The One Question Almost Everyone Asks & Hardly Anyone Answers

Interview - how do they know you are still interested

Building a network, expanding a business, searching for a job or just being neighborly, what is one of the first questions we are asked or ask others?

What do you do?

It seems simple enough and I bet a lot of people would say that they do answer that question. What is your normal response? I’ll bet dollars to donuts it starts with “I’m a …..”

If that is your answer, you are not answering the question. Oh no you are not.

The question is what do you DO, not what is your TITLE.

Titles are boring, snippet summaries. They do not really tell what you do – except in the case of a pediatric neurosurgeon. In that case, yes, it does sum it up nicely.

But for the rest of us not saving the lives of tiny humans, our title does not – or more accurately – should not define us.

What we do is bring value to others in a unique way. It is part of what we are as a person. A title does not reflect a person. It reflects a job.  Many people can have the same title yet be on opposite ends of the spectrum in terms of value, style and ability.

Take me for example. To say I am a resume writer is partially accurate. I do write resumes. I also write LinkedIn profiles. So should I say I am a resume and LinkedIn profile writer? Nope, still just the tip of the iceberg. I also coach and train on networking, leadership, communication, interviewing, negotiation, branding….and let’s not overlook that I do not just work with those who are unemployed. I work with leaders going to the next level, those who want to improve their effectiveness where they are, athletes, coaches, trainers, motivators, entrepreneurs, heads of corporations and more. I build confidence, bring out their inner rock star, support, give a little kick in the toushy when needed, challenge, celebrate… Saying I am a resume writer does not encompass all of that.

Oh, and let’s not forget – there are many others that are resume writers, coaches etc. What makes me different? Well, my work is comprehensive not volume based. I get to know my clients. I don’t rely solely on questionnaires. I really give a damn about my clients and their success. Our work is interactive, they have skin in the game. I am tenacious in getting them to where they want to be. I love what I do and bring fun into the equation. I have real conversations, ask tough questions, support them through the process and the best feeling in the world for me is when someone reads what we have put together and they say, “Holy crap – I’m awesome!”

Replying with “I’m a resume writer” really falls short of all that now doesn’t it?

So what is it that you do? How do you do it better than anyone else? And yes, you do what you do better than anyone else. How? By the way you do the thing you do, maybe by your approach or mindset. Whatever it is that makes you awesome, own it by giving yourself permission to say so. Once you figure that out, NOW you can get down to really answering the question.

So tell me, what do you do?




A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principal of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★



Why Your Employees Are Calling Me To Help Them Leave You

desparate phone call

If you are any way responsible for employees at your organization, I have a truth you may not want to hear: either you take care of your employees now or I’ll be taking care of them soon.

I am a Professional Resume Writer and Career Coach, I help people find the jobs they want rather than the ones they have. Your employees may be talking to me now and you do not know it; you probably will not know until it is too late.

According to Gallup Workforce Panel study 51% of employees were considering a new job, 2015.

There are severe consequences to losing an employee including major costs. According to a, employee departures total costs can reach as high as 90% – 200% of their annual salary. This includes time, money and resources. A departure can also significantly impact engagement within remaining employees.

They are not all leaving for promotions; many are leaving for a lateral move.

It is not just about money. It is about personal satisfaction.

You could be losing your staff and it can be avoided.  Employees leave for a variety of reasons; however, they can generally be categorized within five areas, which may overlap:


According to the Gallup study, 58-60% of individuals said the new job allowed them to do what they do best, as opposed to 41-49% that left due to a significantly increasing their income.

This is a sentiment that is becoming more and more common. A client perfectly illustrated this point by saying, “I can go anywhere and make good money. Where I am, I am bored. I need to be challenged. I can do what I do where I am with my eyes closed. I hate it.”

Broken promises

This can come in many different forms:

A promise of advancement or pay increase after a probationary or specific time period.

A misalignment of what they were told they were going to do and what is being asked of them.

The company culture is not at all what was represented in the interview.


Employees know they bring value to the table; it is nice to be recognized for it. They do not want to feel like a nameless face. One of the worst feelings for an employee is to know that their leadership not only does not know anything about them, they do not care.

An employee may go the extra mile to make something happen for a client and never hear a word from their leadership.  It is worse to hear that that is their job, they should go the extra mile.

They have strengths and ambitions that they have tried to discuss with their leadership only to be responded to with brush off comments.  Now is not the time, we really can’t spare you right now or I don’t know why you would want to do that, it’s not your job.

Pay that does not meet industry or market standards is another form of lack of appreciation.  Income is a motivator, it may not be every employee’s primary motivator; however, it is a significant factor.


Leadership diminishes the value of their employees when an employee volunteers or requests to take on additional responsibilities or learn new tasks and is met with, “I know you could do more, but we really need you to just do what you are doing right now.”

Another form of under-utilization is not listening to employees.  They know.  They know about the clients, failings in the processes or opportunities to improve service or products.  By failing to ask and worse – listen – to employees leadership is under-utilizing its most valuable asset.


The gamut of bad environments include being unclear of what is expected of them (and worse, getting bad reviews because of it), favoritism, bullying, strong-arming them to stay, increased responsibility without increased pay and sabotage.

What You Can Do Now

  • Talk to them – make it a two way conversation. Do not assume that everyone is just fine because they do not complain. Not complaining does not mean they are happy.
  • Make sure their compensation is right. Throwing money at them when they are on the way out is not the time.
  • Find out what excites or motivates them: opportunity, income, growth, personal fulfillment, empowerment or stability.
  • Find out what frustrates them and what can be changed. Have an honest conversation about this.
  • Discover their strengths, find out their ambitions and help them align the two areas.
  • Help them grow: develop a plan that meets their personal learning style and strengths – one size does not fit all.
  • Treat them as a treasured, valuable employee that you are grooming to leave for a higher position. They may get recruited for another position, but if they feel valued where they are and the rest of their needs are met, they will stay with you, because you value them and allow them to grow.
  • Have continual conversations, set benchmarks, establish deadlines, follow up and ask them for their feedback.

There is a theory that for a successful long term personal relationship, you should treat your partner the way you did when you were dating; the same could be applied to your employee work relationship. You should view them as a valuable investment worthy of your time, attention and mentorship.

We have all heard the saying, “Nobody is irreplaceable”, that holds true for employers, as well. If a company does not create an environment that fulfills them, they will replace that company.



As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am a Brand Strategist, Professional Resume Writer and Career Coach. I work with individual clients, sales teams, leadership and companies to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, networking, communication, relationship management, presence and influence.

In other words: I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about Career Polish and we can help you.

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