Thanksgiving – A Time To Create Your Own Personal Sales Force


I remember as a little girl having huge family gatherings for Thanksgiving with extended family that I only saw once a year catching up around enough food to feed an army.

It was fun, although what I remember most is a slice pumpkin pie hidden under mounds of whipped cream. Maybe that is what I enjoyed the most.

I realize some may be dreading this tradition tomorrow, but to that I say: why not use the opportunity presented if you are looking for a job?

Immediate, extended family or friends will probably try to make polite conversation and ask what you are doing now. Instead of dodging the question or answering with, “I’m looking for a job” generic gloss over, why not transform your family into your personal sales force?

What exactly is your own personal sales force?  It is your people identifying potential opportunities and selling you or bringing the information back to you to follow up on.

If you tell your family that you are merely looking for a job and Great Uncle Ed says there is an opening as a road kill cleaner-upper, are you going to jump on that?  Probably not, although, hats off if you do, someone needs to do that thankless job. Thank you road kill cleaner-uppers!

This is the critical part: you must translate what you do and what you are looking for in a way that your family understands it.  If they get what you do and what you want they will more easily recognize it when they hear it. This, in turn, makes it easier for them to sell you to others and/or bring back the opportunity to you.

The first thing to do is to understand exactly what it is you do – not in a job, but in terms of value.  What value do you provide to others?  This does not mean a title.  Titles are only given value by those who hear them which is based on their own experience.

In other words, if you work for a mortgage company and second cousin removed Gertrude just had her home foreclosed, you might just get a turkey leg hurled in your direction if you tell her you  are a mortgage broker.  She won’t know what you do, but she will associate you with the not so nice experience she encountered.

Back to the critical part – if you family understands your value, they can sell you any time anywhere, as demonstrated by my son when he was in high school.

Between football practices he brought a buddy home to raid the fridge and hang out.

His friend asked what I did and my son replied, “she helps people get jobs.”  Cringing out of sight (because that was not at all how I would say it and felt like he didn’t get it), I let the conversation continue.

Which was a good thing because then, the magic unfolded.

His friend asked how.

Boom baby! 

He got it. He presented it in the perfect way – for his audience to ask a question.

He then explained that I work with them doing their resumes, help with interviewing and ‘all the stuff that helps them get a job’.

Then next day his friend’s dad called and hired me.

My cousin is a tech genius.  I am clearly not.  He had to explain what he did to me in a way that I got it, which included using simple examples that related to my personal or business life without using technical jargon.  I was not offended, I was relieved because I finally got what he did and was not afraid to ask about it anymore.

It is not necessary to know the exact job you want.  Giving your family some parameters with this is helpful.  For example you may tell them that you have worked mainly in banking but would not mind going into brokerage or insurance.

Or simply tell them that what you do could be in a lot of different areas so you are not looking for one industry.

Relax on be perfect and fine tuning a pitch. You are not on a job interview or formal networking event. This is honest to goodness labored over turkey, stuffing, and all the fixins here people, not networking chicken!

Talk to your family and friends. When you explain what you do, it is okay to ask them if it makes sense to them.

The more they know the more they can help, and isn’t that part of the whole family thing?


As the Founder and Principle of Career Polish, Inc., a national career coaching and practice firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging LinkedIn, resumes, networking, communication, relationship management, presence and influence.
I help people get from where they are in their jobs to where they want to be in their careers.

Click here – – to find out more about how we can help you.

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