Don’t Fudge Your Resume, It’s Not The Movies

I’m not a car gal. Although I live with someone who is a fanatic. His dream car is a ’66 427 Ford Shelby Cobra and even had a poster of Ken Niles on his wall as a kid.

Needless to say, we saw Ford v Ferrari this past weekend. It was wonderful, I highly recommend it.

There were a couple of points he could call out that weren’t accurate. (No spoilers here) This led us to wonder, how much more was fudged or made up.

I assume there was liberty taken to make it a ‘better’ story, more compelling. I don’t know that it was needed, it was a very engrossing, entertaining story.

But that’s Hollywood, they can get away with it.

But you can’t.

Not on your resume. Not in your interviews. Not in representing yourself (your personal brand).

But I see it all too often. It’s explained with one of two excuses:

1. The ATS system is hard (I can’t get past the computer!)

It’s a screening tool, of course it’s hard. It kicks out nearly 75% of all candidates. If it were easy, what would be the point in having it? Would you want to be the person who has to sort through 300+ resumes for one job? And half of those are nowhere near qualified?

2. You have the capability (I can do it if someone would just give me the chance!)

I’m not saying that you cannot. What I am saying is just because you have the potential isn’t a valid reason to represent that you have done it. No.

 

Years ago, I interviewed a young lady for the position of a broker’s assistant. On her resume, she noted that she was proficient in Excel. When I asked her about it, she stammered then admitted, “I haven’t really used it, but I know what it is.”

Strike one.

A few moments later she stated she “isn’t very good in math.”

Forget the strikes, you’re done. When you have to put stock trades in, math is important. I need you to be good at it.

 

Here is how you can address these lacks in an honest manner:

1. If you have not done a task, take a step back and look to see what skills, tools or knowledge needed to complete the task. Give an example of using these that demonstrates value in doing so.

2. Let’s say you’re required to know ABC system but don’t know it. But you learn systems fast. State this fact with an example that demonstrates how you learned another system and put it to good use.

Notice what both of these options have in common – you have to prove it, not say it. Demonstrate value.

Bottom line, don’t fudge, fluff or smidge. It’s not worth it. You ruin  your credibility.

Ford didn’t believe Shelby just because he said so, he had to prove himself.

And prove himself he did.

 

**Photos by Merrick Morton/20th Century Fox and Bernard Cahier/Getty Images.**

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

 

4 Step Plan for an Awesome Resume

My dad was a mechanic. My grandfather was an electrician. My uncle led a construction crew. My DNA is programmed to build things.

It’s how I look at resumes. Building a brand.

With any good build, you need a plan. Sequential steps with each action building on the last.

For a quick read and a plan of action to help you with your resume, here is my simplified plan of four steps to build your brand for an awesome resume.

Pre-work

Before we build there is one critical step – you have to know your goal. What job are you targeting? You may be interested in several avenues, but your foundation is for one.

Step 1. Position Purpose

What is the bottom-line purpose of the position? Narrow down the entire scope to one statement. Keep reducing it until you get to the bottom-line impact value. For example: maintain revenue streams and retain clients. Or: protect a book of business from risk.

Boil it down. There may be more than one purpose. This is barebones. It doesn’t have to be pretty. It will generally fall into something to do with time or money in one form or another.

Step 2. Core Drivers

Again, we are focusing on broad strokes. There are normally three to five activities that you must do to achieve the position’s purpose. List these things. What are those things? Perhaps one is to oversee system and quality assurance processes (CTO) or maintain records of financial transactions (Bookkeeper).

Step 3. Primary Actions

Now let’s start digging in. Under each of the core drivers, what does that entail? How do you do those things? Who do you work with, how, what do you do and how does something benefit from your involvement?

Step 4. Differentials

Here is the icing on the cake, putting you in your brand. How do you do the things in your chart that is different or better than anyone else? What makes you stand out among your competition? What skills or strengths do you use in completing the primary actions?

This is the blueprint to create an authentic brand that distinguishes you, supported by demonstrated value and speaks to the needs and critical points of the desired position.

When you cover all of those bases, you’ll be the top candidate for the job.

 

⇒⇒⇒ Want a kickstart – click Awesome Chart! to download our free blueprint chart to help you get started charting the most important elements for your resume and brand. ⇐⇐⇐

Need a little more kick and some coaching to get you clear and on your way? Click here to set up a free consultation to see how we can get you momentum in the right direction.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

 

 

 

You Get The Most out of Your Resume – and Vacuum Cleaner – When You Turn on the Power

 

Someone asked me the other day,

“Why do I have to detail what I’ve done in my resume? If they list a task as a requirement and I list it as a duty on my resume, won’t they assume that I meet that qualification? Isn’t that good enough?”

I don’t know when they reincarnated as my son when he was a teenager.

Let me respond to those questions in reverse order:

The answer is no.

The answer is no.

Oh, for goodness sake son, stop being lazy.

My son is in his mid-twenties now. I’m not sure how he survived his teenage years, but here we are. The thing about my son at that age was he was (and is) incredibly smart. Like scary smart.

He was also crafty. If there was a way to not do something, even if it were ten times more work to do what was asked, he would find a way. He always had an argument on why the lazy or lesser way was “acceptable”.

He was tasked with cleaning his room. Not a lot to ask. Yet it was a constant nightmare. Let’s use this example – specifically vacuuming his room – to relate back to the question at hand. (I don’t know why he had the biggest aversion to vacuuming, who doesn’t love those nice clean lines in carpet??)

Why can’t I do the bare minimum – list the job description as my bullet points. Because it is like vacuuming without plugging the thing in or turning it on. You’re barely going through the motions but it’s not saying (or doing) anything.

Won’t they assume I’m qualified? Just because my son said he vacuumed, I never assumed he turned it on. He may have drug it around his room to get fake lines. My brother taught me to spell assume with, “Never assume, it makes an ass out of you and me”. Assuming is bad.

Here’s the other thing – you have competition. Let’s say you are going to apply for a job. The prospective employer has listed the duties for this job and one is to vacuum.

In your resume you list that you vacuum, or have vacuumed before.

They don’t know how you vacuum or if you’re one of those that run a vacuum cleaner without turning it on to get the fake lines. You’re leaving that assumption up to them.

Now let’s say your competition lists that they:
– Turn on the machine when they vacuum
– Vacuum the entire area
– Use the brush attachment and clean the baseboards
AND THEN put on the skinny attachment and suck up all the cobwebs in the corners, windows, closets etc.

Which one do you think the employer is going to want to talk to?

To get the job you want you need to do two things (beyond qualify for the basics of the job):

1. Distinguish yourself (what are your differentials?).

2. Prove your value to them (the ROI in hiring you).

Know your worth to outshine your competition, get the interview and negotiate stronger.

If you’re going to go to all the trouble of pulling out the vacuum cleaner and drag it around the room, why not turn the darn thing on and do it right? It will give you much better results.

As to the conclusion of vacuuming saga of my teenage son – when he moved out I ripped up all his carpet and threw it in the dumpster. Then installed hardwood floors.

Who, besides me, loved Michael Keaton as Mr. Mom?? He’s still dreamy!!

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

Having trouble trying to describe your vacuuming prowess? Let’s have a conversation. Click here Let’s talk! to set up a time for us to talk about how we can power up your Resume, LinkedIn or job search.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

Your resume is a persuasive conversation – why aren’t you doing the talking?

I heard Tony Robbins say, and I’m going to paraphrase, that it is vital to know your desired outcome before you have a conversation. That way you can guide it to what you want and maximize your time. A few intents can be to inform, convey, or persuade.

Sounds like a resume to me.

Inform the reader of your qualifications, convey your value and persuade them to set up an interview.

Your resume is that initial conversation. Unfortunately, I see too many people figuratively standing in front of your target (your resume) but not doing any talking.

Let’s discover the three biggest challenges that hold most people back and get rid of that block right here and now.

Challenge 1 – Too much information

Do you know if you search for “how to write a resume” on Google, you will get 381,000,000 results in .55 seconds? I did it. Here’s my screenshot:

google search write a resume - lisa k mcdonald

That’s way too much information to read. Beyond that, I’ll bet you dollars to donuts that it is mostly contradictive. One article says to do this, another says oh no, do the opposite. It’s just too much. And no, the irony of me saying that in an article about writing your resume is not lost on me.

Step away from the research.

Challenge 2 – Talk yourself out of it

I call this the lack of permission. Let me explain.

You see, you know what you need to write.

Yes, you do.

No really, I’ll prove it to you. Answer the following questions out loud:
• What will you be doing?
• How will it impact a business, team, client base?
• What are the skills necessary to do this job?
• Can you do or have you done these things for a positive outcome?
• Prove it.

That right there – the prove it, that is important. If you were to prove it to me, you would be telling me a story demonstrating your skills, experience and results.

Don’t you think that would persuade or convince a reader that you have the necessary skills? Possibly persuading them to have another conversation?

Here is where the permission comes into play. Generally, people are afraid to write down the conversation we just had above. They say things like:
• It doesn’t sound right for a resume.
• It sounds too informal.
• They don’t know ‘resume’ words
• It’s not what they are used to.

They talk themselves out of using the good stuff because it feels different.

Let me help you with this.

It is different. And by the way, normal person, you don’t write resumes every day. How do you know what it should sound like, feel like or look like? You don’t. (I say normal person because, well, have you ever met a group of people like me? We’re definately unique in that we really like writing resumes! We know that isn’t normal, but we love it anyway!)

Oh wait, all your research tells you…. Yes, I know. But get out of your head for a minute. Remember, step away from the research. Engage more than that one section of your brain.

Tell me if you have ever thought or muttered this phrase (or something similar), “if I can just get in front of someone, I have no problem talking about/selling myself”.

If so, then you are only giving yourself permission to have that conversation during an interview, not the resume. But guess what, if they don’t know it in the resume, why would they want to set up an interview?

I am officially eliminating that excuse. I hereby give you permission as a Certified Professional Resume Writer, Certified Social Brand Analyst and Certified Career Coach.

Don’t wait for the interview. Prime the pump, get them excited – tell them what you want them to know!

Just do it!

You need to set that stage – tell them how you are the answer to their problem. Set the foundation in their mind of you, your value, your brand, your voice. Don’t waste this opportunity to tell them what they need to hear because you’re afraid of telling them what you want them to know.

Challenge 3 – They may not like it

You’re right. Some people are not going to like what you put together. I’ve been doing this for over a decade and I still can’t please every reviewer, recruiter, HR person or Great Aunt Gertrude every single time.

Some people like one page, others like three, some hate Times New Roman, others scoff at Calibri, some like visuals, others think they are distracting, there is too much information, not there isn’t enough, it should be pink, it should be red, no it should be a freankin’ rainbow…sorry, I digressed into Alex’s speech on Greys’ in planning the prom.

The point is, no, not everyone is going to like it. The point of that is good. You want it to appeal to the people and company cultures that are most like you or that are best in supporting your growth and value. Not every company is a good fit for you.

Let your value and brand shine through in your resume to do some pre-screening of companies that either don’t deserve you or are a bad fit for you.

You have permission, you know what you want to tell them – now go have some fun with it!

What challenges do you face in trying to put together your resume or LinkedIn profile? 

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck and gain momentum in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you moving forward.

How To Get Rid Of The Snooze In Your Resume

Snooze Resume

Manage. Responsible. Oversee. Blah, blah, blah.

These are words we often see in resumes but they are words that I call snooze words.  Really, how excited do you get when you read:

  • Manage a team of five.
  • Responsible for Midwest Territory.
  • Oversee client accounts.

I would venture to say not very excited. The words are boring and the sentences tell you nothing – nothing – about the individual or their value.

Snoozefest.

Not only do you want your resume read, you want it to mean something to the reader. The above bullets are void of meaning. They are job descriptions, i.e. what you were hired to do.

The problem with that is this: just because you were hired to do that, doesn’t mean you did it well.

The first part of waking up that resume is to dig a little deeper. What exactly does each one of those statements mean and what does it mean to the reader?

You are writing for the reader. Your main job is to answer their number one question: what can you do for me?

Let’s start with where we are – a boring, non-value statement. Ask yourself these questions:

  • Who do I work with when I do this task?
  • How do I work with them?
  • What do I do?
  • How does someone/thing benefit from my involvement?

Time to dig. What exactly does it mean to be “responsible” for a territory?

The Who: If you oversee a territory – who do you interact with? Do you have anyone that reports to you? Is there a budget? Or are you an individual sales – if so, who are your clients, partners or stakeholders?

The How: If you manage a team, how do you help them do their job better? If you are a solo sales, how do you build and maintain your client relationships? Do you have a hand in the budget?

The What: When you work with a team, what do you do to inspire them, eliminate problems for them, or improve their performance?  For solo sales, what makes you better at what you do – what do you do differently than anyone else? What strategies or tactics have you employed that have benefited your clients, you or the company? If you work with the budget, how do you keep it in line or how do you save the company money?

The Value: Does the company benefit from the above by having an increase in client accounts or revenue? Did you save the company money? Does your team benefit from your coaching by posting better numbers? Does the company clients benefit because they get better service?

Dig, dig, dig. Keep asking questions about what is involved. Remember, everything you do has value to it or you would not be paid to do it. Write all these things in a conversational tone – do not try to write ‘resume’ at this point.

Now you might come up with something like this (for solo sales):

“I work with clients to help them understand the tax change. In the territory, the state changed its taxing structure from a flat rate to a weight based. This was a huge problem for our clients. I figured out how to work within the system in terms of ordering and inventory so that the new change wouldn’t impact them and it ended up saving them millions of dollars in both taxes and inventory – win-win!”

That is quite a bit for a bullet point, but that is okay, it is a great start! Now let’s get down to the fun stuff – trimming it down and making it meaningful.

Take the most important elements of your first paragraph: work with clients on strategy, tax changes, saving millions in inventory and taxes.   This, my friends, is the basis of your bullet. We could say something like:

  • After tax changes, worked with clients on strategies that saved millions in inventory and taxes.

We could. But it is a bit boring, don’t you think? What is the most important part of this sentiment? That you saved clients millions in inventory and taxes. Then we should follow with the how. Grab your reader’s attention immediately with a benefit.

Saved clients millions in inventory and taxes  – that is our beginning.  Now the how: coming up with a strategy to counter the tax changes.

Ok, that might work, but I think we could punch it up a bit more…..

  • Saved clients millions in inventory and taxes by creating and implementing a strategy that countered recent tax changes.

Still a little boring. Also, we have an assumption in there. If it saved them millions, it is assumed it was implemented.  How about….

  • Saved clients millions in inventory and taxes with a strategy that countered recent tax changes.

Not bad. Not great, but not bad.  You know, we have some space here to talk about how that change was going to hurt them.

  • Saved clients millions in inventory and taxes with a strategy that countered recent tax changes from flat-rate to weight based.

Hmmm.  It needs some punch and then I think we will have it.

  • Saved clients millions in inventory/taxes with strategy that thwarted crippling product tax change from flat-rate to weight-based.

Ahhh yes, that’s it.

The punch comes in the thwarting and crippling.

Here is the final step to get to the impact with punch – your friend and mine the thesaurus.  I have at least three thesaurus references that I use. I like to play them off each other so they don’t start slacking.

My favorite is: http://www.synonym.com/synonyms.  Simply type in a word and search.  It provides definitions, synonyms, and antonyms.  For any synonym in a blue box, just click on that word and it will repeat the process for it. Love it.

Synonym

 

 

Next is good ol’ Merriam-Webster: https://www.merriam-webster.com/thesaurus. It comes with a definition, synonyms and related words. Also, a fun little word of the day – bonus!

Merriam Webster

 

 

Lastly, there is a visual tool, Graph Words: http://graphwords.com/.  It spiders out similar words that you can click on to get a whole new visual.

 

Graph Words

 

These are a few great sites – if you know of or use something different – I would love to hear about it!

When you are finding new words, make sure to use words that resonate with you.  By all means, if you are a more behind the scenes person, do not use a strong word like ‘revolutionary’ if it makes you feel uncomfortable. Find the right fit in describing your value with your voice. That is the winning combination! That is how you delineate your personal brand – your differentials.

All of these sites are free to use and can help put a little punch in your words for a more powerful resume.  Or, as provided my friend the thesaurus, have a resume that is more potent, effectual, compelling, coercive, mighty…..

 

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

 

I do what I love: help professionals break out of a suffocating job existence and into a career that renews their brilliance.

I am triple certified as a Professional Resume Writer, Social Brand Analyst and Career Coach. My clients learn to identify, strengthen and effectively communicate their brand and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

 

 

 

CIA Strategy Makes Your Resume Irresistible

CIA Resume Writing

Years ago TheLadders did a study and found that recruiters spend an average of six seconds reviewing a resume. Keep in mind that recruiters are this laser-focused because they do this regularly.

For other audiences, including HR and decision makers, they may give you a bit more time, let’s say maybe 10 seconds.

That is not a lot of time to grab attention and get your message across.

Why do they spend so little time on this initial glance? Because they know what they are looking for and they don’t want to waste time. From their first glance to a more in-depth review, there are two questions they are constantly asking:

What can you do for me?
Why do I want to talk to you versus anyone else?

Your audience is very stealth in reviewing/reading your resume and in order to get – and keep – their attention while answering their two burning questions, you have to be stealth, too.

Like the CIA.

Direct quote from http://www.cia.gov: “CIA’s primary mission is to collect, analyze, evaluate, and disseminate foreign intelligence to assist White House the President and senior US government policymakers in making decisions relating to national security.”

What is that person doing when reading your resume? They are collecting, analyzing, evaluating and disseminating intelligence – to do what – help the decision maker (or themselves) make a decision relating to hiring.

Once they analyze, evaluate, etc., they then provide reports or briefings. In our situation, they would make a recommendation. How do we provide a roadmap that makes it easy for them to recommend you as the best candidate?

Think CIA. No, not Central Intelligence Agency, our CIA stands for: Critical, Important and Assumed.

Once you have your baseline resume put together, now is the time to get strategic and use the CIA method.

Critical – what is most important to the company, position, and team etc.? These are keepers.
Important – what are your differentials and aspects that are important for the position? These are keepers.
Assumed – what are the elements, tasks, skills, duties, attributes that are going to be expected or are common? These are strike items.

We need to do this on every level within your resume. Let’s take a Bookkeeper for example. Their role, in general, is to create financial transactions and reports. Keyword phrases include issue invoices to customers and suppliers; cash receipts; tag and monitor fixed assets; monitor debt levels; reconcile accounts to ensure their accuracy, etc.

These are all expected and routine – i.e. assumed. We could waste valuable white space by listing them out as bullets (and sound like a job description) as such:

  • Tag and monitor fixed assets.
  • Pay supplier invoices in a timely manner.
  • Conduct periodic reconciliations of all accounts to ensure their accuracy.
  • Monitor debt levels and compliance with debt covenants.
  • Issue invoices to customers.
  • Issue invoices to suppliers.

Boring! Plus, that is a lot to read to just to cover the assumed. However, we do want to include these keywords for the ATS systems.

The solution: ruthless editing, as my mentor Deb Dib would say. Cut, cut, cut. So let’s redo this so it is human and ATS scan friendly:

Bookkeeper, Company Name, Time Period – Time Period
Brief description

Customer/Supplier Invoicing | Account Reconciliation | Fixed Assets | Debt Monitoring | Cash Receipts

• Now create bullets that demonstrate your value: what was the benefit to whom by doing what.

 
We can go even deeper within statements to clarify and condense.

If you had the following sentences:

Blah, blah, blah doing XYZ for A, B, C, and exceeding customer expectations. Delivers exceptional client experiences. Blah, blah, blah….

Let’s take a look at that. We can get rid of the “exceeding customer expectations” at the end of the first sentence because it is assumed that you exceed their expectations if you deliver an exceptional client experience.

See how this works?

It takes a lot more time and strategy to think CIA yet the results are well worth it. You will transform that blah, blah, blah resume into a branding piece with condense, impactful staements with plenty of white space, which makes it easier to scan, read and identify you as the prefered candidate.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position, and place that renews their brilliance.

As the Founder and Principal of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer, and Career Coach. I work with individual clients, companies, leadership, and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence, and influence.

Click here – CareerPolish.com – to find out more about how we can help you.
★ To get all my latest articles, click the “Yes Please!” button on the right ★

In Exercise and Resumes, You Have to Work Harder To Get Results

how i look when i run

I’m just going to warn you now, there is a bit of TMI in this article. As a professional storyteller, I find a touch of personal or a unique story makes content – and the point I am trying to get across – more relatable.  I apologize if this is more than you wanted to know, but I promise there is a point and a purpose.

Twenty years ago it was perfectly acceptable in your resume to simply list job duties. It was certainly easier. Just copy a job description and plop it right there in the experience section. It was ‘good enough’ to give the reader an idea of the job.

Yeah, well, twenty years ago I didn’t have to work so damn hard to not look like a marshmallow with toothpicks sticking out.

Here’s the problem, I have a tiny frame that is out of proportion. I have the same length of legs as my sister, who was about three inches taller than me. Somehow the DNA scrunched up my middle section. Translation – any time I put any weight on it goes straight to my gut and I look like a marshmallow.

Twenty years ago I could easily get rid of the marshmallow by cutting out the carbs for about a week and adding a bit of running on the treadmill to my walks and I hate running.   All while still pretty much eating anything I wanted. So not healthy.

Not anymore. This isn’t an age thing, although I am closing in on 50. This is a pre-menopause thing. (and….there is the TMI). Interesting fact – during pre-menopause it is notoriously common for women to put on weight and it goes straight to their midsection. Seriously, Mother Nature, that is like a double whammy to me! Good night, haven’t I suffered enough with hot flashes? Apparently not.

Lucky for me, I live with a workout nut. Chief works out two hours a day, six days a week. I now go to the gym every morning at the ungodly hour of 5 am and spend about an hour on the treadmill. I am using HIT to incorporate running. The good news – my legs are amazingly strong and look as good as they did twenty years ago. The bad news, it wasn’t enough. I was less of a marshmallow but still a marshmallow. So with a redesign of my eating habits and cutting out added sugar, I am slowly whittling away the marshmallow and getting healthier.  But I really miss my full-on sweet tea!

It is taking too long and is a heck of a lot more work than it was twenty years ago, but I will get my results.

Now, how the heck does that relate to resumes? Your resume is out of shape. Those job descriptions plopped in there – they just don’t cut it anymore.

Here’s the problem, they tell the reader what you were hired to do, no one cares what you were hired to do. They care about what you did.

What value did or do you bring to an organization? Anyone can claim that they are great at a certain skill, but can you prove it? You have to prove it. People reading your resume are only going to believe about half of what you say, so you darn well better prove it.

Lucky for you, I’m going to give you a workout regime that can turn that marshmallow into a four pack (I don’t have enough midsection for a six-pack, so we are going for a four pack).

Step one – warm-up: Determine what is important to the reader. What are their challenges or goals?

 

Step two – hours on the resume treadmill: For each bullet, break it down to who you worked with, how you worked with them, what you did and how they benefited.  Now, you will have stories to tell.

 

Step threeweightlifting: Determine your differentials. What makes you good at what you do? Is it your education, approach, skill set – what makes you better than anyone else in doing what you do? What makes you valuable to an employer?

 

Step four – cool down: Intersect the answers from step one with the answers to step three and support with the answers in step two.  That is your sweet spot.

 

Step five – cut the carbs and sugars: Cut, cut, cut your answers. This is what my mentor calls ruthless editing. Anything that is expected, implied or unnecessary – get rid of it. For example “Successfully launched program that generated 25% increase in ….” Get rid of ‘successfully’. It is implied that it is successful by achieving the results.

 

Step six – add the healthy stuff to your diet: Analyze job postings and descriptions to find keywords. Incorporate those into your resume. Mix it up by using the exact words and using them in context with synonyms. ATS systems either read by content (words specifically) or context (meaning). This means that if a keyword is project management, you can use those specific words for content and use ‘oversaw project….” and the context will understand that it is the same as the keywords even if not exact because oversaw is a synonym of managed. (ATS systems are the computer software that companies use to screen resumes).

 

Step seven – power up the impact: Front load your bullets to put the most important piece of information first. If you saved 30% in costs by redesigning a process, which is most important for the reader or in demonstrating your differential? Is it the cost reduction or the process improvement? Whichever is most important put it first.

 

With the work of following these seven steps and your new resume will put your old one to shame and get the healthy results you are looking for in your job search.

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

 

A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principal of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

 

You Didn’t Come Off an Assembly Line, Your Resume Shouldn’t Look or Sound Like You Did

hamburger assembly

 

The two hardest parts of writing your resume (or any branding piece) is making it sound like you and describing what you do.

When wanting to convey what you do, the default in describing what you do is to rely on your job description.  After all, it describes your job, right? Eh. Maybe.  One problem with using a job description is that it only tells what you were hired to do, not what you did.

The other problem with using a job description is it does not reflect you.  There may be many, many other people that can use the same job description so there is no differential.

Think about McDonald’s.

McDonald’s is known as being a beast of systems.  There is a system in place for everything they do.  Visit a McDonald’s in Indiana and you will be greeted with the same environment and food as a McDonald’s in Tennessee.

In theory, yes.

But have you ever been to a good McDonald’s and a bad McDonald’s? There are two McDonald’s near me that exist within 10 miles of each other but could not be more worlds apart.

The closest McDonald’s is what I call Bad McDonald’s. It literally would take me less than two minutes to run up there and get a half cut sweet tea (a weakness of mine). Yet I will gladly drive 15 minutes further to go to the good McDonald’s.

Why?  The drink is the same from the same company – what makes good McDonald’s worth the extra drive?

The way they do the things they do.

Bad McDonald’s

Bad McDonald’s is dirty. I have seen in the last 12 months only one employee cleaning and that is the young man who is assigned to the outside of the restaurant.  He’s a worker. There is often trash on the floor throughout the inside and on the drink station.  The crew is on a continual rotation of new people whom I have yet to seen smile. I have never seen them trained, but often barked at for not moving fast enough. It is hard to move fast when you don’t know where you are supposed to go or how to operate the register.

It has a vibe of depression.  Orders are often returned for being wrong, young staff is yelled at, the inside is dirty and the management do not seem to care.  I once walked in and saw the manager eating a Pizza Hut pizza in the dining room. One of the newbies had a question so the manager walked behind the counter, looked at the register, shrugged her shoulders and said, “I donno” and went back out to the dining room – all while carrying a half-eaten slice of pizza in their hand!  I left.

Good McDonald’s

Good McDonald’s is spotless inside and out. There is always a worker floating in the dining area to great every person, pick up trash and check on patrons. When ordering you are greeted with an authentic friendly hello and how are you today. Orders are taken quickly. The entire crew works together, smoothly, never seeming to be unfazed no matter how busy it is. They are a well-oiled machine who seems to really enjoy working together and what they do.

Think about your job.  Other people may do the same job that you do, but which McDonald’s are you?

The differential is going to be how you describe what you do, using words that reflect who you are.

Think about the tasks at your position. How do you approach or complete them in a way that is different – dare I say better – than anyone else? What about how you work with other people? What makes life easier for others in working with you rather than someone else?

When you describe these things, use words that feel right to you.  If you are high energy and bring that to the workforce using your powers for good, use words like revamp, champion, launched – words that resonate with your energy level.

In a world of McDonald’s, find a way to differentiate yourself.  Demonstrating your value in your voice is going to be the determining factor for that employer to want to go the extra miles to make you a part of their winning crew.

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

 

A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

★ To get all my latest articles, click the “Yes Please!” button on the right ★

 

“For Your Career or to Find a Job You HAVE to …. “ Nope, No I Don’t

dont have to cant make me

Have you ever met a person that when they are told that they can’t do something, they dig in their heels to want to do it even more?

No?

Well, hello, my name is Lisa – nice to meet you.  Now you have.

You can thank my dad.  He taught me at a very, very young age there is nothing I cannot do and don’t let anyone tell me otherwise. That thought grew into a stubborn determination and, admittedly, times of “I’ll prove you wrong”.

It also morphed into a natural aversion to anything following the phrase “you HAVE to…”

The aversion turns to complete shut down when the have to is used as some sort of threat or fear tactic. I don’t do threats. I don’t work with people who try to scare me into hiring them.

Recently I was contacted by a marketing professional who was willing to help me with my marketing. (I chose the words in that previous sentence carefully with the right amount of sarcasm – willing, help, professional)

He did a preliminary scan of my online presence and during our conversation mentioned that he could not find me on Facebook.  This was followed, in a commanding, condescending tone, with “you have to be on Facebook or you just aren’t relevant.”

Nope.

No.

You see, here is the thing – I am on Facebook (and I am relevant, thank you very much). My company is also on Facebook. Those are two distinct profiles. My personal Facebook is just that – personal. It is not open for the world to view and I only connect with people I know and like. It is my Facebook page, I get to do that.

I have nothing against business owners who open their Facebook to the world or connect with all their clients, prospects and anyone else. More power to them.  If that works for them – awesome, because my online presence separation works for me.  I connect with my professional sphere through LinkedIn.

I do not make blanket recommendations for every client. Not every single client of mine needs to get off Facebook and conversely, not every single client of mine needs to be on LinkedIn.

I love LinkedIn yet I am realistic – it is not a platform that is best for everyone. An example would be some in the financial industry. Their company may have very restrictive parameters for their LinkedIn profile, if they are allowed to have one. It defeats the whole purpose of conveying yourself in an authentic manner when you have compliance dictating what you can say or giving you a script.

While you are in your job search or expansion, personally, I would be wary of anyone telling you that you have to do something or you just won’t succeed.

Let me take it a step further: if you are looking to move forward in your career or looking for the next right job, please allow me to offer a piece of advice.  Research, read and talk to as many people as you desire or can stand about the process; then dismiss everything that doesn’t work for you.

If you research resume writing you will find more articles and information than one person can possibly digest.  It can be overwhelming. It can also be confusing because often, the advice you find contradicts itself.  There are no hard fast rules to resume writing, so see if you can determine common themes of the advice given.  Then apply those for your situation.

If you come across anyone telling you that you have to do something that does not feel right to you, don’t do it. Do not let them threaten you and make you think or feel that you won’t get a job without their advice or help. Also, do not let them scare you into something that makes you uncomfortable. It is wrong, bad business practice and, personally, I think bullying.

My personal favorite way to handle that is when told I have to do something I reply with “No I don’t.”  If they insist on pushing it further and up the ante on the bullying, I respond with something to the effect of I’m a grown up, I don’t have to do anything and they aren’t my dad, they can’t make me.

Hey, if they are going to be childish in trying to threaten or bully me, then they deserve that. It normally does the trick on ending the conversation and any potential future conversations all in one shot.

☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚ ☛ ☚

I think we all have a career search horror story about being bullied. Mine was when I was in my early 20s I went to a placement firm and was told by the ‘gentleman’ I met with that I would never find a job without his help and my young son would starve. (He literally said that! Not cool to say to a single mother!) The cost of his services: over $5,000 (this was over 20 years ago) and the positions I was looking for were non-executive administrative.  Needless to say, I did not sign up!  But phooey on him, I got a job a couple weeks later at a higher level, great pay at an amazing company.

What was the dumbest/bully-ish/fear factor experience you had in your job search?

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

A little about me: I do what I love: help professionals break out of a suffocating job existence and into a career, position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right

 

Don’t You Dare Dumb Down Your Resume!

do not dummy down your resume

Question: “I am overqualified for all the jobs I am applying for and not getting any response – do I need to dummy down my resume to get a response?”

Answer: No.

How is that for a short article? The question was answered, yet it probably does not eliminate the frustration of the original question, so let’s expand a bit.

First, do not ever dummy yourself. Period. For any reason, job or person. It is disrespectful to yourself and that is not a state of mind that is healthy or to operate.

For your resume, it is not a matter or overqualified, underqualified or just right qualified.

There are plenty of candidates that know they are a perfect fit for a job and still do not hear anything back.

There is a bigger issue at hand: focus. Focus on them. Focus on what is important to them. Focus your resume to make that connection.

Most resumes are compiled with two flawed premise: tell the reader what you were hired to do and speak to all your experience.

What you were hired to do are your duties, which are too often used as bullet points. No one cares what you were hired to do. They care what you did.

Speaking to all of your experience is a convoluted road map. This is not about you, this is about them and what they need. Your job is to provide a succulent road map that shows you are the solution to their problems.

Focus

Back to being overqualified and how to focus your resume to a specific position. Let’s use the example of having run your own business and now going after a sales leadership position.

Remember – we are focusing on them. Forget about your history for a minute and analyze the opportunity. Do your due diligence here and identify key factors including:

  • Company size
  • Product
  • Industry
  • Needs
  • Metrics
  • How you be measured and on what
  • Responsibilities

What does this job really entail? Now, how does that match up with what you have done?

If you were running a company, you were doing sales. There is overlap there, find it and mine it.

Running a company and sales have four goals in common: revenue, growth, profit and market penetration/expansion.

When you were running a company, how did you measure success? Do they echo what is typically used in a sales leadership role: ratio of new business versus repeat business, turnover rates, lead response time or rate of contact?

Some typical goals or responsibilities assigned to a VP of Sales or Sales leader include:

  • Strategic planning for developing business, hitting company goals, building go-to-market strategies and corporate sales plans
  • Recruiting, hiring, training, development, aligning behavior to culture
  • managing team of X number of people
  • Growing a channel
  • Managing key client relationships
  • Working in a specific industry, specific products/services to small/medium/large companies or to individuals
  • Closing key opportunities
  • Utilizing CRM to manage team tasks, pipelines and closing data
  • Analyzing, reporting on markets, trends, competition and metrics
  • Budgets, compensation, incentive programs, training, process management / improvement, forecasting

 

The new job’s responsibilities and metrics are your roadmap – take that back to where you have been to build a road right to the opportunity.

Use the 80/20 rule. In your resume, focus 80% of what you put on what aligns with the position and the remaining 20% on the remainder of what you did.

If you ran a company it is not going to be expected that you only focused on sales, there were other important responsibilities that you fulfilled. That is your 20%.

And you don’t have to tell them everything.

If you had some really major accomplishments that you think would scare the crap out of them, you don’t have to put those down. The point of your resume is to tell them your story the way you want them to understand it.

 

Speak to what you want, what you know as it aligns with where you want to go and soon they are going to want to be talking to you!

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – CareerPolish.com – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right