The Key To Personal Branding: The Way You Do The Things You Do ♪ ♫

Different guitar styles

It can be very frustrating to try to describe your value and create your personal brand when you feel as though you are the same as everyone else.  That voice in your head may be saying something like:

“I’m only a manger”

“I have the title CXX, but that doesn’t describe me”

“I just do this or that”

“I only know this industry”

You may have a common title or do the same thing as many other people, but the key is differentiating yourself.  You are different than everyone else in the way you do the things you do. (I don’t know about you, but every time I type that I hear the Temptation! Hopefully you do too now!)

Let me illustrate by using an example that is completely unrelated to resumes or LinkedIn: relaxation, my boyfriend and me.

We both have incredibly full work lives and his gets daily doses of high stress. Gearing up for our day, we take the same approach. We go to the gym first thing in the morning and hit it. This gives us a shot of energy to start our day and a feeling of accomplishment before we walk out the door.

Throughout the day we need to get in shots of relaxation to stay strong, complete our day and come home able to rejuvenate and appreciate our lives outside of work. This is where we take opposite directions to get to the same place.

I am a nature freak. In both the front and back of my office are patios where I have created little sanctuaries. Lots of plants, colors, comfy seating and bird feeders. Alternating between sitting there and taking the pups on a walk, I immerse into nature having a lot of interactions with hummingbirds, blue birds, cardinals, lizards, toads, squirrels, deer, hawks, foxes, opossums and raccoons. This time brings me a sense of peace.

The boyfriend, on the other hand, has a different strategy – he is a metal maniac. He goes to the gym, puts in earphones and turns up the metal. With Metallica blaring, he hits the treadmill or weights for about an hour. He can’t exactly thrash while he is running, but he gets the full intensity of the music and lets it come through while he is exerting a tremendous amount of energy. This gets him to a place of peace.

He goes on hikes with me and I went to Metallica and Iron Maiden with him.

We both reach the same place, but in different ways.

When branding yourself, either in your resume or LinkedIn, think about the way you to the things you do (I couldn’t help myself). You may have similar duties as others, but how to you get results? Who do you work with, how do you work with them, what do you do and how do they benefit from you doing these things in this manner?

With those questions in mind, you can begin to describe how you provide value and that is the core of your brand. Describing it is branding yourself and will make your resume and LinkedIn more effective tools working for you.



A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

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