Before They Find You on LinkedIn, Make Sure You Are Worth Finding – An Overview

Be found on LinkedIn

 

In case you didn’t know, LinkedIn is kind of a big deal.  It is a great networking and business building tool.  It is a phenomenal tool for those who desire to make a change in their career.  According to a survey by career website Jobvite, 93% of hiring managers search LinkedIn for recruits. That bears repeating:

 

93% of hiring managers search LinkedIn for recruits

 

If you are having a career itch and not sure what you need to do – I think that statistic points you in the direction of LinkedIn. However, just being on LinkedIn is not enough.  You need to accomplish two things: be found and create interest.

Be Found

Title me: I am not a fan of titles; however, they are a default search criteria.  Make sure you list your current and past positions, times and companies in the experience section.

Not being a fan of titles, I would caution you to not depend on titles alone.  A title does not convey your value – it is your job to convey your value.  Leverage the space in the experience section and summary to demonstrate value.  More on this in a bit.

Use keywords: do not let this freak you out.  I know there is a lot of emphasis on keywords – especially in this very ATS system driven world – but take a step back.  Look at your industry, position and desired next steps – what are the keywords that you know?  If you boil it down, there probably aren’t as many as you fear.

Do a little research, look up profiles of those in the position you desire (if a move) or in your position (if a lateral).  Search job boards for open positions or job descriptions.  Then compare.

A super simple way to compare different sources of information is to use online tools like WordCounter.com. Simply copy and paste the job description or profile into the box, click on “No” to exclude small words like “it” and “the”, decide if you want words grouped by root word or variations and select how many words on your list (25-200). Bam! You are done.  You can then compare the results across the board to get a sense of the most commonly used words to identify keywords!

Write smart: It is as important to have keywords in your profile as it is to use them correctly.  Use them fluidly in your sentences throughout your summary, experience, title section etc.  If you have difficulty incorporating a lot of keywords, never fear – use a “Strengths” or similarly titled section at the end of your summary to list out those keywords.

Your value: Your title does not convey your value, nor does your job duties.  Those are things that you were hired to do.  Potential employers do not care what you were hired to do, they care what you did or do.  Be active. Tell them who you work with, how you work with them, what you do and how someone benefits from this.  It transitions a mere job duty into a demonstration of value.  It also allows you to tell your story without feeling or sounding like you are bragging.

Create Interest

Now that you are showing up on someone’s radar – are you worth the look?  This is where you need to create interest.  Here is the second area I believe a lot of people struggle with their LinkedIn profile.  What seems to help the most is to understand the difference between your resume and your LinkedIn profile.

Different conversations: Your resume is an arm’s length conversation.  You do not know who is going to read it, it is written in a different style of writing, it uses the assumed “I” and it just sounds weird to read out loud.

Your LinkedIn is a one-on-one conversation with the person(s) you want to read your profile. Do not write your profile for everyone, you do not care if all 460+ million members read it.  We will touch back on this in just a moment, back to the conversation.  Think about your summary as though you were sitting at a coffee house with someone from that group and they asked you to tell them about yourself.  How you answer that in a business, casual environment is basically your summary.

Put you in there: This is where people want to see more of YOU.  They can read or ask for your resume, they want to see you in your LinkedIn.  The beauty of the summary is twofold: it is limited to 2,000 characters so you have to be strategic and not given the chance to write a novel. Second, you get to say anything you want!  Bring in unique things about you that you want them to know about you – as long as it is important to them.

Who is reading: This leads us back to knowing who you want to read your profile. Answering this question is critical to determine the answer to the second most important question: what is important to them?  The answers to these two questions will drive your content.

What’s important: In your desired next position what are the metrics for outstanding performance, what is going on in the industry, what are some challenges of the industry/company, what do they need the most etc.  Being armed with this information, you can position yourself as the solution in an engaging manner that incorporates you into your LinkedIn making them want to reach out to you.  You have the skills/abilities/knowledge/experience they need and you are a real person – bingo!

Keep momentum: LinkedIn is not a one and done.  Once you have your profile, or even while working on it, you must be active to raise the chances of being found.  Activity raises you higher in the results.  Don’t fret over this, you do not have to spend hours on LinkedIn every day to make a difference.  Just a few minutes throughout the day will do it.  Connect to invitations, send invitations to connect, share content, join groups and contribute.  Do this a few minutes at a time throughout the day and, with the right content, you will start creeping up that results page.

It is work: Is there some research involved in writing a searchable and readable LinkedIn profile? Yes!  Is there a lot of rewriting? Heck Yes! The first round you might get the hang of what is important to the position they want.  The second round you start bringing in how you are a solution.  The third round you start bringing in their personality. The fourth round you realize it is way too darn long! The fifth round you ruthlessly edit to make sure it covers all the important points, sounds like you, offers those keywords and meets the space limit.

Being found and understood is worth all that work.   Just remember these key points:

  • Complete your profile: names, dates, titles etc.
  • Use keywords: in all areas of your LinkedIn: summary, experience, title etc.
  • Know your audience: Know who you are talking to and what is important to them
  • Have a conversation: talk to your audience as though they were sitting across the table from you
  • Speak their language: demonstrate how you solve their problems
  • Be active: respond, share, reach out and connect – this builds your network and raises you up on the results pages

 

Here is another article that you might find helpful in vamping up your profile: 5 Ways Your LinkedIn Profile is Killing Your Personal Brand and How to Fix Them

Of course I would be remiss if I did not mention that if all this seems too overwhelming or time consuming for you, well, that is what I am here for!

 

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A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

 

 

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Don’t Let Anyone Tell You What You SHOULD Be – Be What You Want

boy superman

 

When I was in college studying Criminal Justice, I wasn’t really sure what I was going to do with it, maybe become an attorney or work in a forensics lab.  Although I didn’t’ know, I was given plenty of suggestions.

My brother squelched the attorney thought (he was right) and my dad said I should be a Park Ranger. Wait, what? Now I love the outdoors and the fishing/hiking trips my family took but to go all in?  That one really took me and my mom for a loop.  I think he was suggesting that because he was an avid fisherman and outdoors guy and having a daughter who was a Park Ranger could be beneficial to see more national parks.

Needless to say, I did not become a Park Ranger or an attorney.

I was reminded of this quirky family story the other day when I got an unexpected email. The sender was super excited to tell me about the jobs listed within the email for which I was a perfect match! These positions included:

  • Facilities Coordinator
  • Administrative Assistant
  • Team Leader- Electronic Monitoring
  • Trial Attorney
  • Concierge
  • Project Manager

I am not making those up.  How in the world am I qualified to be a Trial Attorney? Seriously? I thought about it once, but really? But this email got me to thinking about ‘advice’.

Sometimes we get stuck where we are and are not sure what we want to do next or even what we want to be when we grow up. That is when we ask for advice. In this moment of doubt about ourselves or our career, we may start giving other people’s opinions more credence than our own. Stop that.

One of the most important and often underutilized or recognized tools in job searching, career changing, or really life is your gut. Listen to it. Listen to it more than you do anyone else.

It is okay not to know what to do next.  There is nothing wrong with that, it is normal. Just stay in that place for a bit and instead of asking everyone else first, ask yourself: what do you want to do.  Notice I did not say what are you qualified to do, what kind of job do you think you could get – no, what do you want to do?

Do not get caught up in the “I have only ever done this” or “I am not qualified to do that”. What do you want to do? When you acknowledge it, does it feel right in your gut? Great, that is your starting point.  Now you can start planning.  Look at your transferable skills, how to they match up?  How do you break into that field? Is there a lower level that your skills match up with to gain the experience? Is there training or education that you can earn? Where there is a will, there is a way. You just need a North to set your compass.

It may not happen in a day or week or month, it may take over a year or so; but having a goal that rings true to you is worth pursuing.

I am not saying do not ask advice, it is wonderful to get the input of our friends, family and others. Yet we need to take it in with a filter. If someone suggests you try a whole new avenue in your career, instead of just going with it, ask them why.  Maybe they see something in you that you have not seen before or in yourself.  In that situation, fantastic – they are helping you learn more about yourself.

If they can’t give you a solid reason, take it with a grain of salt, smile and thank them.

This is your path to create and we continue to create it throughout our entire career.  It is not a one and done so take your time. Spend time listening to your gut, intuition, the little voice – whatever you want to call it.  Remember your filters when soliciting advice from others and above all else – enjoy the process of change and discovery!

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A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

 

 

Personal Branding – What?? The What, Why, How & the Most Important Question of All!

why - personal branding

Do you hear the phrase ‘personal brand’ quite a bit?  You should, it is a critical component and driver for having the career you want.  But, do you know what it means and how to use it? Before we get to that one important question – let’s review the the what, why and how of personal branding.

What

But what exactly is personal branding? It is the packaging of you.  Think of it this way, we are all in sales whether we work for someone else, are looking for a job or own our own business.  We are all in the business of selling the best version of ourselves to reach that next desired level in our career.  The best version of you is your product.  Your product is a unique combination of you and your value.  The packaging of your product is your personal brand.  Your personal brand is how you want others to see you, get you and remember you.

 

Why

The way all great companies market awesome products – through a marketing strategy and campaign.  That is where your LinkedIn profile, resume and any other virtual or real touch that you have with the outside world come into play.  You want to showcase your brand on paper, digital and in person – networking, speaking, interviewing, client meetings, etc.

 

Great brands bring great results.  For commercial based product marketing think Nike or Coca-Cola.  For personal brand marketing think Mark Cuban and Richard Branson, they have perfected their marketing strategy to create a brand that is bigger than their company.  I had a client tell me that her biggest dream would be to work for Richard Branson.  She did not name a company, she named him.

 

More Why

Your personal brand can elevate your three big C’s: confidence, connections and career.

 

When your personal brand is the authentic alignment of you and your value and you market it, people will want to connect with you.  Opportunities will present themselves because people will be drawn to you for who you are and what you do.  Your network is going to expand.  Your likelihood of finding that job increases.

 

SHRM surveyed employment and/or recruitment HR professionals to find out how they use social media for talent acquisition.  According to this September 2017 article, 84 percent of hiring managers use social media to hire — 96 percent use LinkedIn, and 53 percent use Twitter.

 

How

We’ve covered the blueprint of your personal brand, the combination of you and your value.  I call this the “V Formula” – your value (+) in your voice equals (=) visibility.  Think about who you work with, how you work with them, what do you do and how does someone receive benefit to start identifying value.

 

That One Question

Here we are, the one question you need to start with; the funny thing is this one question is the one that most people often forget to ask themselves or even think about when they think about their personal brand.

 

Why do you do what you do?

 

No really, why do you do what you do?  It is not enough to say “I love it”.  I love food and to cook but it doesn’t mean I am any good at it.  Dig into the why and no phony, what you think someone wants to hear why.

 

No blanket “I get to help people” why’s either.  We want reasons here, real concrete, sink your teeth into them, make you feel good reasons.  Start with the “I love it” and “I help people” but then go further, like this:

 

I love what I do and there are a few reasons why:

 

  • I help people who feel stuck break free and get what they want
  • I help people regain their confidence
  • I help people rediscover themselves
  • I help people see and accept their awesome
  • I help people cut through their internal BS
  • I meet amazing people who do extraordinary things
  • I work with people who have a fire in their belly, a passion for what they do, a desire to expand
  • Every day I get to talk with someone who loves what they do
  • I learn something new every day from the internal workings of an international racing team, the early stages in developing new cancer drugs, the complexity of merging two powerhouse organizations, the intricacies of medical devises, the compassion of patient care or the dedication of keeping the warehouse together during the lean years. Every day!
  • I get to use both sides of my brain: the analytical after an interview by analyzing my notes, researching positions, industries, companies, keywords, trends and preparing reports and tools for my clients. I get to use the creative when I am writing and designing the layout.  Then I go back into analytical to analyze everything all over again.

and on and on….

 

When you are ready to take ownership of your personal brand and let it work for you, read this article from the bottom up.  When you know your why all the other pieces will fall more easily in place.  So, start with the why, input the value, use your voice, market your product and measure against what is possible.

 

Set yourself free and see where it takes you – it will be an amazing journey!  Of course, if you need any help launching – you can find me on LinkedIn….

 

 

 

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A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

They Don’t Like You and That is Okay

sticking tongue out

There are times that I talk to someone who is in the midst of job transition and they tell me, with a great deal of frustration, that they use their current resume to apply to everything and never hear back.

My initial response to that is “don’t do that.”

You see, when you apply to everything using one form, you match with nothing.  One size does not fit all.  It is important that you tweak your resume to match with what that employer wants.  Sometimes those tweaks are making sure you bring out more of one quality than another.

For example, if they want someone who has experience as a Zebra wrangler and a bit of Cobra coaching and your resume speaks equally to Zebra wrangling, Cobra coaching and Ant farming, well then a modification needs to take place.  Highlight more of the Zebra with second emphasis on Cobras.

But, they still might not call you.  Even if you match up on their ATS pretty well (the software that analyzes your resume against their opening), they still might not call you.

Why? They may not like you.

“Hey! That’s not fair, they don’t even know me, how can they not like me?!” you might say.

You are right, they do not know you because dollars to donuts you are not in your resume.  This is the voice part that is very important.

It is about fit.  It is about culture.  If you are doing any type of research on job transition you have surely run across articles that speak to the importance of company culture and finding individuals who fit in or can thrive within a company’s culture.

If you are a very outgoing person, full of energy, really bring the life to the relationships and help people and processes get better every day but your resume looks like it was shot down the side with a BB gun and would put you to sleep reading it  – then you are not in your resume.

If you are a behind the scenes kind of person who likes the analysis and roll up your sleeves kind of work to make a difference, putting a splashy resume full of high energy words is not you.  You are not in your resume.

When someone reads your resume – and yes, people do read them after the computer is done – they form an image of you based on the words you chose.  Much like forming a picture of a character of a book based on the words the author uses.  If that image matches with what they want, and what is in line with their company and culture, you will hear from them.

If not, then that phone just won’t ring.

What if you are in your resume, and you are matching the keywords and concepts for each job, and you are still not hearing back?  Well, sorry cupcake, they may not like you. And that is a good thing.

It is a fact that not everyone in the world is going to like you or me or anyone else for that matter.  You have heard the old phrase, ‘not everyone’s cup of tea’?  I was once told “sweetie, you are not a cup of tea, you are a shot of tequila”.  I am more than okay with that.

Not all clients are a great fit for me and I am not a great fit for all clients.  That is why I insist on a conversation before accepting any projects.  Rarely do I come across someone that it is not a good fit.  I put myself out there in my LinkedIn, website and articles who I am and I know that it resonates with the people I like to work with: amazing, fun, intelligent, compassionate professionals who blow me away with their talent, career and genuine personalities.

Back to you, in our prior two examples: the bubbly and the behind the scenes, if you are the bubbly and they want behind the scenes – or visa-versa – they probably won’t call.  That is a good thing.

Think about it, if you like doing your own thing – do you really want to work for a company who wants and expects you to be the bubbly?  No!  If you are bubbly are you really going to be happy relocated to a little cube somewhere in the back without any team interaction? No!

This is when it is time to look at what you are applying for and get a sense of them.  Just as they form an image or impression off of what you have presented, you need to do the same for the company and position.  Do your homework.  If it feels like a drag then do not apply.  Why set yourself up for rejection of something you really did not want in the first place?  Talk about adding salt to the wound!

Some job descriptions are horrendously written.  I mean, c’mon, could you be any more vague?  That is when you need to do some research on the company – if it is listed.  Dig deep, look at other similar openings (if the position is new to you) and get a sense of the job.

Here are three steps to help you hear from the right ones:

  1. Get a feel for the job and company. Really feel it out. Do not check off all the skills that meet what they list – read it.  Listen to it and listen to your gut.  Does it sound like a fit for you beyond the skill set?
  2. Now go back and highlight the keywords and phrases. Match those in your resume and cover letter.
  3. Read your resume again and make sure you are in there. Describe what you did by how you did it and start using words that really resonate with you.  Bubbly might use revitalized, revamped, revolutionized (quite the busy little bee, weren’t they?) and do your own thing might use words like structured, architected, executed.

 

Stop applying for things you do not want.  You are wasting your time and setting yourself up for rejection or worse, getting the job and hating it.  Be you. Do you. Bring it in your resume and allow that right company to see you and come get you!

 

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A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

 

 

 

 

How To Not Stink At Supporting Someone During Their Job Search

be supportive

One of the things I love the most about what I do is that I get to help people. Really help. Not the “hey, let me know if you need anything” then fall off the face of the earth help that unfortunately they get from a lot of people in their circle ‘help’.   Real help.

After working with people in transition for almost a decade, I hear many stories and a lot of frustration. I am taking it upon myself to be their voice today. I am speaking directly to you: their support system, their network, their friends, family and colleagues.

Here is what you need to know to truly provide support or assistance to them during their job search and things that we all wish you would stop doing.

First Things First

Before you even make a single comment – take a step back and remember this one thing: what they are going through is an end of a relationship. It was a commitment much like a serious relationship or marriage.  The relationship may have stunk, but it was still their relationship.

The ending may have been their idea or they may have been blindsided with divorce papers. The point is it is over and it hurts.  There are emotions tied here so let’s be sensitive about that. No downplaying it with things like, “you are better off without that dirt bag” or “you were too good for her”.  Nope.

Be compassionate and remember there are feelings here. That job may have treated them badly but it was their job and they were vested in some way, even if it was a paycheck. So being kicked to the curb or walking out on a bad thing is very taxing to the emotions, confidence and their spirit.

Be kind, not assumptive.

Start With This

Instead of asking what happened, asked instead “what can I do”. Asking what happened is almost akin to asking for gossip. It also rips open those emotional wounds – see section above for a refresher on the whole emotion thing.

When it comes down to it – does it really matter why? Nope. The point is the relationship is over. No one wants to go through their ordeal over and over again how they were left for a younger version of themselves. Give them a break. The gossipy part is not the important part. The important part is showing your support.

What can I do let’s them know that you are there to help I whatever way you can and you are looking at this as a way to participate in moving forward, not reminiscing about the past over a gallon of Ben and Jerrys….or wine. Whatever the preferred method.

Walk The Talk

If you are going to ask, then be sure to follow through when they ask you for something. If they say they really want to meet someone at a certain company and you know an individual that fits the bill, than make that introduction!

They do not need lip service. That will only pour salt in the emotional wounds. I would say see first section about the whole emotion thing, but it should be sunk in by now.

Find Their Comfort

When making an introduction, ask them how they want to be introduced – in other words – what they want the other person to know about them and how to handle the “available” situation.  Maybe they want to go in a new direction and they would prefer that you focus on those skill sets instead of what they were doing prior to the split.

Give Them A Reason

When introducing people, give them a reason to connect.  Simply sending an e-introduction with “Bill meet Susie, Susie, this is Bill” kills the connection before it even happens. Bill and Susie do not want to feel like sixth graders at their first boy-girl dance pushed together by their parents not knowing what to say to the other.

Give a little background with the info gleaned from the prior section. “Bill, I would like you to meet Susie – she is an absolute wiz at XYZ and someone I think you should definitely have in your network!  Susie, meet Bill, he is the go to person in COMPANY for ABC and has been a great resource for me.” That was totally off the cuff, but you get the drift.

Keep In Touch

It is not your job to follow up with them or harass them to make sure they connected with whom you introduced them to – if they are appreciative and professional, they will do so and let you know.  No, this part is about just dropping a line every now and then to let them know you are still there.

No one likes feeling like they have a mad dash of support than two weeks later it is crickets in their computer. Have a cup of coffee and talk about something else. How ‘bout them Cubs? I saw a great movie the other day, have you ever seen it?

Help them get their mind off the overwhelming task of job searching now and then – it helps, a LOT!

Don’t Squash Their Dreams

If your person says they want to take their career in a whole new direction, or even just veer it a bit, please do not respond with, “you can’t do that” or “why on earth would you want to do that?”. It is their dream, their journey so no negativity from the peanut gallery.

If you don’t get it, just respond with something non-committal like, “that’s nice.” If you want to get it, ask them how that came about, as in “wow, I never thought of that, tell me more”. If you are close with this person and want to help them achieve their dream, then really engage in conversation.

Just make sure when you engage in conversation it is not from a ‘can’t do’ or squashing standpoint, instead ask them to paint you a picture. What skills do they have that align with the dream. If you don’t’ know anything about this dream job, ask them to tell you about it and they maybe you can start seeing some transferable skills. Just come at them from a ‘let me help you build a road map’ stance instead of ‘that’s the dumbest thing I ever heard – you’re going to this as a rebound relationship’ stance.

Know When Enough Is Enough

Sometimes you help people and they become octopuses. One little suction cup gets stuck on you (not wanting to go to a networking event if you aren’t there) and pretty soon a whole tentacle is wrapped around (never wanting to attend any networking event without you, constantly asking for help but not following through on anything you give them.). Next thing you know, you have that big squishy octopus head sucked onto your face and you can’t breathe.

Distance yourself. It is okay to tell them that you have given everything you know to help and right now, just can’t think of anything else. If you are real tight with them and that kind of friend, it is okay to say, ‘look dude, I gave you 10 leads and you did not follow up on one of them. I can’t help you if you don’t want to do anything.’

Don’t let their fear, insecurity or lack of follow through ruin your relationship. You need to be healthy too. Put some distance in there if they are just not moving on. Suggest help. Let them know that you have exhausted all your brain power and maybe it is time they talk to a professional who can help – no, not a relationship guru, a business person.  You know, maybe someone like…..I don’t know, possibly me?

It doesn’t have to be me, there are so many amazing resume writers, brand strategists and career coaches out there that they should talk to a few to get a sense of who is right for them. Just as a side note – if your person is stuck in the angry phase (still blaming the ex or unwilling to move forward) please do not send them to me. I don’t like working with angry people.

 

It all comes down to this: heaven forbid you ever find yourself in that situation – how would you want someone to help you? How you answer is how you should proceed.  Remember, the Golden Rule has never tarnished.

 

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A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

 

Enhance Your Career By Using LinkedIn As A Match, Not A Flamethrower

Strike a Match on LinkedIn

 

I love LinkedIn. I am a huge fan of a platform that allows you to communicate your brand with so many enhancements to build business relationships. It is a critical and effective business tool.

Yet, with any tool, the key to success is knowing all the features, capabilities, limitations and most importantly how to use it.

  • The features include a great profile, experience section, headline, profile picture, groups and more.
  • The capabilities are the ability to convey your value and voice in a single site.
  • The limitations are the character limits and layering of options.

I am a DIY kinda girl. I like laying flooring and building things. I have a garage full of tools so how about we use these for an analogy.

Let’s say that you want to use LinkedIn to make connections and secure a new position. It is like laying tile.

If I were going to lay tile, I would make sure I have enough tile to cover the area, spacers, grout, sponge, water and a saw. I have measured out the area and laid my pattern. I have pre-planned and assimilated all the necessary equipment and items for the job, just like you have filled in your LinkedIn profile  within the parameters showcasing your voice and value.

But, if you are a DIY-er like me, you might notice that I left one little thing out – what kind of saw. What if I had a jig saw? You can’t lay tile with a jigsaw – you need a tile saw. (I guess you technically could – but that is an argument best left to Bob Villa.)

My point is just because you have a tool doesn’t mean it is the right one for the job – translation for our example: just because one method of using LinkedIn has boosted results according to one person does not mean it will work for you. Like email blasts.

This morning I received a very polite opening letting me know that the sender had gathered my information from my LinkedIn profile. They then proceeded to give me quite the narrative of their career highlights, including attaching their resume, with the request to pass on their information to our hiring manager in hopes of finding out more about our company. They are looking for a high level IT project management position.

They may have gotten my information from LinkedIn but they sure didn’t read anything else besides my email.

This is a case of using LinkedIn for career advancement like a flamethrower instead of a match. I do not recommend blasting an email such as this blindly to hundreds of people on LinkedIn. At best, it is annoying.  Be selective, research the companies and people. Find connections and then use LinkedIn as a match to strike up a conversation. Flamethrowers burn bridges, matches ignite relationships.

 

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A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

6 Reasons We Hate Your LinkedIn Connection Requests & How To Make Us Love Them

LinkedIn Connection Requests We Hate

To build a network you need to connect to people.  To connect with them you have to meet them.  On LinkedIn, more often than not, you need to send connection requests.

Sounds easy enough, LinkedIn even makes it easy for you providing you with an opening:

“I’d like to add you to my professional network on LinkedIn.”

Yes, it is boring and a template.  Yet, in a pinch it will work.  I get a lot of the template connection requests and I pass no judgement on any of them.

I understand some people are still getting their sea legs on LinkedIn and some may feel uncomfortable scripting something to a professional that specializes in LinkedIn.  Some are just busy and this is an easy, fast method.

Let’s face it, if people did not connect using this opening I doubt LinkedIn would still be providing it for us.

That being said, I do not recommend using the generic template.  It is best to craft a personal message (which I will discuss in short order) however, there is a line.

These next six examples cross that line.  They crossed it two time zones ago.  These are the types of messages that drive people away.

1. I Am Not Looking To Buy

This is another type of template – a cold, uninformed, annoying sales pitch of anything.  I do not know you, I am not going to buy from you because you clogged up my LinkedIn request with:

“I can save you (pick from the following): money, time, get you more prospects, get you a better job, reduce your stress, blah, blah, blah.

Nope.  Delete.

2. My Name Is Important

Back in the day (as my son would say) when we used phones mounted on the wall and no Caller ID, we had to answer the call and then determine if it was a sales call.  For my house, it was easy.  My maiden name is Teepe.

Yep, Teepe – c’mon, I’ve heard them all – the wigwam and toilet paper jokes.  Yeah, it was a blast growing up with that last name.  The one benefit is I could always tell a solicitor because they did not know how to pronounce it.

Misspelling someone’s name in a connection request is the same as butchering their name in person.

My name is pretty simple – Lisa.  Can’t really go wrong there, although here is a trick: I use my middle initial in my profile.  When you use something to automatically fill in the first name, for me it will populate “Lisa K”

My dad was and will be the only person in this world who ever called me Lisa K.

3. Do You Even Know What I Do?

This goes along with number one, but to a different degree.  These connection requests seem like they are more personable because they are not obvious mass copies; however, there is one problem: they did not read your profile.

They are sending you something that demonstrates they did not even look at your profile. Case in point: I had a connection request from someone offering their services as a LinkedIn profile writer.  Really?  Even if they had just looked at my title they might have seen that, gee whiz, that is what I do!

These are the ‘personal’ messages selling rawhide bones to cats and catnip to dogs.

4. Shotgun Recruiter

I have a great deal of respect for recruiters, I really do. I do not have a great deal of respect for recruiters who send out blast messages.

I have received connection requests from recruiters saying they have a great job opportunity for me…in some obscure field I have no experience in whatsoever.  That is cheap, throwing a bunch of requests out there with a potential hook to see what sticks to the wall.

As for me, I love what I do.  I also have a pretty cool boss and my office mates are three crazy dogs. Top that work environment!

5. This Would Not Pass Mrs. Traycoff’s Class

Mrs. Traycoff was my high school English teacher.  A very tiny yet powerful woman who would perch at the front of the class on her three legged stool wrapped up in a shawl or blanket and with one gaze she could stop you in your tracks and make you fear getting an adverb and adjective mixed up. I loved Mrs. Traycoff.

Connection requests with bad grammar, horrible spelling  and just no sense to your sentence structure equates to spam or someone who has not grasp the whole communication thing yet.

6. This Is Not A Party line

Do not hit on a potential connection.  This is not an online dating site. It is creepy and wrong.  Just stop it.

To take your connection request up a notch from the standard template do this one thing:

 

Think like a person.

 

If you were meeting this person in-person, what would you say?  How would you introduce yourself? LinkedIn is a digital handshake.

“I noticed that we have 13 connections in common, I thought it would make sense for us to connect”

“I see that you and I are both a member of Community Volunteer Group, I don’t know how I have missed meeting you…..”

What do you have in common – people, organizations, schools, passions, past employer – find it and mention it.

Maybe you have read an article that someone wrote or a presentation they gave, that is your opening.

“I really liked your article XYZ and would appreciate connecting with you on LinkedIn.”

These are all examples, but the most important thing is to make them your own.

Remember, you are just a person digitally standing in front of another person asking them to connect to you. Be yourself and you will do just fine.

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A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

 

Thanksgiving – A Time To Create Your Own Personal Sales Force

thanksgiving-family

I remember as a little girl having huge family gatherings for Thanksgiving with extended family that I only saw once a year catching up around enough food to feed an army.

It was fun, although what I remember most is a slice pumpkin pie hidden under mounds of whipped cream. Maybe that is what I enjoyed the most.

I realize some may be dreading this tradition tomorrow, but to that I say: why not use the opportunity presented if you are looking for a job?

Immediate, extended family or friends will probably try to make polite conversation and ask what you are doing now. Instead of dodging the question or answering with, “I’m looking for a job” generic gloss over, why not transform your family into your personal sales force?

What exactly is your own personal sales force?  It is your people identifying potential opportunities and selling you or bringing the information back to you to follow up on.

If you tell your family that you are merely looking for a job and Great Uncle Ed says there is an opening as a road kill cleaner-upper, are you going to jump on that?  Probably not, although, hats off if you do, someone needs to do that thankless job. Thank you road kill cleaner-uppers!

This is the critical part: you must translate what you do and what you are looking for in a way that your family understands it.  If they get what you do and what you want they will more easily recognize it when they hear it. This, in turn, makes it easier for them to sell you to others and/or bring back the opportunity to you.

The first thing to do is to understand exactly what it is you do – not in a job, but in terms of value.  What value do you provide to others?  This does not mean a title.  Titles are only given value by those who hear them which is based on their own experience.

In other words, if you work for a mortgage company and second cousin removed Gertrude just had her home foreclosed, you might just get a turkey leg hurled in your direction if you tell her you  are a mortgage broker.  She won’t know what you do, but she will associate you with the not so nice experience she encountered.

Back to the critical part – if you family understands your value, they can sell you any time anywhere, as demonstrated by my son when he was in high school.

Between football practices he brought a buddy home to raid the fridge and hang out.

His friend asked what I did and my son replied, “she helps people get jobs.”  Cringing out of sight (because that was not at all how I would say it and felt like he didn’t get it), I let the conversation continue.

Which was a good thing because then, the magic unfolded.

His friend asked how.

Boom baby! 

He got it. He presented it in the perfect way – for his audience to ask a question.

He then explained that I work with them doing their resumes, help with interviewing and ‘all the stuff that helps them get a job’.

Then next day his friend’s dad called and hired me.

My cousin is a tech genius.  I am clearly not.  He had to explain what he did to me in a way that I got it, which included using simple examples that related to my personal or business life without using technical jargon.  I was not offended, I was relieved because I finally got what he did and was not afraid to ask about it anymore.

It is not necessary to know the exact job you want.  Giving your family some parameters with this is helpful.  For example you may tell them that you have worked mainly in banking but would not mind going into brokerage or insurance.

Or simply tell them that what you do could be in a lot of different areas so you are not looking for one industry.

Relax on be perfect and fine tuning a pitch. You are not on a job interview or formal networking event. This is honest to goodness labored over turkey, stuffing, and all the fixins here people, not networking chicken!

Talk to your family and friends. When you explain what you do, it is okay to ask them if it makes sense to them.

The more they know the more they can help, and isn’t that part of the whole family thing?

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As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – CareerPolish.com – to find out more about how we can help you.

★ In order to be kept up to date on all my articles Click the “Yes Please!” button on the right side. 

 

Write Your Resume Because Your Mother Said So

mom-because-i-said-so

 

When my son Jake was growing up, “because I said so” was not – in his mind – a valid reason for a request.

He was, and is, stubborn, intelligent, quick witted and a challenge-any-establishment-kind of kid. As he gets older, I can appreciate these qualities, most of the time. Of course there are still times that I have had enough of the challenge and the old, “because your mother said so” comes out signaling an end of discussion.

What I found most helpful when dealing with my son was to explain, in a manner which he understood, the why emphasizing the benefit to him.  Of course, there was normally another benefit, but that was hidden behind the ‘him’ reason because, quite frankly, that is the only reason he really cared about.

For example cooking.

All my boys learned to cook.  It was a requirement. Once a week they were responsible for planning and executing a meal.  Not a pop tarts with a side of mac and cheese meal, a real meal.  I taught them how to budget and shop for the necessary food; prepare and serve; and clean up after the meal.

My reasons were it gave me a break from cooking meals and eliminated any whining about what was for dinner. I also did not want to hear years later from a potential daughter-in-law that her husband never cooks.  That would be on her because my boys were going to learn to fend for themselves.

The reason I gave them: girls really like a guy who can cook and cooks for them.  Worked like a charm.  Of course, years later my son told me I was right, girls loved that he could cook; and his friends were also quite impressed with his budget/cooking savvy.

So what does this have to do with your resume?  A slightly odd parallel, but one nonetheless. You are learning to fend for yourself in writing your own resume.  During job searching and networking, people really like a person who knows their value, how they can contribute to others and can communicate it clearly for them to understand.

That is the baseline of your resume – to discover and be able to communicate your value – even if no one ever reads it.

Your resume is the baseline for everything for career transitions, whether looking for a change in industries or moving up in your current profession.  You have to know what you are cooking, what ingredients go into it and how to present it before anyone is going to be daring enough to take a bite.

There is a lot of preparation that goes into a meal. You have to know what ingredients you need, have a budget for the food, plan cooking times knowing some items will take longer than others, understand what seasonings or add ins are going to make or break each dish.

That is your resume.  A detailed look at what you have done in the past knowing the intricacies that make you unique and valuable.

Simply giving a description of what you were hired to do in the past is like opening a can of beans and plopping it in a bowl and calling it a side.

Start breaking your position down into pieces. Start with a general statement: what did you do?  Let’s stay with the cooking theme, and I am going to be very generic on this as it is an attempt at a fun example.

  • What did you do? I was a cook.
  • What does that mean, what did you do as a cook?  I prepared food.
  • How, what was involved? I had to get all the ingredients, plan and prepare the meals.
  • Who did you work with? I had staff that helped prepare and order.
  • How did you work with them? I oversaw some to make sure we had an accurate inventory and when to order; I worked with others making sure they got their items prepared at the right time before and during the dinner rush.
  • How did you do that? I met with the order staff weekly to go through all the items, plan meals and prepare orders. The assistants I trained them on how to cook, prepare and present food.
  • Who did that benefit and how? Our customers – they had good food; the company – it made more money; me – it gave me more time; my staff – they did better at their jobs, more efficient and more skills so they got better reviews and some moved up into better cooking positions.

Go deep to start having the ‘who did you work with, how, what did you do and what was the benefit’ conversations.  This will reveal your value and allow you to translate that to a document that will be easily understood by the reader.

But what if no one ever reads it, like I said before? Not a problem.

Once you detail out your value, you will be able to communicate it to any audience.  The parameters of the format above are similar to the behavioral based interview style The STAR Method: Situation, Task, Action, Result.  Most interviews are behaviorally based.  Having completed the resume exercise you will be fully versed and comfortable answering behavioral based questions.

When networking you will be able to answer the question ‘what do you do’ from a value perspective which will generate much more interest than responding with simply your title. You will be able to translate your value in a manner that your audience will understand which will engage them.

Writing your resume is a great exercise to rediscover and reengage with the things you love to do, what ignites your passion, what drives you, what is fun for you to do and what you do best.  It gives you a little spark and jazzes you by remembering that you are pretty darn good at what you do. It helps you better communicate with your network or potential employers so they can clearly understand your value and see how it would benefit them – translating to wanting to have you on their team.

If those reasons are not enough for you, write your resume because your mother said so, or at least because Jake’s mom said so.

 

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As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – CareerPolish.com – to find out more about how we can help you.

★ In order to be kept up to date on all my articles Click the “Yes Please!” button on the right side. 

 

 

The Infestation of Fleas in Your Job Search

 

I have three dogs.  Three spoiled, indoor and office dogs.  If you call our office you might, just might, here a glimpse of them, although they are pretty well trained to know the sound of the phone triggers quiet time on their part.  That might just be the only way they are trained.

 

Being in the office every day and quite spoiled any other time, they see the great outdoors only to take care of nature calling and brisk walks in the neighborhood. In other words, these are not the hang outside all day kind of dogs.

 

I have not had a problem with fleas in years. 

 

Until this week. We are house sitting and in the evenings they have been enjoying the most beautiful backyard.  Of course they are forced to because I am greatly enjoying the overhanging trees, abundance of flowers, soothing sounds of the pond and many sightings of squirrels, hummingbirds, butterflies and more.  Forced because these spoiled little things will not go anywhere without me.

 

The other day I noticed one of my dogs scratching and doing the quick turns on his rear end with a quizzical look.  I did not think much of it because this is the same dog that gets frightened every time he passes gas.

 

He started scratching a bit more.  Then another one started scratching a little. Pretty soon it became a scratching party. About this time, while sitting outside, I happened to look down and noticed little black jumpy things lingering on my socks.  Uh oh.

 

As an over-analyzer, I immediately took to Google to learn all I could about these nasty little creatures.  Turns out, this beautiful yard is not only a heaven for me, but for fleas, too.  Awesome.  Off to the store I went – flea treatments for both the dogs and yard.  Yippee.

 

How on earth can such little jumpy things cause such distress?  Seriously, they are miniscule; and yet, wreaked havoc on my poor puppies – and me.

 

Now that we are comfortably enjoying some quiet time in the peaceful oasis, the connection to job searching hit me – doubt is fleas.

 

When first job searching you might start full of confidence, hope and positivity.  After sending out a resume or two the first flea jumps on: a flicker of doubt. It is easy to brush that one off and think it is your dogs getting werided out by his own farts, but then a bit more time passes and another couple fleas/doubts jump on board.

 

Things start to turn from a mild irritation Maybe they didn’t receive it to an annoying scratch I keep sending them out and not getting a response to a full on infestation Am I not good enough, am I over qualified, am I underqualified, I know I can do this – why are they ignoring me, I am getting responses to jobs I don’t want but nothing on the ones I do, am I too old, do I not have the right experience or education, what is wrong with me?

 

It is time to get the flea removal stuff.  And it stinks, but it is worth it.

 

First treatment – every time another flea/doubt jumps on or bites, recognize it and kill it immediately.  Am I not qualifiedsquash!of course I am!

 

Second treatment – look at your environment, this is your branding materials: your resume, networking communication, LinkedIn etc. Remove all fleas/doubt in those.  Make sure your resume is speaking to your value, not your duties.  What did you do, how did you do it, how did others benefit – this is the ROI of hiring you that potential investors (employers) want to see.

 

Third treatment – keep repeating the first treatment while reaching out to your network to convey what you are looking for in a way that they understand, identify for you and connect to you.  If they are not in your industry, do not confuse them with industry jargon. Ask for help and advice, yet use what feels right to you. Research ‘flea eradication’ and you will get a multitude of suggestions, but not everything is going to work for you.

 

Fourth treatment – stop trying to treat things that are not there.  Some products boasted that they killed certain other bugs – guess what, we don’t have them in this area.  Applying for jobs you do not want is a double whammy.  It feels twice as bad to get rejected for something you didn’t even want in the first place!

 

Fifth treatment – give yourself a flea bath, i.e., take time to relax and keep things in perspective.  Hiring is not always a one day deal.  There is a lot of time and money invested in finding quality candidates and it is during this process that time stands still.  Remember to relax, treat yourself and keep killing any stray fleas/doubts as soon as they pop up.

 

These little suckers do not start in a hoard, they build up to infestation just as doubt does.  Recognize it, treat it step by step and soon your confidence will be back and the right offer will be presented to you.

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As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – CareerPolish.com – to find out more about how we can help you.

★ In order to be kept up to date on all my articles ★
please visit LisaKMcDonald.com
 Click the “Yes Please!” button on the right side.