They Don’t Like You and That is Okay

sticking tongue out

There are times that I talk to someone who is in the midst of job transition and they tell me, with a great deal of frustration, that they use their current resume to apply to everything and never hear back.

My initial response to that is “don’t do that.”

You see, when you apply to everything using one form, you match with nothing.  One size does not fit all.  It is important that you tweak your resume to match with what that employer wants.  Sometimes those tweaks are making sure you bring out more of one quality than another.

For example, if they want someone who has experience as a Zebra wrangler and a bit of Cobra coaching and your resume speaks equally to Zebra wrangling, Cobra coaching and Ant farming, well then a modification needs to take place.  Highlight more of the Zebra with second emphasis on Cobras.

But, they still might not call you.  Even if you match up on their ATS pretty well (the software that analyzes your resume against their opening), they still might not call you.

Why? They may not like you.

“Hey! That’s not fair, they don’t even know me, how can they not like me?!” you might say.

You are right, they do not know you because dollars to donuts you are not in your resume.  This is the voice part that is very important.

It is about fit.  It is about culture.  If you are doing any type of research on job transition you have surely run across articles that speak to the importance of company culture and finding individuals who fit in or can thrive within a company’s culture.

If you are a very outgoing person, full of energy, really bring the life to the relationships and help people and processes get better every day but your resume looks like it was shot down the side with a BB gun and would put you to sleep reading it  – then you are not in your resume.

If you are a behind the scenes kind of person who likes the analysis and roll up your sleeves kind of work to make a difference, putting a splashy resume full of high energy words is not you.  You are not in your resume.

When someone reads your resume – and yes, people do read them after the computer is done – they form an image of you based on the words you chose.  Much like forming a picture of a character of a book based on the words the author uses.  If that image matches with what they want, and what is in line with their company and culture, you will hear from them.

If not, then that phone just won’t ring.

What if you are in your resume, and you are matching the keywords and concepts for each job, and you are still not hearing back?  Well, sorry cupcake, they may not like you. And that is a good thing.

It is a fact that not everyone in the world is going to like you or me or anyone else for that matter.  You have heard the old phrase, ‘not everyone’s cup of tea’?  I was once told “sweetie, you are not a cup of tea, you are a shot of tequila”.  I am more than okay with that.

Not all clients are a great fit for me and I am not a great fit for all clients.  That is why I insist on a conversation before accepting any projects.  Rarely do I come across someone that it is not a good fit.  I put myself out there in my LinkedIn, website and articles who I am and I know that it resonates with the people I like to work with: amazing, fun, intelligent, compassionate professionals who blow me away with their talent, career and genuine personalities.

Back to you, in our prior two examples: the bubbly and the behind the scenes, if you are the bubbly and they want behind the scenes – or visa-versa – they probably won’t call.  That is a good thing.

Think about it, if you like doing your own thing – do you really want to work for a company who wants and expects you to be the bubbly?  No!  If you are bubbly are you really going to be happy relocated to a little cube somewhere in the back without any team interaction? No!

This is when it is time to look at what you are applying for and get a sense of them.  Just as they form an image or impression off of what you have presented, you need to do the same for the company and position.  Do your homework.  If it feels like a drag then do not apply.  Why set yourself up for rejection of something you really did not want in the first place?  Talk about adding salt to the wound!

Some job descriptions are horrendously written.  I mean, c’mon, could you be any more vague?  That is when you need to do some research on the company – if it is listed.  Dig deep, look at other similar openings (if the position is new to you) and get a sense of the job.

Here are three steps to help you hear from the right ones:

  1. Get a feel for the job and company. Really feel it out. Do not check off all the skills that meet what they list – read it.  Listen to it and listen to your gut.  Does it sound like a fit for you beyond the skill set?
  2. Now go back and highlight the keywords and phrases. Match those in your resume and cover letter.
  3. Read your resume again and make sure you are in there. Describe what you did by how you did it and start using words that really resonate with you.  Bubbly might use revitalized, revamped, revolutionized (quite the busy little bee, weren’t they?) and do your own thing might use words like structured, architected, executed.


Stop applying for things you do not want.  You are wasting your time and setting yourself up for rejection or worse, getting the job and hating it.  Be you. Do you. Bring it in your resume and allow that right company to see you and come get you!



A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right





How To Not Stink At Supporting Someone During Their Job Search

be supportive

One of the things I love the most about what I do is that I get to help people. Really help. Not the “hey, let me know if you need anything” then fall off the face of the earth help that unfortunately they get from a lot of people in their circle ‘help’.   Real help.

After working with people in transition for almost a decade, I hear many stories and a lot of frustration. I am taking it upon myself to be their voice today. I am speaking directly to you: their support system, their network, their friends, family and colleagues.

Here is what you need to know to truly provide support or assistance to them during their job search and things that we all wish you would stop doing.

First Things First

Before you even make a single comment – take a step back and remember this one thing: what they are going through is an end of a relationship. It was a commitment much like a serious relationship or marriage.  The relationship may have stunk, but it was still their relationship.

The ending may have been their idea or they may have been blindsided with divorce papers. The point is it is over and it hurts.  There are emotions tied here so let’s be sensitive about that. No downplaying it with things like, “you are better off without that dirt bag” or “you were too good for her”.  Nope.

Be compassionate and remember there are feelings here. That job may have treated them badly but it was their job and they were vested in some way, even if it was a paycheck. So being kicked to the curb or walking out on a bad thing is very taxing to the emotions, confidence and their spirit.

Be kind, not assumptive.

Start With This

Instead of asking what happened, asked instead “what can I do”. Asking what happened is almost akin to asking for gossip. It also rips open those emotional wounds – see section above for a refresher on the whole emotion thing.

When it comes down to it – does it really matter why? Nope. The point is the relationship is over. No one wants to go through their ordeal over and over again how they were left for a younger version of themselves. Give them a break. The gossipy part is not the important part. The important part is showing your support.

What can I do let’s them know that you are there to help I whatever way you can and you are looking at this as a way to participate in moving forward, not reminiscing about the past over a gallon of Ben and Jerrys….or wine. Whatever the preferred method.

Walk The Talk

If you are going to ask, then be sure to follow through when they ask you for something. If they say they really want to meet someone at a certain company and you know an individual that fits the bill, than make that introduction!

They do not need lip service. That will only pour salt in the emotional wounds. I would say see first section about the whole emotion thing, but it should be sunk in by now.

Find Their Comfort

When making an introduction, ask them how they want to be introduced – in other words – what they want the other person to know about them and how to handle the “available” situation.  Maybe they want to go in a new direction and they would prefer that you focus on those skill sets instead of what they were doing prior to the split.

Give Them A Reason

When introducing people, give them a reason to connect.  Simply sending an e-introduction with “Bill meet Susie, Susie, this is Bill” kills the connection before it even happens. Bill and Susie do not want to feel like sixth graders at their first boy-girl dance pushed together by their parents not knowing what to say to the other.

Give a little background with the info gleaned from the prior section. “Bill, I would like you to meet Susie – she is an absolute wiz at XYZ and someone I think you should definitely have in your network!  Susie, meet Bill, he is the go to person in COMPANY for ABC and has been a great resource for me.” That was totally off the cuff, but you get the drift.

Keep In Touch

It is not your job to follow up with them or harass them to make sure they connected with whom you introduced them to – if they are appreciative and professional, they will do so and let you know.  No, this part is about just dropping a line every now and then to let them know you are still there.

No one likes feeling like they have a mad dash of support than two weeks later it is crickets in their computer. Have a cup of coffee and talk about something else. How ‘bout them Cubs? I saw a great movie the other day, have you ever seen it?

Help them get their mind off the overwhelming task of job searching now and then – it helps, a LOT!

Don’t Squash Their Dreams

If your person says they want to take their career in a whole new direction, or even just veer it a bit, please do not respond with, “you can’t do that” or “why on earth would you want to do that?”. It is their dream, their journey so no negativity from the peanut gallery.

If you don’t get it, just respond with something non-committal like, “that’s nice.” If you want to get it, ask them how that came about, as in “wow, I never thought of that, tell me more”. If you are close with this person and want to help them achieve their dream, then really engage in conversation.

Just make sure when you engage in conversation it is not from a ‘can’t do’ or squashing standpoint, instead ask them to paint you a picture. What skills do they have that align with the dream. If you don’t’ know anything about this dream job, ask them to tell you about it and they maybe you can start seeing some transferable skills. Just come at them from a ‘let me help you build a road map’ stance instead of ‘that’s the dumbest thing I ever heard – you’re going to this as a rebound relationship’ stance.

Know When Enough Is Enough

Sometimes you help people and they become octopuses. One little suction cup gets stuck on you (not wanting to go to a networking event if you aren’t there) and pretty soon a whole tentacle is wrapped around (never wanting to attend any networking event without you, constantly asking for help but not following through on anything you give them.). Next thing you know, you have that big squishy octopus head sucked onto your face and you can’t breathe.

Distance yourself. It is okay to tell them that you have given everything you know to help and right now, just can’t think of anything else. If you are real tight with them and that kind of friend, it is okay to say, ‘look dude, I gave you 10 leads and you did not follow up on one of them. I can’t help you if you don’t want to do anything.’

Don’t let their fear, insecurity or lack of follow through ruin your relationship. You need to be healthy too. Put some distance in there if they are just not moving on. Suggest help. Let them know that you have exhausted all your brain power and maybe it is time they talk to a professional who can help – no, not a relationship guru, a business person.  You know, maybe someone like…..I don’t know, possibly me?

It doesn’t have to be me, there are so many amazing resume writers, brand strategists and career coaches out there that they should talk to a few to get a sense of who is right for them. Just as a side note – if your person is stuck in the angry phase (still blaming the ex or unwilling to move forward) please do not send them to me. I don’t like working with angry people.


It all comes down to this: heaven forbid you ever find yourself in that situation – how would you want someone to help you? How you answer is how you should proceed.  Remember, the Golden Rule has never tarnished.



A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

Click here – – to find out more about how we can help you.

To get all my latest articles, click the “Yes Please!” button on the right


Resumes – It Is Not Their Job To Care, It Is Your Job To Make Them Care

bored professionals

Once upon a time, it was standard format to have an opening statement on your resume stating what you want.  It went something like, “Amazing professional looking for the opportunity to grow and contribute to a progressive company….”

The problem with that today is twofold: The people reading your resume do not believe that nor do they care what you want.

It is not their job to care about what you want.  It is your job to make them care about what you offer. The focus of this article is that opening paragraph or lead of your resume.

Your resume is not really all about you – it is about what you can do for them.  Put yourself in their position: they have a boatload of yahoos applying for the position that you are perfect for – how are they going to find you?

You have to prove yourself.  You need to grab their attention by speaking their language and driving right to what is important to them and how you are the solution to their needs.

This opening paragraph needs to grab them and their interest to continue to read the rest of your resume.  To identify your value and peak enough interest for a conversation.

When I write resumes, this opening is the last thing I write.  I do a comprehensive analysis, review and composition of the work history to get a full understanding of my clients’ value.  I know in detail and have provided in demonstrative form their value.

Now I know what I am selling about them.  I know their value.  From that I can write to that in a condensed, attention getting manner.  It is the summary of the whole.

When writing your opening, analyze yourself and what it is about you that you are selling.

What do you bring to the table?  What are the most important qualities, skills, attributes that you bring that are of most value to them?  What sets you apart?

Often I see an opening stating that the individual has 15 years’ experience – is that the most important element?  It could be an important contributing factor, yet length of time in an organization or industry does not equate to quality or value.  What did you do in those 15 years, how is that a benefit?

That opening paragraph is your answer to their most important question: ‘What can you do for me?’

Do not let them assume.  It is not enough to say you are familiar with something, knowledge of it or have managed it.  You are assuming that they know that means you are good at this thing.  Telling the reader that you have managed a large group of people or locations does not mean you are good at it.  It means that was what your job was, not your value.

What was the value of you managing these people or locations?  How did you do it?  Who benefited and how – the individuals, teams, clients and company; was their improved performance, morale, communication, commitment, quality, service, revenues, opportunities – and what did that translate to?

Tell the reader not only what you do but why that is important.  You can manage a team but why is that important, what was the value?  Start with the meager ‘manage team of 50’ and integrate the value: aligned the company vision with short and long term goals engaging the team; reduced turnover, improved performance, realized year over year record setting profits, streamlined processes for reduced costs, increased efficiency and improved customer satisfaction.

Do not hold back here, you are selling yourself so go for it.  If you have that very common and huge stumbling block of that little voice in your head saying you are bragging, put the proof in the pudding.  Instead of saying “I’m great at this” and leaving it at that – which is a bragging type perspective; tell them what you do, how you do it and the value received.

When you simply describe what and how you do with the benefit included you are no longer bragging, you are explaining.  This is also demonstrating.  Therefore it sounds confident, not cocky, and you can relax because you are simply telling the story of what you do and how.  It helps shut that little voice in your head up. You are describing and demonstrating not bragging and stating.

You have the goods to go after this position, now it is your job to prove it to the reader.  Think about what is important to them, demonstrate it by describing what you do and the value it provides others and you are well on your way to that conversation about when can you start.


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about how we can help you.

★ In order to be kept up to date on all my articles – click the “Yes Please!” button ★

It Is Your Resume – So Why Are YOU Not In It?

why aren't you in your resume

You found the perfect job to apply to. You meet all requirements and can do the required duties in your sleep. This is a no brainer. You submit your resume and wait for that phone call.

Surely they will call you immediately upon reading your resume and offer you the job. It is all there in black and white – you are the perfect candidate.

But they do not call.

And don’t call me Shirley. Showing my age on this one, but darn it, that was a funny movie and I couldn’t help myself.

Why did they not call? Did some cataclysmic event happen that prevented your resume from being received? How could they not see you were the perfect candidate? What gives?

Perhaps they did not see the full you, the one that is a perfect fit for that position. How is that possible? Because you were left out of your resume.

Let’s try an experiment. Take out your resume and read it from a hiring manager’s perspective, not as the author.

Read the entire thing, top to bottom, read every word. Now, describe the person that you just read about.

Can you?

Or can you just give a list of duties that the person on that paper was hired to do?

That is how the most important element of your resume may be missing – you.

There are two important elements in putting you back in your resume: your value and your voice.


If your resume is structured in a manner that simply gives job descriptions of your current and former position you are not representing yourself. You are giving a dissertation on the jobs accepted by that candidate in your hands.

Detailing job duties is not conveying competence or value. It is simply telling the reader what you were hired to do. No one cares what you were hired to do; they care what you did.

Why is it important that you performed those duties?
How did you perform them better than anyone else in that position?
What value did you add to your team, company, clients or stakeholders?

When you describe how you did what you did and how others benefited you are demonstrating value rather than stating duties. Employers are looking for value, not bodies.


Who are you?

The next step is putting a “face” to the person. Think of it this way, when you read a book, you mentally create an image of the characters based on the words the author chooses to use. This is why I can never watch a movie of a book I have read: The Firm and One for the Money are perfect examples.

Choose your words carefully. They should resonate with you as a person and your work style. Use these words when you describe how you did what you did:

How did you work with the people you work with?
How do you perform your duties?
How do you approach new tasks or challenges?
How do you complete or overcome them?

Have you ever been in a crowded room not knowing a soul? By the end of the event you find the one person that you have something in common with? You seem to be drawn together. Using words that accurately describe you and your working style will draw organizations that best support you to you.

Bringing It All Together

Bring you back into your resume to give the reader the full picture of who you are, what you have to offer and the value you bring to teams, leadership, stakeholders, clients and organizations.

To bring your voice and value to your resume, take each duty or bullet point and think about:

Who did you work with?
How did you work with them?
What did you do?
How did others benefit?

This will open up the thought process to go beyond a job description into the full breadth of what you bring to an organization, team or clients. From there you can then paint the full picture that is you and allow the reader to truly see how you are that perfect fit for the position you desire.


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am a Brand Strategist, Professional Resume Writer and Career Coach. I work with individual clients, sales teams, leadership and companies to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, networking, communication, relationship management, presence and influence.

I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about Career Polish and what we can do to help you.

Your Executive Resume is Boring & Being Ignored – Bring it Back to Life with 7 Changes

boring executive resume

One of the things I hear most often from executive leaders is: I am bored.

They love what they do creating and driving change; yet they are stagnated or suffocated.

At some point, their career went into autopilot. They stopped being able to do what they do best and love.

This is when the decision is made that it is time to find that next position that will give them juice again, a reason to get excited in the morning and make positive changes.

With resolve, they start sending out resumes and get radio silence.  But why, they have an incredible track record, it is all there in black and white!

Because they are presenting themselves as they are-  at this moment – not who they are as a leader:


Career objective – boring
Career history – boring
Format, bullet points, descriptions… – boring

Why would a company looking for a leader to make a positive impact want to talk to a boring, bored executive?

Would you?

Unless you want to be stuck in that monotony, we need to make changes – now.

Change 1 – Mindset

Your mindset is the single most important element in career transition. What you think is what you believe; what you believe is how you behave. If you can only see the dreariness that surrounds you, it becomes a part of you and what you broadcast.

Stop looking at the mud you are stuck in and view your entire career. What gets you jazzed, what did you enjoy most, what do you want to be doing again? Reconnect with your passion, talents and value. Find that spark again and light it up.

Change 2 – Direction

One key to a resume is to write to where you want to go, not where you are at the moment. Too often resumes are written from the perspective of where you are, not what you want to do or where you are going.

What does that next move look like? What do you want to be doing? How do you want to make an impact? Imagine that next role and own it. Now think about what it takes to be there. What is important to that role?

That is what you write to – take the fire and point it right there.

Review your career history and describe the value you contributed in a manner that aligns with these defined key criteria.

Change 3 – Visual

You are an executive leader. Why does your resume look like every other resume?

You are unique, you are accomplished, you have value and can add immediate impact – where is that?

An executive resume should subtly demand attention because it has the stuff to support the attention. This does not mean add a flurry of colors, tables, fonts and “prettiness”. It should be subtle yet strong. A consistent font style with larger size, bold, italics, shading and lines will add subtle distinction while creating an overall presence.

Shake it up a little.

It is fine to use a title; however, titles can be confined to the definition given by the reader rather than the true extent of your experience. If you want to align with the position by using a title, use it in a short statement that gives an impactful, immediate synopsis of who you are as a leader.

Change 4 – The Why

Are you answering their why – why do I want to read your resume? If you are using a standard objective statement you are not. You are boring them.

A typical objective statement is something to the effect of, “wanting to use my talents and skills with a track record of success looking for a rewarding opportunity blah, blah, blah.”

This is telling them what you want, not how you benefit them. What is most important to that next organization is what you can do for them, not what they can do for you.

If someone asked you to cut to the chase and tell them what you bring to the table – what would you tell them? Start with that, but take it a step further.

Demonstrate it. It is not enough to claim to be an executive leader, you have to prove you walk the walk and talk the talk. If you are aligned with specific industries, target markets, business situations – this is the place to tell them. What you do, how you do it and your success.

They will not believe you just because you say so, you have to prove it.

Change 5 – Support

After your opening executive summary, support the magnitude of your value by giving a list of proficiencies or expertise that aligns with an executive leadership role. This list should bring impact, not simply fill space, and should be tailored to each position.

Remember, this is about what is important to them and demonstrating symmetry with your expertise and experience. Think beyond common terms to ones that align with the position and bring impact, for example, Global Strategy rather than Strategy.

Change 6 – Impact

When describing your current and past roles, position them from a value perspective rather than a list of job duties. This will distinguish you from what you were hired to do to how you made an impact.

Present your qualifications demonstrating how and where you made an impact. The how is describing the strategy and execution for your successes, the where is in various arenas – financial, human resources, culture or business. Speak to the role when highlighting your accomplishments, value and impact.

Change 7 – Spotlight

I have found one thing to be true of all the amazing executives that I have worked with, no matter the industry or title – they all stink at talking about themselves. Great leaders bring out excellence, propel others and lead by example and with their teams. This means they are not egocentric, it is about their people.

That is great, except one thing – your resume is about you. Get comfortable putting yourself out there. This does not mean that you describe what you did in a way that suggests you were the be-all-end-all. This means you must describe it in a way that demonstrates how you made an impact.

You are a leader -you lead – describe how you lead.

Making these seven changes will transform your resume into a true reflection of who you are as a leader and what you can do for them.


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.

I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about Career Polish and how we can help you.

Friends Don’t Let Friends Critique Their Resumes

friends fightingIf you have asked a friend to ‘take a look’ at your resume, it stinks.  You know it does, they know it does and yet they are not going to tell you.


Friends are too nice to say that.  Friends are supposed to be supportive and being supportive means telling you ‘it sounds great’ when it really does not.  Dollars to donuts, they cannot tell you what you do immediately after reading your resume, but – it sounds great.

They might suggest some small grammar or comma change because then they can demonstrate that they read it and they get to remain in safe zone.  Safe zone consists of staying away from anything that could question your abilities or skills.

Safe zone is safe for a reason. Friends know that there is the possibility – just the slightest of possibilities – you might get mad or defensive if there is any suggestion or implication of questioning your abilities.

Then there is this possible scenario: they suggest something, you make the change in your resume, you do not immediately hear back after you submit it for the first time, then blamed them. “Well, I did what you told me and it didn’t work!”

Stop asking your friends to help you with your resume, it is a no win situation for them and frustrating for you.

Because you feel the need to ask someone to look at your resume then something inside of you is telling you that it is not quite right. That inner voice is normally correct, but if you cannot ask your friends to read your resume to help you, how do you make it better?

Stop reading your resume as the author and read it as a hiring manager.

Now is the time to bring in the expert. Who knows what you did better than you?  No one. You are the expert in what value you have to contribute.  Leverage this in using the following steps to analyze your own resume and make it shine:


Before you read your resume, determine the job and scope of responsibilities.  What is a hiring manager looking for in the position that you seek?

If you are unsure of what the job entails or what is required, then you need to spend a lot of time on this step. To be frank, how can you write to a position if you do not know it?


Write out the specifics of the position, scope, responsibilities, expectations and wish list of desired attributes.  Having this list will make it much easier to critique your resume in the following step.

Scoring Sheet

Create a scoring sheet for your resume before you review it.  The detail of the desired position is one aspect.  Other qualifications it should have is readability, which includes the visual elements of your resume; impressions and proof.

Now it is time to read the resume.  Think like a hiring manager:  you have 300 resumes to review for this position and your time is valuable.  You are not going to waste your time digging for information; if the candidate does not bring it, you are tossing it.

Just to show you are serious, get a red pen out to mark that puppy up.  If there are inconsistencies –red mark; if there are missing elements – red question mark; hold nothing back, the red pen is merciless.

Ten Second Test

Before you read into detail, give your resume – or rather the resume of the prospective candidate in front of you – the ten second test.  Glance briefly at it to see if it engages you enough to want to read on in a passing glance of the top quarter of the page.  Is it visually attractive or does the text look small, cramped and crowded making it harder to read?  This is the visual aspect of the readability.

Write down your initial impressions of this resume on your scoring sheet.

Break It Down

Now take each section one at a time and go into detail. Get your list that you created for the desired position and have it right next to the resume.  As you review each section, make a check mark next to the desirable qualities when mentioned in the resume.

Read the opening of the resume, what is your impression?  Is that person telling you what they want in a position or what they can do for you in the position?  What strengths do they bring to the company, team, or position? Do they sound proactive using strong action words or reactive and just showing up to the job at hand?

Experience Is More Than Showing Up

Here is where the proof is in the pudding.  Reading through their experience, is it a demonstration of value add or a list of job duties?

Using job duties as bullet points tells the reader what you were hired to do, not what you did.  No one cares what you were hired to do; they want to know how you contributed in a valuable way.

Are the bullet points convincing you of the candidate’s expertise or skills?  Are they demonstrating the value they bring to an organization by describing who they worked with, how they worked with them, what they did and how it was of value?

This is the proof section.  The scoring sheet should have the requirements, now the experience section should prove the candidate has them and utilizes them to provide value to an organization, team, staff and/or clients.


Now that you have written notes analyzing your resume, you can revise it to meet the expectations of a hiring manager.  When you begin to rewrite your resume, keep it front and center in your mind that you are writing not for you – but for them.

It is your job to tell them how you meet or exceed the requirements or expectations; how you bring value to their organization; how you are the solution to their problem; how you are the best candidate among the 300 resumes.

You know what you do, how you do it and how it brings value.  That is why it is best for you to identify where it is missing in your resume then bring it out; this is not a job for your friends.


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am a Brand Strategist, Professional Resume Writer and Career Coach. I work with individual clients, sales teams, leadership and companies to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, networking, communication, relationship management, presence and influence.

In other words: I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about Career Polish and what we can do to help you.

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7 Tips For Sending Your Best Resume to Achieve Career New Year Resolutions

writingA week or so into the New Year and the gyms are still full, networking events are brimming and connection requests are flying. Many are working hard on those New Year’s Resolutions!

If one of your resolutions included making a change in your career there is one thing you need to do before sending out your resume:

Conduct a year-end review

This review should include your past year of experience, schooling or volunteering and the visual aspects and readability of your resume.

Following these seven steps will help tweak your 2015 resume to a forward-moving, value driven 2016 resume.

1. Question

If it has been longer than a year since your last resume update, start at that time. Look back at your history and for each position and time period, answer the following questions:

• What did I improve?
• How did I grow?
• What did I learn?
• How did I contribute?
• What changed in my role?

If you realize that your current resume is simply a copy of your job description, you will want to redefine that before identifying improvements. Redirect your bullet points to address the following questions:

• What is my role/what do I do?
• How do I perform these responsibilities?
• Who benefits?
• How do they benefit?
• How do I work with them?
• What is the value that I add as an individual contributor?
• What is the result?

Answering these questions transforms duties (I was hired to do this) into value statements (this is what I do, how and how it creates value). Your bullet points will now be demonstrative statements of your expertise, skills and abilities.

2. Update

Revise any credentials and expertise including training, degrees or certifications earned or attended should be updated and included.

Have you learned new skills that should now be included in your ‘Proficiencies’ section or included in your opening statement?

3. Combine

If you have had more than one position within the same company, consider combining the positions under one heading of the company rather than listing them independently.

At first glance, they will look like two separate jobs so combining gives visual strength.

If the move is more in alignment with where you want to go, combining the positions allows you to tell the story of being at the company with the emphasis on the most recent position. It is not necessary to give each position equal space.

If you have had several positions within the same company moving up along the way, you can utilize an opening statement for the company stating that you began in X position and through a series of promotions into positions of increased authority and accountability lead to the current position of Y.

This allows you to direct your career history with the company to emphasize the elements that are most important to your next move.

4. Cut

A general rule of thumb is ten years for your career history. There are exceptions; this is just a generally acceptable expectation to detail the last 10 years of experience.

Work history prior to that time can be included as line items without detailed explanations.

Is it time to either remove ancient history, or just condense to make more room for more recent accomplishments and value?

5. Revamp

Right under your letterhead you should have an opening paragraph answering an employer’s most important question: “What can you do for me?” How has this changed since your last revamp? Does it still represent what you have to offer and what you want to do?

If your resume begins with an objective statement detailing what you are looking, revamp it to answer the ‘what can you do for me’ question.

This is your introduction; it should entice the reader to continue reading your resume. This is where you demonstrate and introduce your skills, abilities, expertise and value.

A potential employer does not care what you want; they want to know how you can help them.

6. Research

Research similar or desired positions. Look at job descriptions, job postings and LinkedIn profiles. Are there any phrases, key words or ideas that align more with what you want to say or represent you in your resume? Incorporate those into your resume.

7. Reformat

Is your resume feeling a little stale when you look at it? Try Googling “resume sample” and click on images. Look at, do not read, all the examples that are flooded onto your screen. Is there one that really catches your eye? Recreate the format for your own resume.

If the format stood out to you, there is a good chance it will stand out to potential employers.

It is your resume, make it your own.

Utilizing these seven tips can help get your resume into a much more ready state to leverage your resume to realize your New Year’s Resolution for your career.


As the Founder and Principle of Career Polish, Inc, a national career coaching and practice firm, I am a Brand Strategist, Professional Resume Writer and Career Coach. I work with individual clients, sales teams, leadership and companies to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, networking, communication, relationship management, presence and influence.

In other words: I help people get from where they are in their jobs to where they want to be in their careers.

Click – – to find out more about Career Polish and what we can do to help you.

Staying In Middle Management Hell – What Are You Telling Your Staff?

Middle Management Hell
Not long ago I wrote an article about the lessons I learned in my first foray into management. I use that word intentionally – management – not leadership. I had not training, no mentoring and no clue.

The other day someone told me after reading that article they wondered, in applying it to themselves, if it meant ‘suck it up cupcake’ or ‘time to leave’. That is a question that can only be answered by the individual.

To read that article, click here: 4 Lessons Learned Surviving My First Leadership Role – Barely

However, she asked a wonderful question, one that I felt so important that it deserved its own article.

She said, “But what will my staff do if I leave?”

This was not meant as a, ‘they can’t get their job done without me’ type question, it was more of a ‘who is going to protect them’ question.

She is in a situation in which she leads a team and reports to the executive management team. Again, I use these words intentionally.

Her boss and his cohorts are not leaders. They diminish her on multiple layers, deflate her sense of worth, demean her contributions and devalue her leadership. This is done on a daily basis in subtle and not so subtle ways, in front of the executive team, her team and anyone else around.

She is a generous person who truly cares about her staff. She wants them to succeed and be happy at their firm. Her fear is that if she leaves the bad behavior will be directed to her staff without her there as a buffer.

My question to her was what happens if you stay? Not just to you professionally and personally; but more importantly: will they think that being mistreated is acceptable because you accept it?

By being a buffer, how much are you protecting them? They most likely stay in the firm because of her and they like their jobs. Of course, you do not want to see your staff injured in any manner, professionally, mentally or emotionally.

Being the shield between a bad big boss and your staff becomes second nature; a fixer transforms into a buffer. You take punches from above and keep a good staff shielded, productive and happy. You take all the hits and this compromises your professional, mental and emotional health – possibly leading to your physical health. You sacrifice so much to make sure your staff is protected.

But they are not.

They see the punches, the disrespect and the horrible way in which you are treated.

You are not a martyr, you are a punching bag.

If they do not know any better, they may think this is the way management works. They may become conditioned to do their jobs in fear rather than a positive prospective like joy, passion or commitment. They may let go of any ambition to move up in their career for fear of being treated like you are treated. They may lose respect for their direct leader due to allowing bad behavior from the big boss.

Staying in a crappy middle management job is not doing you or your staff any favors. It helps all of you to find an environment that is positive, supportive and in line with your professional mission, goals and aspirations. You get the heck out of there and they have a more clear view that the management behavior is not acceptable. You did not have to put up with it, left and are happy; and they can do the same.


I help identify and set a path to achieve individual career and company goals by using the V Formula:

Your Value + Your Voice = Visibility

Visibility is the leverage to move up or move on in your career; expand your book of business, grow your company and strengthen your team.


Lisa K. McDonald, Owner and Principal of Career Polish, Inc. is a speaker and seminar facilitator at companies and professional organizations speaking to leadership, sales, teams, transitioning/downsized employees and networking groups about career mobility, personal branding, networking, creating executive presence and achieving career movement success. To find out more, visit Career Polish, Inc.

Two Similar Hells: Online Dating and Job Searching

Computer FlowersDisclaimer: This article could contain inappropriate assumptions, sarcasm and language.  If you take offense to any of these, it is probably best if you just stop reading now.  No really, stop now; and I apologize to my mother in advance.  This is my fun day, in my little world I am having fun with the topic today.

On my list of unpleasant experiences online dating and job searching are certainly ranked up there.  As are root canals, surgery without the use of anesthesia, being trapped in a room of three year old on a sugar high, cleaning up dog poop and stomach flu.

I’m a list person, I have lists of everything.  To-do, never do again, goals, chores, things for which I am grateful and unpleasant things.  The unpleasant things list may just be in my head, but it exists.

I will give online dating the advantage though; when you are job searching the odds of receiving unkind messages, comments and emails from strangers is much less.  So in my opinion, online dating is a worse hell.

One girl told me she got an unsolicited, very unkind comment from someone on her dating profile in which they compared her physical appearance to that of man’s best friend.  Seriously.  No prospective employer sends you back an email similar to, “Just wanted to let you know that there is no way we will be calling you back.”

Before anyone gets all cranky, I know there are many people who met that special someone online.  To be fair, many people get jobs though job searching too, but that doesn’t make it a happy experience.

The similarities

Profile pictures

If you want a better response, both the online dating world and LinkedIn recommend you have a photograph of yourself.  I am not one that likes pictures of myself so in either case this is a torturous task.

In either case, please for the love of everything holy do not take a selfie in the bathroom!  No one, and I repeat this with all the fervor I can muster I pounding on my keyboard, no one wants to see your bathroom mirror or any part of your bathroom!  Ever.

A professional headshot is most appropriate for LinkedIn.  As far as dress, think of business casual for the most part, on rare occasions the suit and tie is appropriate.  For online dating, well, gentlemen if you are over 40 and no longer have that high school football physic then tank tops are not your friend.  Ladies, I am going to put this as delicately as I can by quoting a yourcard: dressing immodestly is like rolling around in manure; yes, you will get attention, but mostly from pigs.

It is important to choose just the right picture that will attract the right types of dates and prospective employers.

The profile

Too much about you

Oh, the wonderful lies we weave.  Nearly every woman I ever hear talk about online dating says the same thing is in almost every male profile: no drama.  Is that really necessary?  Is there any guy out there that wants drama?  Isn’t that an assumed?  Isn’t that like saying on your resume that you expect to be paid for the job?

To be fair here, guys, most women tell what they want you to do for them in saying what they like.  How you can earn their affection by where you take them and what you do for them rather than what qualities they bring to a potential relationship for you.  That is like opening your resume with “I am looking for a job that will allow me to use my skills and advance my career.”  It’s not all about you.

Representing yourself

Write your profile in your voice, true to you about what you have to offer.  There is nothing worse for a prospective employer to receive an outstanding resume, set up an interview and the individual in person/on the phone is a complete dude.  It leads to confusion, they wonder which one are you.  Similar to proclaiming yourself to be about 6’ tall and works out all the time when in reality you haven’t tipped the scales over 5’8” and your idea of vegetables are potato chips.


Do not lie in your resume.  It will be found out. Same with your online dating profile, it will be found out, period.  Just do not do it, you lose all credibility no matter what good you have done to that point.

The job posting

Read the damn thing, please.  If someone posts that they prefer certain aspects and you either do not have those aspects or are completely contradictory – do not respond.  That is like applying for a medical position in which you have no experience but have watched ER, Greys Anatomy or Chicago Hope so you have a pretty good idea about hospitals and you know you can win them over with your stellar personality.

If you do not meet the most basic, core, essential job qualifications please do not waste their time – an employers or potential date.  Why set yourself up for rejection?  Stop it.

The interview

Or the first date in dating.  Normally you are not going to get a job offer in the first five minutes of your first interview, just like you are not going to get a marriage proposal in the first five minutes of that first date – if you do, run.  This is a process.  This is when the person across the table is sizing you up to see if you really are all that you proclaimed to be.

Later in the date and interview they get to the point of determining if you are a good fit for their company or life.  This includes assessing things like if you would get along with your coworkers and bosses, would they want to introduce you to the family or would they lie to their friends if they ran into them while you were on a date and try to completely cover the fact that they are there by their own accord.

The instant relationship

If you find that after one date you are not being referred to in a manner of significant other or you received an offer of employment in the first five minutes – you should really evaluate this.  Why are they so desperate to hire so quickly without getting to know you?  Is there a high turnover rate in that position?  You should find out why to evaluate if you want to accept the offer.

Job searching and dating can be fun – if you are interviewing/pursuing the right job or dating the right person.  It may take time to find that right person; however, in the meantime, do not diminish yourself to fit the sub standards of what you have found so far.  The right job or person is out there and can be found if you:

  • Know your value – what do you bring to the table?
  • Clearly state your value – how can you bring your value to the benefit of others, demonstrate rather than state; telling me you are a nice person means nothing, prove it.
  • Have a baseline of your needs, expectations and goals – if you do not know what you want how can anything fit the bill?
  • Be flexible to opportunities that offer these things – even if they are not like jobs you have had or people you have dated in the past
  • Remain positive and open – tomorrow is a new day, your perfect mate or job has not been run over by a bus
  • Keep trying – there are a lot of toads out there professionally and personally, the more you kiss you are that much closer to the right one
  • Network – be seen, meet new people, get to know them from the friend perspective/what you can do for them in a business perspective before you jump to picking out rings or 401(k) options
  • Keep your humor – be able to share and laugh about your experiences with a good friend, having wine on hand is good too

Lisa K. McDonald, CPRW
Brand Strategist & Career Coach
Certified Professional Resume Writer

Is the Resume Dead?

chalkboardplayNo. Well, how is that for an easy blog read today?

As with most things, there is an ebb and flow, an evolution, a transition a change in course with resumes.

As my son would say, back in the day resumes represented a much different aspect in moving in, moving up or moving on in your career. Then, resumes were all about you and began with statements such as, “I am looking to join a company where I can use my skills and abilities to help a company excel and grow in my career.”

A list of job duties was then listed after each position on your resume. A cut, dried, simple and basic document all about you; what you want and what you were hired to do at current or previous positions.

Often, a resume was not even needed. You followed a trade or school path, it lead to an entry level position and it evolved from there. A career could be made in the same company, position or industry for your entire job life.

That was back in the day.

Now there are much less defined roads and more detours.

Resumes now are not about you, they are about them. Your resume represents a selling statement to the prospective employer answering their most important question: “What can you do for me?”

Not to be unkind, they do not care what you want. It is a buyer’s market, they can afford to be choosey, selfish and all about them.

Telling them what you were hired to do is no longer effective because being hired to do a job does not mean you did it or did it well. Bullet points have evolved from duty driven to value driven. What value did you bring to the organization, team, company or clients in doing what you did?

There are those that will argue that resumes are a thing of the past or unnecessary because networking is such a vital aspect of career transition or expansion. I agree with the networking aspect, it is critical in moving in, on or up; however the resume still plays a critical part, as well.

Not just for them, more importantly it is a critical component for you.

The resume is the basis of every other aspect of your career plan; whether that is breaking into a career, a new industry or the next level.

Your resume is your selling statement. You have to know what you are selling, the benefits, features and value before you can sell it. Bright and shiny only lasts so long in grabbing someone’s attention, to keep it you have to sell them on it.

This is what preparing a resume is about: defining your branding or value statement.

When you know your value and all the elements of which come into play you can then craft an effective LinkedIn profile, an elevator pitch, networking strategy, job search blueprint and business communications. The resume feeds and defines all of these factors; it is the foundation of your career home that you are building.

Your resume is your playbook from which you have numerous routes you can call depending on the score, the time and the opponent. Having a robust playbook allows you depth to draw from when the game changes.

You are not a one dimensional value provider; what you offer to a company extends beyond one skill set. An effective resume will showcase all of these different elements into a story that makes sense of the whole package. These are the different routes.

Let’s say for example you are in sales, toying with the idea of leaving your current employer and are attending a networking event. You meet someone at a company that you are very interested in and strike up a conversation.

Your current company is all about the numbers without cohesive plans of expanding into new territories or deepening current relationships. Know your shtick, give it, get the sale, get out and move on. You can knock the ball out the park with this and can speak fluently to a prospective hiring manager with another company with the same mindset.

But let’s say this company for whom the person you just met has a different mentality. They are solution-based and focus on the relationships to build the sales. Once you pick up on this in the conversation, it is time to change routes. Now you need to call the plays about your expertise, success and ability about relationships and solutions.

Having prepared your resume, you know this material backward and forward. You have identified and demonstrated it in your resume and therefore are able to recall and present it in a networking conversation easily.

Having never addressed these aspects in a resume, you do not have the background material or a comprehension of how to demonstrate rather than make generalized statements. You may have seen the play run, but you haven’t practiced, haven’t taken the hit yourself or made the catch. It sure looks easy to catch that ball; but it is a whole different story when it is coming right at you, along with big guys determined to make sure you miss it, drop it or get dropped as soon as you do.

One of my happy dance moments in working with my clients is when they tell me that they now get how skills A, B and C all interact, play together to create and deepen their value – it all makes sense and they can speak to it in different capacities.

You may not feel the need to prepare a resume to give to a prospective employer or even move up in your current company. However, I would strongly suggest that you prepare one – not for them, for you. For you to effectively educate yourself and rediscover your value and all that you have to offer. This will allow you to effectively position your branding statement anytime, anywhere under any condition.
Lisa K. McDonald, CPRW
Brand Strategist & Career Coach
Certified Professional Resume Writer

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