4 Step Plan for an Awesome Resume

My dad was a mechanic. My grandfather was an electrician. My uncle led a construction crew. My DNA is programmed to build things.

It’s how I look at resumes. Building a brand.

With any good build, you need a plan. Sequential steps with each action building on the last.

For a quick read and a plan of action to help you with your resume, here is my simplified plan of four steps to build your brand for an awesome resume.

Pre-work

Before we build there is one critical step – you have to know your goal. What job are you targeting? You may be interested in several avenues, but your foundation is for one.

Step 1. Position Purpose

What is the bottom-line purpose of the position? Narrow down the entire scope to one statement. Keep reducing it until you get to the bottom-line impact value. For example: maintain revenue streams and retain clients. Or: protect a book of business from risk.

Boil it down. There may be more than one purpose. This is barebones. It doesn’t have to be pretty. It will generally fall into something to do with time or money in one form or another.

Step 2. Core Drivers

Again, we are focusing on broad strokes. There are normally three to five activities that you must do to achieve the position’s purpose. List these things. What are those things? Perhaps one is to oversee system and quality assurance processes (CTO) or maintain records of financial transactions (Bookkeeper).

Step 3. Primary Actions

Now let’s start digging in. Under each of the core drivers, what does that entail? How do you do those things? Who do you work with, how, what do you do and how does something benefit from your involvement?

Step 4. Differentials

Here is the icing on the cake, putting you in your brand. How do you do the things in your chart that is different or better than anyone else? What makes you stand out among your competition? What skills or strengths do you use in completing the primary actions?

This is the blueprint to create an authentic brand that distinguishes you, supported by demonstrated value and speaks to the needs and critical points of the desired position.

When you cover all of those bases, you’ll be the top candidate for the job.

 

⇒⇒⇒ Want a kickstart – click Awesome Chart! to download our free blueprint chart to help you get started charting the most important elements for your resume and brand. ⇐⇐⇐

Need a little more kick and some coaching to get you clear and on your way? Click here to set up a free consultation to see how we can get you momentum in the right direction.

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

 

 

 

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You Get The Most out of Your Resume – and Vacuum Cleaner – When You Turn on the Power

 

Someone asked me the other day,

“Why do I have to detail what I’ve done in my resume? If they list a task as a requirement and I list it as a duty on my resume, won’t they assume that I meet that qualification? Isn’t that good enough?”

I don’t know when they reincarnated as my son when he was a teenager.

Let me respond to those questions in reverse order:

The answer is no.

The answer is no.

Oh, for goodness sake son, stop being lazy.

My son is in his mid-twenties now. I’m not sure how he survived his teenage years, but here we are. The thing about my son at that age was he was (and is) incredibly smart. Like scary smart.

He was also crafty. If there was a way to not do something, even if it were ten times more work to do what was asked, he would find a way. He always had an argument on why the lazy or lesser way was “acceptable”.

He was tasked with cleaning his room. Not a lot to ask. Yet it was a constant nightmare. Let’s use this example – specifically vacuuming his room – to relate back to the question at hand. (I don’t know why he had the biggest aversion to vacuuming, who doesn’t love those nice clean lines in carpet??)

Why can’t I do the bare minimum – list the job description as my bullet points. Because it is like vacuuming without plugging the thing in or turning it on. You’re barely going through the motions but it’s not saying (or doing) anything.

Won’t they assume I’m qualified? Just because my son said he vacuumed, I never assumed he turned it on. He may have drug it around his room to get fake lines. My brother taught me to spell assume with, “Never assume, it makes an ass out of you and me”. Assuming is bad.

Here’s the other thing – you have competition. Let’s say you are going to apply for a job. The prospective employer has listed the duties for this job and one is to vacuum.

In your resume you list that you vacuum, or have vacuumed before.

They don’t know how you vacuum or if you’re one of those that run a vacuum cleaner without turning it on to get the fake lines. You’re leaving that assumption up to them.

Now let’s say your competition lists that they:
– Turn on the machine when they vacuum
– Vacuum the entire area
– Use the brush attachment and clean the baseboards
AND THEN put on the skinny attachment and suck up all the cobwebs in the corners, windows, closets etc.

Which one do you think the employer is going to want to talk to?

To get the job you want you need to do two things (beyond qualify for the basics of the job):

1. Distinguish yourself (what are your differentials?).

2. Prove your value to them (the ROI in hiring you).

Know your worth to outshine your competition, get the interview and negotiate stronger.

If you’re going to go to all the trouble of pulling out the vacuum cleaner and drag it around the room, why not turn the darn thing on and do it right? It will give you much better results.

As to the conclusion of vacuuming saga of my teenage son – when he moved out I ripped up all his carpet and threw it in the dumpster. Then installed hardwood floors.

Who, besides me, loved Michael Keaton as Mr. Mom?? He’s still dreamy!!

 

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Having trouble trying to describe your vacuuming prowess? Let’s have a conversation. Click here Let’s talk! to set up a time for us to talk about how we can power up your Resume, LinkedIn or job search.

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

Why Your LinkedIn & Resume Are Flatlining – And How To Revive Them

Are you sending out resumes that are getting lost in the blackhole of no responses?

Are people looking at your LinkedIn but not connecting or responding?

These are two strong indicators that your resume and LinkedIn profile are dead. Or dying a slow painful death.

What happened? You’re using keywords to describe your experience. It should be obvious that you are a match. Why won’t someone talk to you? Why is your resume or LinkedIn on life support or worse?

Because you are not talking with anyone. You’re writing at them.

That’s the cause of death.

Here are the symptoms

Is your job description your main points? Are you trying to talk “resume” or “professional”? If so, you’re not engaging. You are not only killing your brand; you’re killing the conversation before it starts.

You’ve got your eyes closed, hands over your ears talking in a different language to the person in front of you. You can’t have or invite a conversation that way, now can you?

Here’s the why

Resumes are a funny thing. No, strike that. Resumes stink. They are in a weird language, use the assumed “I”, and you’re not sure of what to include, how, or even the current rules. Writing your resume is a frustrating, mind numbing, nerve racking, exercise of torture.

Given this set up, is it any wonder that most people do what is easiest – use their job description as bullet points? No, of course not.

But easy isn’t always right.

The problem in doing so is many:

  1.  You are not conveying value.
  2. You are writing what you were hired to do.
  3. No one cares what you were hired to do.
  4. They only pay attention to what happens when you do it.
  5. They only care when it relates to them – what can you do for them.

In other words: boring, irrelevant, snooze fest, they have moved on. That’s if someone actually reads it. If it is your resume, it probably hasn’t passed the ATS system. But that’s another conversation.

Here’s the fix

Stop trying to be the right words and be you.

Have a conversation. I know resumes are a bit awkward. I call them an arm’s length conversation. You aren’t sure who is going to read them so it might be a bit removed, but you are still having a conversation.

Talk to them!

Take those bullet points, job duties, and bring them to life. Tell them why they want to talk to you. Break them down to include points of interest. Do so by examining them with these questions:

  1. Who did you work with?
  2. How did you work with them?
  3. What did you do?
  4. How did something or someone benefit from this?
  5. How is it better since YOU did it?
  6. What is unique about how you did it?
  7. What was the problem?
  8. Why was there a need for this?

It’s a bit of storytelling, a dash of context, sprinkling of keywords, and a whole lot of demonstrated value. Mix this all up and you have a conversation starter.

Talk with your reader. Imagine them asking you a question – “tell me about a time you fixed this problem”. Then answer it speaking to them directly, without the $10 words and fluff. Tell them what matters to them in a fast and understandable way.

If you drone on in person, people will tune you out. Drone on in your resume, they do the same thing.

Now LinkedIn is a bit different. The conversation changes. Instead of an arm’s length, it is now a one-on-one with the person you want to read your profile.

Think of it – and write it – from this context. You’re sitting in one of those ridiculously overstuffed chairs in a foo-foo coffee house across from your target reader. They ask you to tell them about yourself.

How do you answer that?

If you answer it like your resume, “I’m a senior technical professional with 20+ years’ experience….” Zzzzzzzz You killed the conversation. Why? Because no one talks like that in real life!

Answer it as a person. A real-life person facing another real-life person. What would you say – in person – in that casual, professional environment?

One of my most favorite examples is a client with boundless energy. And a LinkedIn opening of: “I am a TITLE with COMPANY who covers TERRITORY.” Zzzzzzz

We captured her energy by opening a conversation with an engaging statement that represents her, her industry, and her clients. In less than 10 seconds you know she is an influencer, a winner with a healthy balance of work and play.

We used “me”, “my”, “I” and “our” in her profile. She is talking directly with her audience.

Her views shot up 300% in the first week and recruiters were engaging with her.

Summary

Yesterday I talked to a young man frustrated at the lack of responses and engagement. When he explained to me one of his bullet points, he could tell me the value. His resume was a job duty. He exclaimed, “I don’t know what to say or how to say it!

My answer – to him and to you – stop talking at someone using words, phrases or even a style that isn’t natural. Pretend you are talking to me. And be you.

You are going to get noticed and hired due to a combination of things. Your experience, skills, expertise, and/or potential. But don’t forget the most important part of that equation, what it all starts with, even that sentence: you.

How can you tweak your profile to invite a conversation?

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

How To Use “I Don’t Know” In An Interview To Convey 5 Positive Business Attributes

It’s okay to say “I don’t know.” Sometimes it is better than okay, it is absolutely the right thing to do. Trying to come up with (or fake) an answer can be unintentionally amusing, or it can be be detrimental to your career.

Recently, I got a funny instead of an “I don’t know” A little TMI warning – I’m exploring HRT. I was given a new script and asked the pharmacist what’s the problem of too much estrogen and how will I know. His answer:

“You cry a lot.”

Oh my. He was serious. I thought it was hilarious, thought I don’t know that anyone else would have thought so. I have a weird sense of humor. Maybe next time an I don’t know followed by check with your doctor, let me ask, let me look it up…. anything really.

I used to be afraid of admitting that I didn’t know something. I was told it was a sign of weakness. How can anyone take you as an authority, a leader, if you don’t know the answers.

The problem was, I’m not good at faking. But I was good at learning. So I decided if I was going to be seen as an unauthoritative weak leader, I was at least going to be helpful.

I learned to say, “I don’t know, but I will find the answer.”

Do you even realize how powerful that statement is?

It’s liberating!

It freed me from trying to be perfect or something I wasn’t. I did not have to meet some unrealistic expectation.

And the lucky break! I would get excited because I saw it as a golden opportunity to learn something new. I love learning. Phyllis Diller attributed her longevity and success partially to learning something new every day.

You are never so far advanced in your career that you know everything and no longer need to learn.

To anyone who is like I was, afraid to admit not knowing something, either in an interview or early in your career, I say:

Don’t be.

Here’s something that will take this liberating phrase up a notch to make it even more powerful. I wish I would have figure this out back then… Here how “I don’t know” can be a positive differential in your interview.

Don’t say you will learn or find the answer. Prove it.

How?

Use an example. There is some time in your past you did not know something you needed to know. How did you find it out, how did you solve the challenge, how did you win over that problem?

A solid example with a positive result will prove at least five positive attributes:

  1.  Credibility – backing up your words with demonstrated past action
  2.  A problem solver – able to discover or use resources to find a solution
  3.  Self-aware – willing to admit when they don’t know something
  4.  A go-getter – willing to go after the next step, or create it
  5.  A self-starter – able to craft a solution

There is one slight ring of truth to the don’t know equals a weakness – if it stops at “I don’t know.” If you don’t go beyond, prove your power, and learn from it then yes, “I don’t know” can be seen as a weakness.

You are a lot more powerful that you give yourself credit. Amp it up by admitting you don’t know then ferociously go after that knowledge. What a rush of satisfaction to learn something new!

With my last I don’t know I did learn the symptoms and some interesting alternatives. What’s the last fun thing you learned from an “I don’t know” moment?

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

Resumes & Interviewing – What To Do With That Wackadoodle Job

I have purple hair. Wasn’t supposed to, didn’t mean to – but there it is. It is a lovely combination of deep lavender melded within dark silver…

Whatever. You can put a pig in Armani and it’s still a pig.

My hair is purple.

It’s about now that one of my favorite sayings comes into play: failure isn’t fatal. Winston Churchill, Mike Ditka, and Don Shula said some version of this, but the bottom line is the same:

Failure isn’t fatal.

This is not fatal. Now I find it hysterical. Because it freaked Chief out.

I have long hair and a boyfriend who really likes my long hair and really, really likes it blonde.

When he first saw it, I can’t count the number of “𝘖𝘏. 𝘔𝘠. 𝘎𝘖𝘋. 𝙬𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙚𝙙???” that came out of him. It’s 𝙢𝙮 𝙝𝙖𝙞𝙧 but he’s the one having a meltdown. One more guy thing I don’t understand.

But I digress.

My point was this isn’t going to kill me. No mistake or failure is really can’t be classified as a failure if you learn from them.

What I have learned – some people aren’t the best with toners and my hair really takes to purple and not in a pretty purple sort of way.

So what does purple hair have to do with careers and resumes? Don’t freak out over your purple hair position. Temporary purple hair is your wackadoodle job.

Maybe somewhere in your career, you had a job that made absolutely no sense to your career. It was a filler or a mistake. Whatever it was, you feel like it is the pink elephant in the middle of your resume or in your interview.

It’s not.

There is something to be learned or gained from every single position that you take. You learned or reinforced a skill. Discovered something new. That discovery doesn’t have to be positive. You may have learned that you really, really don’t like that industry or type of position. That’s still learning something.

Now take it to the next level. If you learned you didn’t like a certain aspect or job, turn it into a positive. It pushed you to dive into another aspect, more education, training, or something that was a better fit.

Spinning the experience to a positive show maturity and intelligence. That is something an employer wants to see and hear.

Pretty much everyone has had a weird job that made no sense, was a disaster or a mistake. And pretty much everyone survives from them. It’s all in your perception and what you choose to do with the experience.

Have some fun with it. The more positive and light you can be about it, the less it will concern others.

For me, I’ve got a couple weeks before my next speaking engagement… I may let the purple reign just to torture Chief a bit longer. That’s not too mean, give me a break here, I’ve got to have some fun with this purple hair!

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

No, I’m not kidding, there is more than one type of cover letter

I literally said this to someone at the gym the other morning.

Perhaps not the way I would normally respond, but give me a break, it was early. Chief somehow gets us to the gym in the ungodly hour of 5 am so I wake up sometime around 6ish on a treadmill.

The guys at the gym know what I do. Not that they asked me. They asked Chief.  It’s the southern manners, they often talk to the man instead of the woman.

It’s very interesting, especially for someone not from the south. The closest I get to being a Southern Belle is Carol Burnett’s Scarlette.

On this day, Chief was out of town so it was just me. Somehow, a couple of the guys were talking about early retirement, changing jobs, job searching – you know, stuff up my alley. Then I hear one tell the other that it’s good for him to keep his resume updated all the time (true) but not to worry about a Cover Letter, they’re dead.

Wait. What?

Now boys, I appreciate the southern charm, I really do. However, that advise is as useful as a steering wheel on a mule. And you’re fixin’ to get me riled up.

Too late, riling happened. I had to interject. Because, you know, this is what I do….

Now if you think a couple of good ol’ boys are going to believe a girl who’s just about knee-high to a duck just because she said so well then you’ve only got one oar in the water.

So after the above mentioned “No, I’m not kidding” I did convince them (and educate a little) with some Q&A:

Q: What if you saw a position posted and they asked for a cover letter? Oh, well yeah…
A: That’s right, you would have to write a Traditional Cover Letter, which targets a specific job in a company.

Q: What if you were referred to send your resume to someone in the company? Uh, the same thing?
A: Just about, just a tiny technicality in calling it a Referral Cover Letter which mentions the person who referred you.

Q: Now, what if you wanted to be proactive in your job search and reach out to a company, companies in an industry or an entire region to discover a position that isn’t even posted yet, create enough interest that one is created for you or make such an impression that they refer you to a hidden opportunity – meaning hardly any competition? You can do that?
A: You betcha! It’s called a Value Proposition Letter, which is a crisp, focused letter demonstrating your value. There are versions to this, with minor differences:
– A letter of interest – written without a specific job in mind to a specific company.
– A broadcast letter – written without a specific job to several employers in a targeted sector.
– A prospecting letter – without a specific job to a smaller, more targeted audience.

Q: Okay, lastly, what if you wanted to do something new but didn’t know anything about it so you wanted to reach out to someone to get their advice on how to get into their industry, find out more about what the position is like or even what else you can do once you get into it? I don’t know
A: Another letter – or email – but this time it’s a Networking Letter. You’re basically asking for an Informational Interview to get their advice or gather information about a position, industry or your job search.

My good deed and workout were done for the day.

Oh, and don’t think these things are just thrown together haphazardly. Oh no, each letter is thoroughly researched, targeted and meticulously crafted for the most impact. The most impactful and successful Value Proposition Letters are no more than 150 words – total!

Some hiring managers and recruiters may take the side of the gym boys saying the Cover Letter is dead. It may be in their eyes. But not for everyone.

I know many decision makers across multiple industries that do read the Cover Letters. Some read it before the resume and use it as a deciding factor if they want to read the resume. Some read after the resume as a test to make sure the person sounds the same in both.

Across our industry, it is generally accepted that on the low end, at least 60% of jobs are hidden – meaning they aren’t advertised. Think about it for a minute, how often do you hear or know of when a position needs to be filled, internally you hear those four little words, “do you know anyone…”?

This is why networking and hidden job market strategy using Value Proposition Letters are so amazing. They get results.

Every piece of communication is an opportunity for you to expand your network, cement your brand and open doors. Why would you turn that down? The person on the other side of the desk can choose not to read that letter, but wouldn’t you rather have it and not need it than need it and not have it?

Of course, I guess if someone doesn’t want to make the most of every possible opportunity, they have their reasons, bless their little heart.

 

Has one of these letters been successful for you? Bonus question – I had a lot of fun with the southern sayings in this – I think “bless their heart” is still my favorite. What’s your favorite or one that you don’ hear anymore? 

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals break out of a suffocating corporate existence and get happy in their career.

I’m the career alchemist – I turn job lead into career gold!

Click here – CareerPolish.com – to find out more about we can work together to get you career happy.

Your resume is a persuasive conversation – why aren’t you doing the talking?

I heard Tony Robbins say, and I’m going to paraphrase, that it is vital to know your desired outcome before you have a conversation. That way you can guide it to what you want and maximize your time. A few intents can be to inform, convey, or persuade.

Sounds like a resume to me.

Inform the reader of your qualifications, convey your value and persuade them to set up an interview.

Your resume is that initial conversation. Unfortunately, I see too many people figuratively standing in front of your target (your resume) but not doing any talking.

Let’s discover the three biggest challenges that hold most people back and get rid of that block right here and now.

Challenge 1 – Too much information

Do you know if you search for “how to write a resume” on Google, you will get 381,000,000 results in .55 seconds? I did it. Here’s my screenshot:

google search write a resume - lisa k mcdonald

That’s way too much information to read. Beyond that, I’ll bet you dollars to donuts that it is mostly contradictive. One article says to do this, another says oh no, do the opposite. It’s just too much. And no, the irony of me saying that in an article about writing your resume is not lost on me.

Step away from the research.

Challenge 2 – Talk yourself out of it

I call this the lack of permission. Let me explain.

You see, you know what you need to write.

Yes, you do.

No really, I’ll prove it to you. Answer the following questions out loud:
• What will you be doing?
• How will it impact a business, team, client base?
• What are the skills necessary to do this job?
• Can you do or have you done these things for a positive outcome?
• Prove it.

That right there – the prove it, that is important. If you were to prove it to me, you would be telling me a story demonstrating your skills, experience and results.

Don’t you think that would persuade or convince a reader that you have the necessary skills? Possibly persuading them to have another conversation?

Here is where the permission comes into play. Generally, people are afraid to write down the conversation we just had above. They say things like:
• It doesn’t sound right for a resume.
• It sounds too informal.
• They don’t know ‘resume’ words
• It’s not what they are used to.

They talk themselves out of using the good stuff because it feels different.

Let me help you with this.

It is different. And by the way, normal person, you don’t write resumes every day. How do you know what it should sound like, feel like or look like? You don’t. (I say normal person because, well, have you ever met a group of people like me? We’re definately unique in that we really like writing resumes! We know that isn’t normal, but we love it anyway!)

Oh wait, all your research tells you…. Yes, I know. But get out of your head for a minute. Remember, step away from the research. Engage more than that one section of your brain.

Tell me if you have ever thought or muttered this phrase (or something similar), “if I can just get in front of someone, I have no problem talking about/selling myself”.

If so, then you are only giving yourself permission to have that conversation during an interview, not the resume. But guess what, if they don’t know it in the resume, why would they want to set up an interview?

I am officially eliminating that excuse. I hereby give you permission as a Certified Professional Resume Writer, Certified Social Brand Analyst and Certified Career Coach.

Don’t wait for the interview. Prime the pump, get them excited – tell them what you want them to know!

Just do it!

You need to set that stage – tell them how you are the answer to their problem. Set the foundation in their mind of you, your value, your brand, your voice. Don’t waste this opportunity to tell them what they need to hear because you’re afraid of telling them what you want them to know.

Challenge 3 – They may not like it

You’re right. Some people are not going to like what you put together. I’ve been doing this for over a decade and I still can’t please every reviewer, recruiter, HR person or Great Aunt Gertrude every single time.

Some people like one page, others like three, some hate Times New Roman, others scoff at Calibri, some like visuals, others think they are distracting, there is too much information, not there isn’t enough, it should be pink, it should be red, no it should be a freankin’ rainbow…sorry, I digressed into Alex’s speech on Greys’ in planning the prom.

The point is, no, not everyone is going to like it. The point of that is good. You want it to appeal to the people and company cultures that are most like you or that are best in supporting your growth and value. Not every company is a good fit for you.

Let your value and brand shine through in your resume to do some pre-screening of companies that either don’t deserve you or are a bad fit for you.

You have permission, you know what you want to tell them – now go have some fun with it!

What challenges do you face in trying to put together your resume or LinkedIn profile? 

 

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck and gain momentum in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you moving forward.

What Snow In Vegas Has To Do With Your Job Search

I’d never been to Vegas, only flown over the Grand Canyon and never seen Red Rock. So to say I was excited to see these on our anniversary trip would have been an understatement. Not only would I get to see some of the most beautiful nature this country has to offer but it would be warm.

I’m over the cold, I’m over the snow, the ice. The frigid temperatures. Dressing in layers. I’m over the whole winter thing. I can’t stand cold. Going to Nevada in February, where it was supposed to be warm, sunny and no winter in sight.

That was the plan at least. But then there was snow. In Vegas. For the first time in over a decade. Seriously? Who would think they need hats, boots, coats and layers in Vegas??

We did.

The really crappy weather could have ruined our trip. We heard plenty of people complaining about it. Instead, it was one of the best trips we’d ever had.

Because we used our superpower.

The things that most people complained about were actually the benefits. That was the superpower in action: seeing the negative as a positive.

Because of the snow, cold, and rain most people stayed away. We nearly had all the landmarks to ourselves. At the Skybridge at the West Rim of the Grand Canyon, the guide told us they normally get over 4,000 people a day. But with the weather that week, they hadn’t even come close to cracking 1,000.

Red Rock
Enjoying the beauty and solitude of Red Rock Canyon
  • Joining us at Red Rock were a handful of serious hikers. Other than that, we were able to be fully immersed in the Canyon and its beauty.
  • Hoover Dam was relaxing going at our own pace without being herded in a crowd.
  • The strip – nearly a ghost town! We had the over-the-street crosswalks and escalators to ourselves. We found a table immediately at the Eataly. Front row for the Bellagio fountains show with no one sharing our space. Anything you wanted to play in any location was completely open.

It was wonderful. We checked things off our bucket list. Chief got to enjoy a 2+ hour tour and see the first Shelby ever built and I got to be fully immersed, nearly in complete solitude, in magnificent, inspiring nature.

Everyone has this superpower, sadly we often chose to ignore it. It is easier to complain about a sky full of clouds instead of seeing a single daffodil blooming at your feet. How you perceive the world has a lot to do with what happens in your world.

So how does this help your job search? By redefining how you look at events. Are you letting things happen to you or letting things that happen guide you?

Here is a superpower fine tune that I learned years ago and I still practice today: I get thankful and excited about rejection.

That’s right, I celebrate the no.

Is this crazy, yeah, probably. But it has made such a difference on so many levels that I don’t care about crazy, I go for the feel good.

Here’s how it works. I’m on the phone with a potential client and we decide for whatever reason that it’s not a good fit to work together. After the call, I say out loud “Thank you! Now there is room for my yes .” I consider any type of no as one step closer to something I want to say yes to.

Here’s a superpower view for job search rejection:

  • That job you were rejected for – good thing, they were offering 30% below market salary.
  • The one that never called back – thank goodness, it was a toxic culture that causes a high turnover.
  • The one that you interviewed for several times then nothing – dodged a bullet there my friend. They are on the brink of disaster and going to pin the downfall on the new guy.

All those rejections keep you open to the right thing. It’s coming, it’s out there. Keep doing the smart strategies: networking, customizing resumes to positions, offering value, keeping your ears open, updating your LinkedIn…

Maybe those rejections get you so frustrated that you reach out for help. Maybe it is someone like me or maybe it is a group that meets regularly and offers a full range of support. (If you are in Indianapolis, I highly, highly recommend Passport to Employment as this supportive group).

Without that rejection, you would not have been ‘pushed’ into getting the help that you needed to get the job you wanted.

Seeing a positive or potential opportunity honestly takes a little bit of work. It is a muscle you have to develop and regularly continue to work to make stronger. Start small.

  • Hit every red light? Whew, you probably missed a major back up or that delay got you there just in time for a premium parking space!
  • Can’t take advantage of a great parking space because someone’s hogging two spaces? Won’t he be sorry when, because of his parking style, his car gets swiped and paint chipped – but not yours!

Start using your superpower today even in the smallest of ways and see how the landscape changes for you.

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As a triple certified as a Professional Resume Writer, Career Coach, and Social Media Brand Analyst I help amazing people break out of a suffocating corporate existence and into a position and place that renews their brilliance.

Click here – CareerPolish.com – to find out how I get people unstuck in their careers.

If You Can’t Sell Yourself, How Do You Expect A Recruiter To?

Do you know how many times a recruiter hears, “just get me in, and I can sell myself.”?

A lot.

Hey, I’m all for confidence – more power to you.

This is a BS statement when it is coupled with a resume that doesn’t demonstrate how their qualifications are a solution to that company’s problem. That’s right, I’m immediately throwing the BS flag in this article.

Hey wait a minute, I know what I am worth, I know I’m the solution or savior here, I know how to sell myself – why is that BS?

Because the theory behind this does not jive with the practical application you are employing.

Are you expecting to just have a conversation with the recruiter and they will then translate all your goodness to the prospective employer in order that you will get the interview?

Shame. Shame on you.

You want the recruiter to get you in there, for goodness sake, help them out!
Most recruiters I know are not going to redo your resume, and they shouldn’t. Their time is valuable and their talents aren’t in resumes. It is in matching solutions (you) to problems/needs (their clients – technically their client’s problems or needs).

If your resume doesn’t prove this, odds are you really can’t sell yourself. I’m not trying to be harsh, just help you out.

Your resume is setting the stage. It’s getting the prospective employer to get excited. It’s setting the tone of your brand. If you have a recruiter who can talk you up and get an employer interested, there is going to be a step back when the employer sees that lackluster resume.

Why?

Incongruence.

If you have the goods (and you do), it should come across in everything about you: your LinkedIn, your resume, your interview – every conversation, everything about you.

The reality is, writing your resume is hard and it sucks.

Holy cow, trying to capture what they want to hear, putting it in a way that doesn’t sound like your bragging, making sure it has the right verbiage – that’s a lot of work. It isn’t done in a day. And it’s not something to overlook or take for granted.

You’ve got to know what is important to that industry or company. What are their challenges? You also have to demonstrate your knowledge, expertise or experience in solving similar problems so they can clearly see that if you have done it before, you are more than likely able to do it again – for them.

Giving your recruiter a plane jane resume then asking them to talk you up is like having your buddy try to set you up with someone you are keen on but don’t give them any selling points. So they end up telling that person that you have a ‘great personality’.

Maybe you do have a great personality, but wouldn’t it be better to tell them that you haven’t missed a single opening day at Wriggly Field if that person is a Cubs fan?

Give your recruiter something to work with – it makes their job easier, which translates to getting you in the door faster. Have a quality resume.

I’m not saying that you have to hire me – I’m not saying not to either. What I am saying is to invest in yourself. If you don’t want to make the financial investment to hire a professional, then make the time investment in yourself.

It’s not just for the recruiter or the employer – it’s for you. It will help you clarify your value and develop those impact stories for the interview or networking. Here’s a little help to give you a head start. An article about the two most important elements that need to be demonstrated in your resume: How to Make Everyone – Including you – Stop Hating Your Resume.

That investment will pay off, in spades. Aren’t you worth it?

End Note: if you have tried to write your resume or realize that you can’t or don’t want to, I do welcome you to check out my business site: Career Polish to find out what it is I do, why I love career branding so much and how I can help you.

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As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you unstuck

Don’t Let Facebook Ruin A Job Offer

Three people.
All exceptional candidates across talent, energy, ability to provide value. All considered for a position with a high-energy, creative firm. Three people who the executive team was excited about.
Not one got the job.
Three people did not receive a job offer because of their Facebook page.
I’m no Nero Wolfe or Colombo (and if you know who those two are without having to Google it, you’re my kind of person). Yet I – and many others – can do a simple search on Facebook.
One search can ruin all credibility you created.
Poof! Gone.
I am not targeting Millennials. Oh no. This faux pas is for us older generation, too. I’ve got one word for you: politics.
It is not that you post your opinion in this arena. Yay or nay about the current climate makes no difference, you do you.
It’s how you post.
If you are mean, nasty, snotty, inappropriate or just an overall horse’s arse then you are going to be a horse’s arse without a job offer. I would not want to hire anyone to be a part of my team who treats people in this way if they disagree with them.
It’s time to clean up all your social media. It matters. Last year it was reported that 70% of employers used social media to screen candidates (CareerBuilder).
Start with the obvious: delete any questionable, vulgar, or inappropriate photos or posts. Next is anything that would throw you in a different light than what you are presenting during your job search.
Not sure what those are? Think of it this way: before I went to college my dad gave me a piece of advice. When deciding what to do, “Just imagine I am standing right next to you.” Would you say that or behave that way if your parent was standing next to you?
If that doesn’t work for you, how about this: would you talk to your grandmother like that? Or how about, you get the job and that picture is going to be used for all your professional material. Business cards, website bio, team photo. Is that really the one you want the professional world to see?
Ideally, you want to clean social media house before you begin the job search. If you are already in the process please, please, please clean up your social media house tonight!
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I do what I love: help professionals break out of a suffocating job existence and into a career that renews their brilliance.
I am triple certified as a Professional Resume Writer, Social Brand Analyst and Career Coach. My clients learn to identify, strengthen and communicate their brand and most importantly – their value – across LinkedIn, resumes, networking, communication, relationship management, presence and influence.
Click here – CareerPolish.com – to find out more about how we can help you.
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