What Does Your Audience Need To Hear From You?

Often we talk but we never really hear what we are saying.  You know this is happening when the person you are talking to looks at you like you have three heads.  Of course if you have teenagers, this is an every day occurrence…


When you are building a business or looking for employment it is critical that you go beyond knowing what you are saying: you have to know who your audience is and what they need to hear.


Who is it you are trying to connect with, what is important to them and what are their needs?  These are all questions that are critical.  Without this information you can’t possibly connect with them.


Once you determine these elements the next step is to figure out what do they need to hear from you and in what way.


Both of those elements are critical – do not neglect either one.


Do they need to hear about your past experience, your education, a certain technical skill set, a managerial style or the ability to learn?  What will they relate to the most?


Next determine how to present the answers to their questions.  What tone do you need to take – quiet confidence or sheer determination?  How demonstrative do you need to be utilizing key words or build descriptive narratives?  What will they connect with the most?


Lastly, make sure that your message is consistent among all forms of communication: resumes, LinkedIn, business communication, networking and any other forms.  Consistency builds credibility.


Take a step back to really think about who it is you want to connect with, how they need to hear from you and how they will best connect with your message and then you can create a concise, targeted and impactful message strategy.



Lisa K. McDonald, CPRW

Career Coach-Strategist

Certified Professional Resume Writer

Career Polish, Inc.



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