The Most Important – and Often Missing – Piece of Your Communication

finger pointingResumes, LinkedIn profiles, business biographies, “about us” website blurbs, networking elevator pitches – these are all important forms of communication when either looking for a job, looking for your next career move or building business.


As a writer and coach the one thing that I see more often than not that is missing in all of these consistently across all levels of industries, job types and personalities is the most important factor:




That’s right – I would be dollars to donuts that you are missing from your own resume, business bio, LinkedIn profile and networking speeches.


Now think about that for a moment – if these are the key pieces in building interest and engagement in being hired wouldn’t it make sense that you are predominately featured in each?


Yes, it would make sense, but it rarely happens.


You see, more people are focused on giving cliff-note version bullet points of their past rather than providing an accurate description of themselves including their value.


Giving me a brief summary of your past only tells me what you were hired to do – it does not tell me if you actually did it, did it well or how you did it.


Business is distinctly different from the stock market in the fact that past successes are an indicator of future successes.


But it is not just the success – it is how you did it.


Two people can be hired as a worker, manager or leader but that does not mean that they do things the same way, or get the same results.


What makes you different, who do you work with, how do you work with them, what is it that you do, how do you do it and what is the value that you bring in doing what you do?


If you are a manager are you a strictly by the numbers manager or a mentoring, team oriented yet encourage individual growth manager?  How would I know this if you don’t tell me?


I may be looking for a manager but I want one that fits my culture, therefore it is important for me to know just what kind of manager you are, not just what you can get done.


Talk to your audience.  Let them know who you are not just what your title is because frankly, titles mean nothing.


I own my own company so I could give myself the title of Queen, Supreme Ruler of Resumes, Career and Business Coach Extraordinaire – but does that tell you anything about what I do?  No.  You may have an idea, but coaches/writers each have their own style and that is the difference between whom you hire.


On my LinkedIn profile and website I go into a bit more detail of how I do what I do which allows visitors to get a sense of me, not just my skill set.


People will hire you for you.  You can be trained on certain widget skill sets, but the bottom line is the value that you offer is the gateway to engagement.  Once that door has been open you can then engage the right audiences.


Put you back in your communication to start opening those doors!



Lisa K. McDonald, CPRW



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