job description as bullet points.
  • Your opening tells the reader what you want.
  • There is no substance to the information.

You are playing it safe and describing why you were hired. You are also being a bit admirable in not wanting to be a braggart.

Yet the problem with this avoidance behavior, this politeness is this:

No one cares what you were hired to do – they care what happens when you do it.

You’re right about bragging, it isn’t the way to go either. Here’s the problem with that: :

No one is going to believe what you say because you said so – you have to prove it.

If you can’t brag and you can’t be too polite, then what do you do?

Tell your story.

Learning to tell your story solves both problems – and it opens the door to interviews.

A Crash Course In Storytelling

Every good story has an arc. Good arcs have certain elements: set up, action, highlights, failures, corrections, resolution. A good story gives the reader something that intrigues them, piques their curiosity, excites them. It make them want to keep reading and find out how the story ends.

A good story resonates with the reader because something within the story resonates with them.

Your resume stories should align with what is important to your reader. Don’t write for you, write for them. To do this, you need to do a bit of research. What is important to the position, team, customers, industry, company, etc.? This is the THEM FACTOR.

Generate excitement and keep them hooked in the story with framing. Use the parameters of that ideal job as your framework. This further entrenches you in the mind of the reader.

What is the bottom-line purpose of the job? How is success in this measured? What actions do you take to achieve this bottom line? How do you prove excellence in those actions? What are the most important skills you must possess and be able to master? This is the DETAIL FACTOR.

Now you have the framework to write those stories. And all the components to get to an interviewer.

Story Building Steps

Remember the THEM FACTOR? That is how you will frame your story – starting with the most important part to the reader.

Step 1. Give a basic sketch of the situation.

Let’s say you were hired to increase the number of email subscribers for an online platform. Some of the things you did were:
– research what was working in the industry, what wasn’t
– analyze the current system
– work with Marketing to understand how the collected information would be used
– use a new software to redo the process
and you increased the subscriber base 15% in 30 days.

Step 2. Prioritize

Great, now you have good baseline story elements. When writing ot the sketch, lead with what is most important to your reader. What do they value the most?

  •  The software you used
  • Your problem-solving ability
  • Your teamwork (with Marketing)
  • Your research and analyzing skills
  • The number increased or the time

Depending on their priorities, this can start in many different ways:

  • Increased subscribers 15% in 30 days…..
  • Resolved longstanding problem….
  • Modernized process integrating ABC software to…
  • Coordinated with Marketing….

In the next step, the DETAIL FACTOR comes into play.

Step 3. Fill in the blanks

There are two parts to knowing what to fill in the blanks with: skills and attributes.


The details contain the hard and soft skills. These are the keywords you want to incorporate into your resume to pass the ATS system. ATS is Applicant Tracking Software, the scanner used by over 90% of Fortune 500 companies to parcel resumes. It eliminates nearly 75% of candidates because they don’t match the job.


Read the job description again after discerning the hard and soft skills desired. Read it this time just to get a feel. Research the company. In all your research, what is the feel you get for the company? Do they value community involvement? Do they encourage growth? Are they excited to do what they do? What’s their vibe? What kind of people are looking for? Does this jive with you?

Fill in your story using descriptor words that match both you and their energy, feel, or vibe. Done authentically and your resume will attract the human reader after it passes the ATS.

When a person reads a story that
– has meaning to them (aligns with job)
– captivates them (details the skills/attributes they want in a candidate) and
– delivers a satisfying conclusion (result)
They’ll call the hero of that story for an interview.

The End.



As excited as you get in getting the call, that’s how excited I am in telling your story. If you need help telling your story, reach out. I would love to help you tell your story the way you want it known to get you where you want to be.


As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – – to find out more.

Or click here  – Consultation – to schedule your free 30 minute conversation.

How To Use “I Don’t Know” In An Interview To Convey 5 Positive Business Attributes

It’s okay to say “I don’t know.” Sometimes it is better than okay, it is absolutely the right thing to do. Trying to come up with (or fake) an answer can be unintentionally amusing, or it can be be detrimental to your career.

Recently, I got a funny instead of an “I don’t know” A little TMI warning – I’m exploring HRT. I was given a new script and asked the pharmacist what’s the problem of too much estrogen and how will I know. His answer:

“You cry a lot.”

Oh my. He was serious. I thought it was hilarious, thought I don’t know that anyone else would have thought so. I have a weird sense of humor. Maybe next time an I don’t know followed by check with your doctor, let me ask, let me look it up…. anything really.

I used to be afraid of admitting that I didn’t know something. I was told it was a sign of weakness. How can anyone take you as an authority, a leader, if you don’t know the answers.

The problem was, I’m not good at faking. But I was good at learning. So I decided if I was going to be seen as an unauthoritative weak leader, I was at least going to be helpful.

I learned to say, “I don’t know, but I will find the answer.”

Do you even realize how powerful that statement is?

It’s liberating!

It freed me from trying to be perfect or something I wasn’t. I did not have to meet some unrealistic expectation.

And the lucky break! I would get excited because I saw it as a golden opportunity to learn something new. I love learning. Phyllis Diller attributed her longevity and success partially to learning something new every day.

You are never so far advanced in your career that you know everything and no longer need to learn.

To anyone who is like I was, afraid to admit not knowing something, either in an interview or early in your career, I say:

Don’t be.

Here’s something that will take this liberating phrase up a notch to make it even more powerful. I wish I would have figure this out back then… Here how “I don’t know” can be a positive differential in your interview.

Don’t say you will learn or find the answer. Prove it.


Use an example. There is some time in your past you did not know something you needed to know. How did you find it out, how did you solve the challenge, how did you win over that problem?

A solid example with a positive result will prove at least five positive attributes:

  1.  Credibility – backing up your words with demonstrated past action
  2.  A problem solver – able to discover or use resources to find a solution
  3.  Self-aware – willing to admit when they don’t know something
  4.  A go-getter – willing to go after the next step, or create it
  5.  A self-starter – able to craft a solution

There is one slight ring of truth to the don’t know equals a weakness – if it stops at “I don’t know.” If you don’t go beyond, prove your power, and learn from it then yes, “I don’t know” can be seen as a weakness.

You are a lot more powerful that you give yourself credit. Amp it up by admitting you don’t know then ferociously go after that knowledge. What a rush of satisfaction to learn something new!

With my last I don’t know I did learn the symptoms and some interesting alternatives. What’s the last fun thing you learned from an “I don’t know” moment?


As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – – to find out more.

Resumes & Interviewing – What To Do With That Wackadoodle Job

I have purple hair. Wasn’t supposed to, didn’t mean to – but there it is. It is a lovely combination of deep lavender melded within dark silver…

Whatever. You can put a pig in Armani and it’s still a pig.

My hair is purple.

It’s about now that one of my favorite sayings comes into play: failure isn’t fatal. Winston Churchill, Mike Ditka, and Don Shula said some version of this, but the bottom line is the same:

Failure isn’t fatal.

This is not fatal. Now I find it hysterical. Because it freaked Chief out.

I have long hair and a boyfriend who really likes my long hair and really, really likes it blonde.

When he first saw it, I can’t count the number of “𝘖𝘏. 𝘔𝘠. 𝘎𝘖𝘋. 𝙬𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙚𝙙???” that came out of him. It’s 𝙢𝙮 𝙝𝙖𝙞𝙧 but he’s the one having a meltdown. One more guy thing I don’t understand.

But I digress.

My point was this isn’t going to kill me. No mistake or failure is really can’t be classified as a failure if you learn from them.

What I have learned – some people aren’t the best with toners and my hair really takes to purple and not in a pretty purple sort of way.

So what does purple hair have to do with careers and resumes? Don’t freak out over your purple hair position. Temporary purple hair is your wackadoodle job.

Maybe somewhere in your career, you had a job that made absolutely no sense to your career. It was a filler or a mistake. Whatever it was, you feel like it is the pink elephant in the middle of your resume or in your interview.

It’s not.

There is something to be learned or gained from every single position that you take. You learned or reinforced a skill. Discovered something new. That discovery doesn’t have to be positive. You may have learned that you really, really don’t like that industry or type of position. That’s still learning something.

Now take it to the next level. If you learned you didn’t like a certain aspect or job, turn it into a positive. It pushed you to dive into another aspect, more education, training, or something that was a better fit.

Spinning the experience to a positive show maturity and intelligence. That is something an employer wants to see and hear.

Pretty much everyone has had a weird job that made no sense, was a disaster or a mistake. And pretty much everyone survives from them. It’s all in your perception and what you choose to do with the experience.

Have some fun with it. The more positive and light you can be about it, the less it will concern others.

For me, I’ve got a couple weeks before my next speaking engagement… I may let the purple reign just to torture Chief a bit longer. That’s not too mean, give me a break here, I’ve got to have some fun with this purple hair!


As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – – to find out more.

If You Can’t Sell Yourself, How Do You Expect A Recruiter To?

Do you know how many times a recruiter hears, “just get me in, and I can sell myself.”?

A lot.

Hey, I’m all for confidence – more power to you.

This is a BS statement when it is coupled with a resume that doesn’t demonstrate how their qualifications are a solution to that company’s problem. That’s right, I’m immediately throwing the BS flag in this article.

Hey wait a minute, I know what I am worth, I know I’m the solution or savior here, I know how to sell myself – why is that BS?

Because the theory behind this does not jive with the practical application you are employing.

Are you expecting to just have a conversation with the recruiter and they will then translate all your goodness to the prospective employer in order that you will get the interview?

Shame. Shame on you.

You want the recruiter to get you in there, for goodness sake, help them out!
Most recruiters I know are not going to redo your resume, and they shouldn’t. Their time is valuable and their talents aren’t in resumes. It is in matching solutions (you) to problems/needs (their clients – technically their client’s problems or needs).

If your resume doesn’t prove this, odds are you really can’t sell yourself. I’m not trying to be harsh, just help you out.

Your resume is setting the stage. It’s getting the prospective employer to get excited. It’s setting the tone of your brand. If you have a recruiter who can talk you up and get an employer interested, there is going to be a step back when the employer sees that lackluster resume.



If you have the goods (and you do), it should come across in everything about you: your LinkedIn, your resume, your interview – every conversation, everything about you.

The reality is, writing your resume is hard and it sucks.

Holy cow, trying to capture what they want to hear, putting it in a way that doesn’t sound like your bragging, making sure it has the right verbiage – that’s a lot of work. It isn’t done in a day. And it’s not something to overlook or take for granted.

You’ve got to know what is important to that industry or company. What are their challenges? You also have to demonstrate your knowledge, expertise or experience in solving similar problems so they can clearly see that if you have done it before, you are more than likely able to do it again – for them.

Giving your recruiter a plane jane resume then asking them to talk you up is like having your buddy try to set you up with someone you are keen on but don’t give them any selling points. So they end up telling that person that you have a ‘great personality’.

Maybe you do have a great personality, but wouldn’t it be better to tell them that you haven’t missed a single opening day at Wriggly Field if that person is a Cubs fan?

Give your recruiter something to work with – it makes their job easier, which translates to getting you in the door faster. Have a quality resume.

I’m not saying that you have to hire me – I’m not saying not to either. What I am saying is to invest in yourself. If you don’t want to make the financial investment to hire a professional, then make the time investment in yourself.

It’s not just for the recruiter or the employer – it’s for you. It will help you clarify your value and develop those impact stories for the interview or networking. Here’s a little help to give you a head start. An article about the two most important elements that need to be demonstrated in your resume: How to Make Everyone – Including you – Stop Hating Your Resume.

That investment will pay off, in spades. Aren’t you worth it?

End Note: if you have tried to write your resume or realize that you can’t or don’t want to, I do welcome you to check out my business site: Career Polish to find out what it is I do, why I love career branding so much and how I can help you.

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck in their careers.
Click here – – to find out more about we can work together to get you unstuck

Don’t Let an Assumption Kill Your Job Search or Its Progress

fender bender


Chief is going to get a new truck because someone is going to hit his.

Let me clarify two things here. First, Chief is the boyfriend. He is a Chief in the Navy hence the moniker.  He has waned back and forth about getting a new truck. It is time for an upgrade, he’s done a lot of research but yet he hasn’t pulled the trigger just yet.  Second, I am not willing or hoping for this accident; I just noticed a pattern and realized someone hitting his truck will be the catalyst in pushing him into that decision.

Every morning we go to the gym at an ungodly hour. On our way back, we pass a school. Sometimes, if we are running a bit late, we pass by when parents are dropping off their kids early. The road in front of the school bends to the left, which takes us back home.  Immediately before the bend is an entrance on the right into the school. Most people leaving this entrance turn left, crossing in front of us.

I noticed almost every single person leaving the school assumes we are turning into the school and therefore whip out in front of us. We have had several near misses. Even using the turn signal indicating we are turning left, they still whip out there. I can understand the assumption as this is not a well-traveled road and most people would assume the only ones on this road are parents or teachers heading to the school.

This is a dangerous assumption and at some point, I am going to look down from the truck and see the hood of a Nissan stuck in my door.

My brother helped me learn how to spell assume with the little tidbit of “never assume, it makes an ‘ass’ out of ‘u’ and ‘me’”. Yes, I know he didn’t make it up himself, but he was my big brother and one of my heroes so I’m giving it to him.

This tidbit got stuck in my head forever. It has helped me beyond remembering how to spell the word, it has been a sage piece of advice.

I normally find I assume in two situations. One, when I am being lazy.  I make a quick evaluation of facts, act quickly to save time and if I was wrong, telling the other person that ‘I just assumed’ is my half-hearted apology.   The second is when I am fearful. I assume I didn’t hear back because they didn’t like me.

Some things I think are in our general nature to assume. Face it, if you see a seven-foot tall man walking down the street – doesn’t the word ‘basketball’ immediately come into your mind?  People make assumptions about me all the time based on my size and height. That’s fine. It’s pretty harmless.

But when you make assumptions during your job search, it can be like looking down at a Nissan buried in your door.

Just because you had a great interview, do not assume you are a shoe-in for the job. Follow up with a thank you maintaining professionalism and interest.  They may be assuming you are no longer interested in the position because you have not expressed a continued interest after the interview.

Just because you have not heard back from the interviewers, do not assume you did not get the job.  There may be an internal snag in the process or the decision makers have to focus on another priority at the moment. You just do not know.  Reach back out respectfully and professionally to remind them of your interest and ask if you can provide any additional information for their consideration.

Just because you landed the job, do not assume that you know everything to know about it. Every job, even if it is a lateral move, is an opportunity for growth and learning. You are the new kid; take a look at this environment with fresh eyes. Take it all in to see where you can improve yourself or the system.

Just because you are not employed, due to termination, downsizing or your choice to leave, do not assume this is a negative for the next employer. Life happens. Companies downsize and people are let go. Sometimes we recognize it was a horrible place to work. As mentioned before, every job is an opportunity. Find the positives in that last one and speak from that perspective. Do not bad-mouth anyone or any company. It comes across as bitter.

Just because you are on either end of the age scale – too young or too old, do not assume you won’t or can’t get hired. Everyone has valuable qualities to bring to an organization. Youth brings fresh perspective, a willingness to learn, adaptability, more of a mindset that anything is possible. Age bring maturity, life experience, ability to stay calm during storms having been through them before and patience. 

Just because you have only done this one thing throughout your career, do not assume you cannot change careers. The skills you developed in that one thing are probably a good match to another field. Take a step back and analyze what it takes to do the new thing. What are the underlying skills needed to complete the tasks? Communication, relationship building, working with cross-functional teams, organization, some financial aspects? Now take a look back at your old thing and see how you used these skills. That is your common denominator and the value you bring to the new field, industry, company.


Give yourself a break. Before you act upon that assumption, take a moment to ask yourself where is it coming from. Is it a bit of slacking or a bit of fear? If either of these are the root cause, take a deep breath and either ask the question or take a more bold action.  This can save you a lot of headache, heartache and damage to your vehicle.




A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★


How to Keep Your Foot Out Of Your Mouth When Interviewing

Foot in Mouth

Let’s face it – interviewing is no fun.  I could say that in a clearer and more colorful way, but my mother reads all my articles so I am being nice.

It is nerve racking and I always equate it to dating. Before my boyfriend I hated dating. It was no fun.  It was torturous having thoughts of:  

“Am I making the right impression, will he like me, will he call me back, do I want him to call me back, do we have anything in common, do I look alright, did I spill something on myself, have I made a complete fool of myself…” all in the first five minutes of your first date.

Interviewing is really the same thing. You are hoping to make the right impression and a good connection. If you research interviewing, you will find almost overwhelmingly everyone will tell you to research and practice. 

This article is not about preparation or speaking to your abilities and attributes as they align with the job or company.  This article is about keeping your foot out of your mouth when trying to establish a connection.  If you want help on preparing and nailing the interview, here is an article I wrote for  Interview Like a Pro 10 Tips to Boost Your Confidence.

We want the interviewer to like us, right? We try to find common ground or a spark that we can have a conversation and make that connection.  But sticking your foot in your mouth by assuming or saying something (there is not nice way to say this) stupid when talking about something non job related is when all your hard work of research and preparation can come crashing down.

I think examples would help illustrate this point, so let me give you a couple snippets from when I was interviewing candidates.

During one interview of a very professional woman, she noticed a picture of me and my son on my credenza. I don’t remember exactly how she asked, but somehow it lead to me being a single mom and divorced.  Apparently this hit a nerve for her because what I do remember is her saying something very disparaging about ex-husbands (translating to bitter) and tried to get me to agree that all ex-husbands are good for nothings and how lucky we are to get out while we can.  I simply looked at her and said that I was sorry, I could not relate as my ex-husband was one of my best friends.

During an informational interview a young man was trying to bond by sucking up.  I am not a fan of sucking up in general, but this kid was swinging for the fences.  The investment firm I was working for was affiliated with a bank. He told me that he had talked to someone in a certain department of that bank and they knew nothing, and how refreshing it was to talk to someone like me who was an expert and able to give him such great information (gag).  I asked him if he remembered who he talked to at the bank. Since he was trying so hard to impress and had apparently turned off his brain, he told me her name.  I told him that is funny, she is my best friend.

Here are a few ways to keep that foot out of your mouth:

Don’t try so hard.  If you have done your research, you might have been able to find out some information about the interviewer.  Use it like spices in a fine dish – sparingly, gently and appropriately.  You are not trying to be their instant best friend, just establish a rapport.

Be yourself. Do not try to be someone you are not or someone you think they want you to be.  If you create this illusion when you interview, how long do you think you can keep that up if you get the job? 

Be aware of your surroundings. You can’t prepare for everything, so be aware of your surroundings. If you are interviewing in someone’s office, scan it for possible items of conversation.  But do not assume!  They may have something with a college in their office but that does not mean they went to that college.  Maybe their kid went or goes there.  Maybe it is a lost bet.  I worked with a couple of guys – one went to Indiana University the other went to Purdue University – and during any sports season, whoever had the better record, the other had to keep their rival’s memorabilia in their office.

Just don’t. Stay far, clear and galaxies away from talking about anything anywhere near politics or religion.  Just don’t.  That is too dangerous a territory to try to build a bond in this situation.  Just don’t.

If you do find that you start dipping a toe in your mouth, stop.  If I was doing the college rivalry thing in my office and you saw a Purdue pendant which led you to say, “Hey, how about them Boilers!” I would let you know I graduated from Indiana University. At that toe dipping moment you could rebound by saying, “Oh, see what I get for assuming!” with a light laugh or “then I bet there is a really good story behind that Purdue pendant”.  Make light of it and yourself.

Some gentle reminders:

The interviewer wants you to like them, too.  This is not a one way street of building rapport.  Listen to them, observe their body language and identify when you have an opportunity to further a connection.

You are interviewing them as much as they are interviewing you.  Ask questions, get a sense of the environment, culture, position, trajectory, opportunities, challenges – ask, listen and ask some more.

Building a rapport may not have anything to do with something personal.  It may easily come from your career history so run with that.

In summary – be yourself, mind your manners, ask questions and it will be much easier to find that nugget to start a rapport.


☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚


I think they should have chocolate flavored shoes for all the times I have stuck my foot in my mouth!  I have plenty of examples of saying something awkward during an interview – what is the most awkward moment that you created for yourself in an interview?




A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

Would You Hire You?

Jake and me 2014

My son turns 24 tomorrow. The light of my life, my sweet baby boy. My sweet, very tall, sarcastic, challenging, turned-my-hair-grey-in-my-20s boy.  Obviously, he did not get the height from me (as you can see in the picture – I’m even wearing heels!) but he sure got my sarcasm. In spades. Must be genetic.

The challenging part – well, I take the ‘blame’ for that, it was something I taught him to do.

When he was a little boy and would do something not so good followed by a halfhearted ‘sorry’ I would immediately ask him ‘for what?’ then make him explain. In detail. He hated that.

When he would struggle with a school problem I would ask him rapid fire questions of why or why not repeatedly with little time in between his answer and the next why.  I ignored his “I don’t knows” and instead asked what ifs. He hated that.

There was a method to my madness.

It is never enough to just say sorry, you have to know why you were saying it and at least try to mean it.

When you are struggling with a problem, often you know the answer. You either doubt yourself or do not trust yourself to follow through on your own answer.

After the rapid fire and the light turned on that he did know the answer, I would tell him ‘you got this’ and he would smile with a ‘yeah, I do.’

How does this at all relate to careers? Doubting oneself is a major roadblock in writing your resume.

There are two primary themes in the advice I give for writing your resume:

  1. Write toward what you want
  2. Write for your audience

Your resume is your branding statement to show the reader that you can solve their problems. If they did not have a problem, they would not be talking to you (or rather readying your resume).

It is important to know what is important to your reader, the position, the company, the industry. What are their problems, where do they need the most help, what is most important to succeed in that role?

You may not know the specifics to a company, but you should know the importance to the position. If you cannot answer those questions then why are you going after it?

Here is my challenging to you: if you cannot answer what is important in the job you want and how you can add value – then what are you doing? Why would anyone want to interview you if you do not even know anything about the position? How can you possibly sell them if you cannot speak to what is important to them?

I am not a car person, I once confused the oil light for the low on gas light. I am not a car person. If I were going to go buy a new car I do not want to get the sales person like me in terms of car knowledge.

Someone who comes up and says, “yeah, I don’t really know anything about cars, but I am a people person so I know I can do this job. Gas mileage on this one? I don’t know, I think it takes unleaded. You should buy it, it has four wheels, lots of shiny things on the dashboard and a great color of blue.”

Here is the thing – you DO know.

If it is a lateral move you really know. If it is a move up in your career, you have a pretty good idea. Stop doubting yourself so much. Besides, you can do research to back it up for crying out loud.

If you are doing a lateral move – think about it from this perspective: who would you hire? What would you want them to do? What skills, strengths, aptitudes and attitudes do they need to do well? How will they be measured? What would be expected of them? Write a job description for that job wanting to attract the best/perfect candidate. Then compare it to your resume. Did you even pass your own job search/interview?

If you are moving up, think about people in that position that you know or knew that did well or what you feel it would take. Research the position, connect with people in that position on LinkedIn and talk to them. Do some research, trust yourself and start putting it together then make sure your resume reflects the attributes that are necessary to perform the duties.

If you are transitioning into an unknown area, start with the research. Dig into the job, industries, markets, trends and reach out on LinkedIn to those in the industry or positions. Ask questions, take notes and put it all together. Then take a step back and identify what strengths and skills are required to perform the duties. Highlight those skills  – they are called transferable skills.

Did you notice a bit of a theme here – talk to people. Leverage LinkedIn, it is an amazing business tool. Find an accountability partner who will ask you those rapid fire questions so you stop thinking so much and spit it out.

Time to get back in the game – you’ve got this!


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about how we can help you.

★ In order to be kept up to date on all my articles Click the “Yes Please!” button on the right side. 


Now That You Have The Job You Don’t Need Your Resume, Right? Wrong


You polished up your resume and landed a great job.  Now, sometime later, you are feeling the career itch again.  You are ready to make a move for more; more responsibility, opportunity, challenges or ability to learn new skills.

Great, if you have not kept your resume updated, now is the time to freshen it up for that next step.

Oh no, you tell me, you do not need to because the opportunities you want are internal, with the company you are with right now.  You won’t need a resume, they know you.

Wrong and wrong.

You do need a resume to apply for positions internally and do not assume they know you.

It would be wise to have two base versions – an internal and external resume; however, we are going to focus on the internal resume in this article.

The biggest difference with an internal resume is it gives you the opportunity to really speak the company language.  You are one of them – let it show!  You know the mission, vision, values and goals of the company, integrate them within your resume to demonstrate your understanding, commitment and contributions to these core pillars of the organization.

In other words: walk the walk, talk the talk of your company.

This is your edge.  Many organizations require existing employees to submit resumes for internal opportunities.  They also accept external resumes.  Do not rest in false comfort that just because you are already employed by the company that you are shoe-in for the position.

If you do not demonstrate value and an external candidate does, guess who will get the job?

This is where having a false sense of security if ‘they know me’ deflects from effort into your internal resume.

Your existing department may know you, but dose the individuals in the next arena?  Even if it is a promotion within your department, do they really know you?  Do they really know that you truly get and incorporate the company values, mission and goals into your everyday performance?

Putting that extra effort into an internal resume, rather than simply listing the jobs you have held since being with the company, will demonstrate two key factors:

  1. You get it (‘It’ being the company mission, philosophy, goals, vision and purpose)
  2. You care about this promotion, want it and worked for it. You were willing to put together a presentation that demonstrates you are the right candidate and did not assume it was a given.

Approach your internal resume from the external perspective.  What is important for this position? What skills will you need to demonstrate to prove you will be successful? What successes or accomplishments can you promote that supports your value?

Most importantly: write your bullets as value statements, not job duties.  For more on this, click here: If You Want Your Resume Read Do Not List Job Duties

Once you finish polishing your internal resume, put a gentle reminder on your calendar to go back now and then to keep it current.  If nothing else, make notes about important projects, contributions and accomplishments along the way so it will be much easier to quickly whip it into shape for that next more opportunity!



As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about how we can help you.

★ In order to be kept up to date on all my articles Click the “Yes Please!” button on the right side. 



Write Your Resume Because Your Mother Said So



When my son Jake was growing up, “because I said so” was not – in his mind – a valid reason for a request.

He was, and is, stubborn, intelligent, quick witted and a challenge-any-establishment-kind of kid. As he gets older, I can appreciate these qualities, most of the time. Of course there are still times that I have had enough of the challenge and the old, “because your mother said so” comes out signaling an end of discussion.

What I found most helpful when dealing with my son was to explain, in a manner which he understood, the why emphasizing the benefit to him.  Of course, there was normally another benefit, but that was hidden behind the ‘him’ reason because, quite frankly, that is the only reason he really cared about.

For example cooking.

All my boys learned to cook.  It was a requirement. Once a week they were responsible for planning and executing a meal.  Not a pop tarts with a side of mac and cheese meal, a real meal.  I taught them how to budget and shop for the necessary food; prepare and serve; and clean up after the meal.

My reasons were it gave me a break from cooking meals and eliminated any whining about what was for dinner. I also did not want to hear years later from a potential daughter-in-law that her husband never cooks.  That would be on her because my boys were going to learn to fend for themselves.

The reason I gave them: girls really like a guy who can cook and cooks for them.  Worked like a charm.  Of course, years later my son told me I was right, girls loved that he could cook; and his friends were also quite impressed with his budget/cooking savvy.

So what does this have to do with your resume?  A slightly odd parallel, but one nonetheless. You are learning to fend for yourself in writing your own resume.  During job searching and networking, people really like a person who knows their value, how they can contribute to others and can communicate it clearly for them to understand.

That is the baseline of your resume – to discover and be able to communicate your value – even if no one ever reads it.

Your resume is the baseline for everything for career transitions, whether looking for a change in industries or moving up in your current profession.  You have to know what you are cooking, what ingredients go into it and how to present it before anyone is going to be daring enough to take a bite.

There is a lot of preparation that goes into a meal. You have to know what ingredients you need, have a budget for the food, plan cooking times knowing some items will take longer than others, understand what seasonings or add ins are going to make or break each dish.

That is your resume.  A detailed look at what you have done in the past knowing the intricacies that make you unique and valuable.

Simply giving a description of what you were hired to do in the past is like opening a can of beans and plopping it in a bowl and calling it a side.

Start breaking your position down into pieces. Start with a general statement: what did you do?  Let’s stay with the cooking theme, and I am going to be very generic on this as it is an attempt at a fun example.

  • What did you do? I was a cook.
  • What does that mean, what did you do as a cook?  I prepared food.
  • How, what was involved? I had to get all the ingredients, plan and prepare the meals.
  • Who did you work with? I had staff that helped prepare and order.
  • How did you work with them? I oversaw some to make sure we had an accurate inventory and when to order; I worked with others making sure they got their items prepared at the right time before and during the dinner rush.
  • How did you do that? I met with the order staff weekly to go through all the items, plan meals and prepare orders. The assistants I trained them on how to cook, prepare and present food.
  • Who did that benefit and how? Our customers – they had good food; the company – it made more money; me – it gave me more time; my staff – they did better at their jobs, more efficient and more skills so they got better reviews and some moved up into better cooking positions.

Go deep to start having the ‘who did you work with, how, what did you do and what was the benefit’ conversations.  This will reveal your value and allow you to translate that to a document that will be easily understood by the reader.

But what if no one ever reads it, like I said before? Not a problem.

Once you detail out your value, you will be able to communicate it to any audience.  The parameters of the format above are similar to the behavioral based interview style The STAR Method: Situation, Task, Action, Result.  Most interviews are behaviorally based.  Having completed the resume exercise you will be fully versed and comfortable answering behavioral based questions.

When networking you will be able to answer the question ‘what do you do’ from a value perspective which will generate much more interest than responding with simply your title. You will be able to translate your value in a manner that your audience will understand which will engage them.

Writing your resume is a great exercise to rediscover and reengage with the things you love to do, what ignites your passion, what drives you, what is fun for you to do and what you do best.  It gives you a little spark and jazzes you by remembering that you are pretty darn good at what you do. It helps you better communicate with your network or potential employers so they can clearly understand your value and see how it would benefit them – translating to wanting to have you on their team.

If those reasons are not enough for you, write your resume because your mother said so, or at least because Jake’s mom said so.



As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about how we can help you.

★ In order to be kept up to date on all my articles Click the “Yes Please!” button on the right side.