Why Your LinkedIn & Resume Are Flatlining – And How To Revive Them

lisakmcdonaldLeave a comment

Are you sending out resumes that are getting lost in the blackhole of no responses?

Are people looking at your LinkedIn but not connecting or responding?

These are two strong indicators that your resume and LinkedIn profile are dead. Or dying a slow painful death.

What happened? You’re using keywords to describe your experience. It should be obvious that you are a match. Why won’t someone talk to you? Why is your resume or LinkedIn on life support or worse?

Because you are not talking with anyone. You’re writing at them.

That’s the cause of death.

Here are the symptoms

Is your job description your main points? Are you trying to talk “resume” or “professional”? If so, you’re not engaging. You are not only killing your brand; you’re killing the conversation before it starts.

You’ve got your eyes closed, hands over your ears talking in a different language to the person in front of you. You can’t have or invite a conversation that way, now can you?

Here’s the why

Resumes are a funny thing. No, strike that. Resumes stink. They are in a weird language, use the assumed “I”, and you’re not sure of what to include, how, or even the current rules. Writing your resume is a frustrating, mind numbing, nerve racking, exercise of torture.

Given this set up, is it any wonder that most people do what is easiest – use their job description as bullet points? No, of course not.

But easy isn’t always right.

The problem in doing so is many:

  1.  You are not conveying value.
  2. You are writing what you were hired to do.
  3. No one cares what you were hired to do.
  4. They only pay attention to what happens when you do it.
  5. They only care when it relates to them – what can you do for them.

In other words: boring, irrelevant, snooze fest, they have moved on. That’s if someone actually reads it. If it is your resume, it probably hasn’t passed the ATS system. But that’s another conversation.

Here’s the fix

Stop trying to be the right words and be you.

Have a conversation. I know resumes are a bit awkward. I call them an arm’s length conversation. You aren’t sure who is going to read them so it might be a bit removed, but you are still having a conversation.

Talk to them!

Take those bullet points, job duties, and bring them to life. Tell them why they want to talk to you. Break them down to include points of interest. Do so by examining them with these questions:

  1. Who did you work with?
  2. How did you work with them?
  3. What did you do?
  4. How did something or someone benefit from this?
  5. How is it better since YOU did it?
  6. What is unique about how you did it?
  7. What was the problem?
  8. Why was there a need for this?

It’s a bit of storytelling, a dash of context, sprinkling of keywords, and a whole lot of demonstrated value. Mix this all up and you have a conversation starter.

Talk with your reader. Imagine them asking you a question – “tell me about a time you fixed this problem”. Then answer it speaking to them directly, without the $10 words and fluff. Tell them what matters to them in a fast and understandable way.

If you drone on in person, people will tune you out. Drone on in your resume, they do the same thing.

Now LinkedIn is a bit different. The conversation changes. Instead of an arm’s length, it is now a one-on-one with the person you want to read your profile.

Think of it – and write it – from this context. You’re sitting in one of those ridiculously overstuffed chairs in a foo-foo coffee house across from your target reader. They ask you to tell them about yourself.

How do you answer that?

If you answer it like your resume, “I’m a senior technical professional with 20+ years’ experience….” Zzzzzzzz You killed the conversation. Why? Because no one talks like that in real life!

Answer it as a person. A real-life person facing another real-life person. What would you say – in person – in that casual, professional environment?

One of my most favorite examples is a client with boundless energy. And a LinkedIn opening of: “I am a TITLE with COMPANY who covers TERRITORY.” Zzzzzzz

We captured her energy by opening a conversation with an engaging statement that represents her, her industry, and her clients. In less than 10 seconds you know she is an influencer, a winner with a healthy balance of work and play.

We used “me”, “my”, “I” and “our” in her profile. She is talking directly with her audience.

Her views shot up 300% in the first week and recruiters were engaging with her.

Summary

Yesterday I talked to a young man frustrated at the lack of responses and engagement. When he explained to me one of his bullet points, he could tell me the value. His resume was a job duty. He exclaimed, “I don’t know what to say or how to say it!”

My answer – to him and to you – stop talking at someone using words, phrases or even a style that isn’t natural. Pretend you are talking to me. And be you.

You are going to get noticed and hired due to a combination of things. Your experience, skills, expertise, and/or potential. But don’t forget the most important part of that equation, what it all starts with, even that sentence: you.

How can you tweak your profile to invite a conversation?

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

Advertisements

How To Use “I Don’t Know” In An Interview To Convey 5 Positive Business Attributes

lisakmcdonaldLeave a comment

It’s okay to say “I don’t know.” Sometimes it is better than okay, it is absolutely the right thing to do. Trying to come up with (or fake) an answer can be unintentionally amusing, or it can be be detrimental to your career.

Recently, I got a funny instead of an “I don’t know” A little TMI warning – I’m exploring HRT. I was given a new script and asked the pharmacist what’s the problem of too much estrogen and how will I know. His answer:

“You cry a lot.”

Oh my. He was serious. I thought it was hilarious, thought I don’t know that anyone else would have thought so. I have a weird sense of humor. Maybe next time an I don’t know followed by check with your doctor, let me ask, let me look it up…. anything really.

I used to be afraid of admitting that I didn’t know something. I was told it was a sign of weakness. How can anyone take you as an authority, a leader, if you don’t know the answers.

The problem was, I’m not good at faking. But I was good at learning. So I decided if I was going to be seen as an unauthoritative weak leader, I was at least going to be helpful.

I learned to say, “I don’t know, but I will find the answer.”

Do you even realize how powerful that statement is?

It’s liberating!

It freed me from trying to be perfect or something I wasn’t. I did not have to meet some unrealistic expectation.

And the lucky break! I would get excited because I saw it as a golden opportunity to learn something new. I love learning. Phyllis Diller attributed her longevity and success partially to learning something new every day.

You are never so far advanced in your career that you know everything and no longer need to learn.

To anyone who is like I was, afraid to admit not knowing something, either in an interview or early in your career, I say:

Don’t be.

Here’s something that will take this liberating phrase up a notch to make it even more powerful. I wish I would have figure this out back then… Here how “I don’t know” can be a positive differential in your interview.

Don’t say you will learn or find the answer. Prove it.

How?

Use an example. There is some time in your past you did not know something you needed to know. How did you find it out, how did you solve the challenge, how did you win over that problem?

A solid example with a positive result will prove at least five positive attributes:

  1.  Credibility – backing up your words with demonstrated past action
  2.  A problem solver – able to discover or use resources to find a solution
  3.  Self-aware – willing to admit when they don’t know something
  4.  A go-getter – willing to go after the next step, or create it
  5.  A self-starter – able to craft a solution

There is one slight ring of truth to the don’t know equals a weakness – if it stops at “I don’t know.” If you don’t go beyond, prove your power, and learn from it then yes, “I don’t know” can be seen as a weakness.

You are a lot more powerful that you give yourself credit. Amp it up by admitting you don’t know then ferociously go after that knowledge. What a rush of satisfaction to learn something new!

With my last I don’t know I did learn the symptoms and some interesting alternatives. What’s the last fun thing you learned from an “I don’t know” moment?

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

Don’t Bad Mouth – Ever – You Never Know Who You Are Talking To…

lisakmcdonaldLeave a comment

I love hearing stories of six degrees of separation aka Six Degrees of Kevin Bacon. It is fascinating to me how we are all connected. And it isn’t just across boardrooms or cubicle farms.

This just happened and it is one of the most fun ones I’ve come across. Let me plot it out….

  • Chief worked with Rizzo in a small town in Tennessee before Rizzo was transferred to Virginia.
  • Chief’s daughter, her husband and their kids live far south in Florida.
  • Chief’s granddaughter’s soccer team played in a tournament in California.
  • Rizzo messaged Chief that he just met Chief’s daughter and family pool side in California.

You just never know who you are going to run into and how you will do it. This is why it is just best that you do not speak harshly or badmouth anyone or any company. It could damage your career, or future opportunities.

I know we all have a bad experience now and then. A company you may have hated working for is the exact same company that someone else’s father built or that they are very proud to work for that company.

You can’t be bitter about a past and taste the sweet success of the future at the same time. Just can’t happen. Those are two extremes. Decide which is most important to you and go with it.

If you want to be mad, you have every right – go for it. Just don’t be surprised when you stay stuck in that mad space or things don’t move forward for you. You’re going to get what you radiate.

It’s like being bitter at that person for dumping you. You get a bit of time to do so. But after a while there is no way a decent person is gong to be interested or interested for long. That bitterness oozes out and repels people.

Not throwing stones, I’ve been there, done this. But I finally woke up and was able to find something I could appreciate out of that relationship. I had to dig deep to rise above and find it. I about dug to China for that one. But I did and shortly after doing so, I healed and amazing people started to enter my life.

Some might think it hard to find the six degrees of connectivity when they meet a stranger. I challenge you to take it a step further and do so from a completely positive perspective. That’s when you’ll really find some awesome connections!

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.
Click here – CareerPolish.com – to find out more.

Resumes & Interviewing – What To Do With That Wackadoodle Job

lisakmcdonaldLeave a comment

I have purple hair. Wasn’t supposed to, didn’t mean to – but there it is. It is a lovely combination of deep lavender melded within dark silver…

Whatever. You can put a pig in Armani and it’s still a pig.

My hair is purple.

It’s about now that one of my favorite sayings comes into play: failure isn’t fatal. Winston Churchill, Mike Ditka, and Don Shula said some version of this, but the bottom line is the same:

Failure isn’t fatal.

This is not fatal. Now I find it hysterical. Because it freaked Chief out.

I have long hair and a boyfriend who really likes my long hair and really, really likes it blonde.

When he first saw it, I can’t count the number of “𝘖𝘏. 𝘔𝘠. 𝘎𝘖𝘋. 𝙬𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙚𝙙???” that came out of him. It’s 𝙢𝙮 𝙝𝙖𝙞𝙧 but he’s the one having a meltdown. One more guy thing I don’t understand.

But I digress.

My point was this isn’t going to kill me. No mistake or failure is really can’t be classified as a failure if you learn from them.

What I have learned – some people aren’t the best with toners and my hair really takes to purple and not in a pretty purple sort of way.

So what does purple hair have to do with careers and resumes? Don’t freak out over your purple hair position. Temporary purple hair is your wackadoodle job.

Maybe somewhere in your career, you had a job that made absolutely no sense to your career. It was a filler or a mistake. Whatever it was, you feel like it is the pink elephant in the middle of your resume or in your interview.

It’s not.

There is something to be learned or gained from every single position that you take. You learned or reinforced a skill. Discovered something new. That discovery doesn’t have to be positive. You may have learned that you really, really don’t like that industry or type of position. That’s still learning something.

Now take it to the next level. If you learned you didn’t like a certain aspect or job, turn it into a positive. It pushed you to dive into another aspect, more education, training, or something that was a better fit.

Spinning the experience to a positive show maturity and intelligence. That is something an employer wants to see and hear.

Pretty much everyone has had a weird job that made no sense, was a disaster or a mistake. And pretty much everyone survives from them. It’s all in your perception and what you choose to do with the experience.

Have some fun with it. The more positive and light you can be about it, the less it will concern others.

For me, I’ve got a couple weeks before my next speaking engagement… I may let the purple reign just to torture Chief a bit longer. That’s not too mean, give me a break here, I’ve got to have some fun with this purple hair!

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals get career happy.

Click here – CareerPolish.com – to find out more.

No, I’m not kidding, there is more than one type of cover letter

lisakmcdonaldLeave a comment

I literally said this to someone at the gym the other morning.

Perhaps not the way I would normally respond, but give me a break, it was early. Chief somehow gets us to the gym in the ungodly hour of 5 am so I wake up sometime around 6ish on a treadmill.

The guys at the gym know what I do. Not that they asked me. They asked Chief.  It’s the southern manners, they often talk to the man instead of the woman.

It’s very interesting, especially for someone not from the south. The closest I get to being a Southern Belle is Carol Burnett’s Scarlette.

On this day, Chief was out of town so it was just me. Somehow, a couple of the guys were talking about early retirement, changing jobs, job searching – you know, stuff up my alley. Then I hear one tell the other that it’s good for him to keep his resume updated all the time (true) but not to worry about a Cover Letter, they’re dead.

Wait. What?

Now boys, I appreciate the southern charm, I really do. However, that advise is as useful as a steering wheel on a mule. And you’re fixin’ to get me riled up.

Too late, riling happened. I had to interject. Because, you know, this is what I do….

Now if you think a couple of good ol’ boys are going to believe a girl who’s just about knee-high to a duck just because she said so well then you’ve only got one oar in the water.

So after the above mentioned “No, I’m not kidding” I did convince them (and educate a little) with some Q&A:

Q: What if you saw a position posted and they asked for a cover letter? Oh, well yeah…
A: That’s right, you would have to write a Traditional Cover Letter, which targets a specific job in a company.

Q: What if you were referred to send your resume to someone in the company? Uh, the same thing?
A: Just about, just a tiny technicality in calling it a Referral Cover Letter which mentions the person who referred you.

Q: Now, what if you wanted to be proactive in your job search and reach out to a company, companies in an industry or an entire region to discover a position that isn’t even posted yet, create enough interest that one is created for you or make such an impression that they refer you to a hidden opportunity – meaning hardly any competition? You can do that?
A: You betcha! It’s called a Value Proposition Letter, which is a crisp, focused letter demonstrating your value. There are versions to this, with minor differences:
– A letter of interest – written without a specific job in mind to a specific company.
– A broadcast letter – written without a specific job to several employers in a targeted sector.
– A prospecting letter – without a specific job to a smaller, more targeted audience.

Q: Okay, lastly, what if you wanted to do something new but didn’t know anything about it so you wanted to reach out to someone to get their advice on how to get into their industry, find out more about what the position is like or even what else you can do once you get into it? I don’t know
A: Another letter – or email – but this time it’s a Networking Letter. You’re basically asking for an Informational Interview to get their advice or gather information about a position, industry or your job search.

My good deed and workout were done for the day.

Oh, and don’t think these things are just thrown together haphazardly. Oh no, each letter is thoroughly researched, targeted and meticulously crafted for the most impact. The most impactful and successful Value Proposition Letters are no more than 150 words – total!

Some hiring managers and recruiters may take the side of the gym boys saying the Cover Letter is dead. It may be in their eyes. But not for everyone.

I know many decision makers across multiple industries that do read the Cover Letters. Some read it before the resume and use it as a deciding factor if they want to read the resume. Some read after the resume as a test to make sure the person sounds the same in both.

Across our industry, it is generally accepted that on the low end, at least 60% of jobs are hidden – meaning they aren’t advertised. Think about it for a minute, how often do you hear or know of when a position needs to be filled, internally you hear those four little words, “do you know anyone…”?

This is why networking and hidden job market strategy using Value Proposition Letters are so amazing. They get results.

Every piece of communication is an opportunity for you to expand your network, cement your brand and open doors. Why would you turn that down? The person on the other side of the desk can choose not to read that letter, but wouldn’t you rather have it and not need it than need it and not have it?

Of course, I guess if someone doesn’t want to make the most of every possible opportunity, they have their reasons, bless their little heart.

 

Has one of these letters been successful for you? Bonus question – I had a lot of fun with the southern sayings in this – I think “bless their heart” is still my favorite. What’s your favorite or one that you don’ hear anymore? 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help amazing professionals break out of a suffocating corporate existence and get happy in their career.

I’m the career alchemist – I turn job lead into career gold!

Click here – CareerPolish.com – to find out more about we can work together to get you career happy.

There are no such things as lazy hummingbirds in nature or in your career

lisakmcdonaldLeave a comment

One of my favorite birds in the hummingbird. I love watching them dance and zoom around the flowers, each other and the feeders. I love their colors and personalities. I love their symbolism, meaning, and energy in nature. The latter is why I have a little hummingbird tattooed on my ankle.

In other words: I’m a fan.

I put my feeders out a few weeks ago and let my mother know of my first sightings. Since she is in Indianapolis, I wanted to give her a heads up that they would soon be headed her way.

The other day I was telling Chief about how quickly I am having to refill my feeders and how they haven’t shown up at moms yet. That’s when he said the funniest thing.

“Do you think our hummingbirds are just the lazy ones that don’t want to fly any further North?”

No!

They are territorial little things and this is their territory, their summer home. They want to be here. They aren’t stuck here because they’re lazy! And by the way, I don’t think there is such a thing as a lazy hummingbird.

That comment not only made me laugh, but it also stuck in my head. And since my mind always twists things into a parallel for careers, personal branding or job searching, I saw a connection to how we beat ourselves up for being happy in our job or career.

It’s such a more, more, more type world. You did $50k in sales, great – now get to $100k. Your business broke the $5M mark, awesome – now do $10M. You made Manager, great – now you need to go after District Manager. With every mark you make it isn’t enough, you should be doing more. You shouldn’t rest on your laurels, keep going, strive for more, go, go, go!

Why?

What’s wrong with being happy right where you are? What if you don’t want to be that next title up? What if money or titles or prestige isn’t the most important thing to you? I’m not knocking any of those, I’m just saying what if right here is your right place?

Why are we looked at as lazy hummingbirds for staying where we are, even if we have the ability to go further?

Society expectations? Peer pressure? Parent blaming? Who knows?

The point is, stop it. If you are happy where you are, stop defending yourself. Stop thinking there is something wrong with you. There is absolutely nothing wrong with you, you’ve got it all right!

You’re the lucky one: you figured out what makes you happy and you’re living it. Hooray for you! Being happy right here gives you a longer season to enjoy the sweet nectar of happiness.

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach, and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.  Click here – CareerPolish.com – to find out more about we can work together to get you unstuck

Your resume is a persuasive conversation – why aren’t you doing the talking?

lisakmcdonaldLeave a comment

I heard Tony Robbins say, and I’m going to paraphrase, that it is vital to know your desired outcome before you have a conversation. That way you can guide it to what you want and maximize your time. A few intents can be to inform, convey, or persuade.

Sounds like a resume to me.

Inform the reader of your qualifications, convey your value and persuade them to set up an interview.

Your resume is that initial conversation. Unfortunately, I see too many people figuratively standing in front of your target (your resume) but not doing any talking.

Let’s discover the three biggest challenges that hold most people back and get rid of that block right here and now.

Challenge 1 – Too much information

Do you know if you search for “how to write a resume” on Google, you will get 381,000,000 results in .55 seconds? I did it. Here’s my screenshot:

google search write a resume - lisa k mcdonald

That’s way too much information to read. Beyond that, I’ll bet you dollars to donuts that it is mostly contradictive. One article says to do this, another says oh no, do the opposite. It’s just too much. And no, the irony of me saying that in an article about writing your resume is not lost on me.

Step away from the research.

Challenge 2 – Talk yourself out of it

I call this the lack of permission. Let me explain.

You see, you know what you need to write.

Yes, you do.

No really, I’ll prove it to you. Answer the following questions out loud:
• What will you be doing?
• How will it impact a business, team, client base?
• What are the skills necessary to do this job?
• Can you do or have you done these things for a positive outcome?
• Prove it.

That right there – the prove it, that is important. If you were to prove it to me, you would be telling me a story demonstrating your skills, experience and results.

Don’t you think that would persuade or convince a reader that you have the necessary skills? Possibly persuading them to have another conversation?

Here is where the permission comes into play. Generally, people are afraid to write down the conversation we just had above. They say things like:
• It doesn’t sound right for a resume.
• It sounds too informal.
• They don’t know ‘resume’ words
• It’s not what they are used to.

They talk themselves out of using the good stuff because it feels different.

Let me help you with this.

It is different. And by the way, normal person, you don’t write resumes every day. How do you know what it should sound like, feel like or look like? You don’t. (I say normal person because, well, have you ever met a group of people like me? We’re definately unique in that we really like writing resumes! We know that isn’t normal, but we love it anyway!)

Oh wait, all your research tells you…. Yes, I know. But get out of your head for a minute. Remember, step away from the research. Engage more than that one section of your brain.

Tell me if you have ever thought or muttered this phrase (or something similar), “if I can just get in front of someone, I have no problem talking about/selling myself”.

If so, then you are only giving yourself permission to have that conversation during an interview, not the resume. But guess what, if they don’t know it in the resume, why would they want to set up an interview?

I am officially eliminating that excuse. I hereby give you permission as a Certified Professional Resume Writer, Certified Social Brand Analyst and Certified Career Coach.

Don’t wait for the interview. Prime the pump, get them excited – tell them what you want them to know!

Just do it!

You need to set that stage – tell them how you are the answer to their problem. Set the foundation in their mind of you, your value, your brand, your voice. Don’t waste this opportunity to tell them what they need to hear because you’re afraid of telling them what you want them to know.

Challenge 3 – They may not like it

You’re right. Some people are not going to like what you put together. I’ve been doing this for over a decade and I still can’t please every reviewer, recruiter, HR person or Great Aunt Gertrude every single time.

Some people like one page, others like three, some hate Times New Roman, others scoff at Calibri, some like visuals, others think they are distracting, there is too much information, not there isn’t enough, it should be pink, it should be red, no it should be a freankin’ rainbow…sorry, I digressed into Alex’s speech on Greys’ in planning the prom.

The point is, no, not everyone is going to like it. The point of that is good. You want it to appeal to the people and company cultures that are most like you or that are best in supporting your growth and value. Not every company is a good fit for you.

Let your value and brand shine through in your resume to do some pre-screening of companies that either don’t deserve you or are a bad fit for you.

You have permission, you know what you want to tell them – now go have some fun with it!

What challenges do you face in trying to put together your resume or LinkedIn profile? 

 

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck and gain momentum in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you moving forward.

What Snow In Vegas Has To Do With Your Job Search

lisakmcdonaldLeave a comment

I’d never been to Vegas, only flown over the Grand Canyon and never seen Red Rock. So to say I was excited to see these on our anniversary trip would have been an understatement. Not only would I get to see some of the most beautiful nature this country has to offer but it would be warm.

I’m over the cold, I’m over the snow, the ice. The frigid temperatures. Dressing in layers. I’m over the whole winter thing. I can’t stand cold. Going to Nevada in February, where it was supposed to be warm, sunny and no winter in sight.

That was the plan at least. But then there was snow. In Vegas. For the first time in over a decade. Seriously? Who would think they need hats, boots, coats and layers in Vegas??

We did.

The really crappy weather could have ruined our trip. We heard plenty of people complaining about it. Instead, it was one of the best trips we’d ever had.

Because we used our superpower.

The things that most people complained about were actually the benefits. That was the superpower in action: seeing the negative as a positive.

Because of the snow, cold, and rain most people stayed away. We nearly had all the landmarks to ourselves. At the Skybridge at the West Rim of the Grand Canyon, the guide told us they normally get over 4,000 people a day. But with the weather that week, they hadn’t even come close to cracking 1,000.

Red Rock
Enjoying the beauty and solitude of Red Rock Canyon
  • Joining us at Red Rock were a handful of serious hikers. Other than that, we were able to be fully immersed in the Canyon and its beauty.
  • Hoover Dam was relaxing going at our own pace without being herded in a crowd.
  • The strip – nearly a ghost town! We had the over-the-street crosswalks and escalators to ourselves. We found a table immediately at the Eataly. Front row for the Bellagio fountains show with no one sharing our space. Anything you wanted to play in any location was completely open.

It was wonderful. We checked things off our bucket list. Chief got to enjoy a 2+ hour tour and see the first Shelby ever built and I got to be fully immersed, nearly in complete solitude, in magnificent, inspiring nature.

Everyone has this superpower, sadly we often chose to ignore it. It is easier to complain about a sky full of clouds instead of seeing a single daffodil blooming at your feet. How you perceive the world has a lot to do with what happens in your world.

So how does this help your job search? By redefining how you look at events. Are you letting things happen to you or letting things that happen guide you?

Here is a superpower fine tune that I learned years ago and I still practice today: I get thankful and excited about rejection.

That’s right, I celebrate the no.

Is this crazy, yeah, probably. But it has made such a difference on so many levels that I don’t care about crazy, I go for the feel good.

Here’s how it works. I’m on the phone with a potential client and we decide for whatever reason that it’s not a good fit to work together. After the call, I say out loud “Thank you! Now there is room for my yes .” I consider any type of no as one step closer to something I want to say yes to.

Here’s a superpower view for job search rejection:

  • That job you were rejected for – good thing, they were offering 30% below market salary.
  • The one that never called back – thank goodness, it was a toxic culture that causes a high turnover.
  • The one that you interviewed for several times then nothing – dodged a bullet there my friend. They are on the brink of disaster and going to pin the downfall on the new guy.

All those rejections keep you open to the right thing. It’s coming, it’s out there. Keep doing the smart strategies: networking, customizing resumes to positions, offering value, keeping your ears open, updating your LinkedIn…

Maybe those rejections get you so frustrated that you reach out for help. Maybe it is someone like me or maybe it is a group that meets regularly and offers a full range of support. (If you are in Indianapolis, I highly, highly recommend Passport to Employment as this supportive group).

Without that rejection, you would not have been ‘pushed’ into getting the help that you needed to get the job you wanted.

Seeing a positive or potential opportunity honestly takes a little bit of work. It is a muscle you have to develop and regularly continue to work to make stronger. Start small.

  • Hit every red light? Whew, you probably missed a major back up or that delay got you there just in time for a premium parking space!
  • Can’t take advantage of a great parking space because someone’s hogging two spaces? Won’t he be sorry when, because of his parking style, his car gets swiped and paint chipped – but not yours!

Start using your superpower today even in the smallest of ways and see how the landscape changes for you.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰

As a triple certified as a Professional Resume Writer, Career Coach, and Social Media Brand Analyst I help amazing people break out of a suffocating corporate existence and into a position and place that renews their brilliance.

Click here – CareerPolish.com – to find out how I get people unstuck in their careers.

If You Can’t Sell Yourself, How Do You Expect A Recruiter To?

lisakmcdonaldLeave a comment

Do you know how many times a recruiter hears, “just get me in, and I can sell myself.”?

A lot.

Hey, I’m all for confidence – more power to you.

This is a BS statement when it is coupled with a resume that doesn’t demonstrate how their qualifications are a solution to that company’s problem. That’s right, I’m immediately throwing the BS flag in this article.

Hey wait a minute, I know what I am worth, I know I’m the solution or savior here, I know how to sell myself – why is that BS?

Because the theory behind this does not jive with the practical application you are employing.

Are you expecting to just have a conversation with the recruiter and they will then translate all your goodness to the prospective employer in order that you will get the interview?

Shame. Shame on you.

You want the recruiter to get you in there, for goodness sake, help them out!
Most recruiters I know are not going to redo your resume, and they shouldn’t. Their time is valuable and their talents aren’t in resumes. It is in matching solutions (you) to problems/needs (their clients – technically their client’s problems or needs).

If your resume doesn’t prove this, odds are you really can’t sell yourself. I’m not trying to be harsh, just help you out.

Your resume is setting the stage. It’s getting the prospective employer to get excited. It’s setting the tone of your brand. If you have a recruiter who can talk you up and get an employer interested, there is going to be a step back when the employer sees that lackluster resume.

Why?

Incongruence.

If you have the goods (and you do), it should come across in everything about you: your LinkedIn, your resume, your interview – every conversation, everything about you.

The reality is, writing your resume is hard and it sucks.

Holy cow, trying to capture what they want to hear, putting it in a way that doesn’t sound like your bragging, making sure it has the right verbiage – that’s a lot of work. It isn’t done in a day. And it’s not something to overlook or take for granted.

You’ve got to know what is important to that industry or company. What are their challenges? You also have to demonstrate your knowledge, expertise or experience in solving similar problems so they can clearly see that if you have done it before, you are more than likely able to do it again – for them.

Giving your recruiter a plane jane resume then asking them to talk you up is like having your buddy try to set you up with someone you are keen on but don’t give them any selling points. So they end up telling that person that you have a ‘great personality’.

Maybe you do have a great personality, but wouldn’t it be better to tell them that you haven’t missed a single opening day at Wriggly Field if that person is a Cubs fan?

Give your recruiter something to work with – it makes their job easier, which translates to getting you in the door faster. Have a quality resume.

I’m not saying that you have to hire me – I’m not saying not to either. What I am saying is to invest in yourself. If you don’t want to make the financial investment to hire a professional, then make the time investment in yourself.

It’s not just for the recruiter or the employer – it’s for you. It will help you clarify your value and develop those impact stories for the interview or networking. Here’s a little help to give you a head start. An article about the two most important elements that need to be demonstrated in your resume: How to Make Everyone – Including you – Stop Hating Your Resume.

That investment will pay off, in spades. Aren’t you worth it?

End Note: if you have tried to write your resume or realize that you can’t or don’t want to, I do welcome you to check out my business site: Career Polish to find out what it is I do, why I love career branding so much and how I can help you.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you unstuck

What Makes You So Darn Special?

lisakmcdonaldLeave a comment

Hi, I’m Lisa, I’m a learning junkie.

I look at learning as a continual investment in myself. I am in a perpetual state of evolution. Constant learning by reading, taking classes, experimenting and being blessed with influencers.

I have an amazing tribe of mentors and coaches – shout out to Lorraine, Jennifer, Amy, Deb and Michelle. These personal influencers enrich my life. They elevate me as a person and as a contributor of value to others. They keep me grounded, encourage me, gently point out stupid things I do and get my sarcasm.

There is one constant that every single one of them has told me, on more than one occasion: I am harder on myself than anyone else. Duh.

The aforementioned stupid things I do, if they point it out, they do so in a supportive, kind way. When I think about it, I tell myself something like “well, you’re a blooming idiot.” Here is a great example of this:

During a discussion, I made the comment that I should have known how to do something, which I had never done before. To which she replied, “Why?” I thought because it was similar to something else. She said it was unfair to myself to expect to know something I have never done.

In replaying that conversation, my comment to myself was, “What makes you so darn special? Like you should know all the answers without ever doing it before?”

We all need to stop thinking we are so darn special that our expectations for ourselves exceed anything we would expect of others. Especially when it is setting us up for failure.

My son was having a struggle with something the other day. This would be something his dad could relate to better than I, but his dad passed last year. I tried the supportive, kind way – he wasn’t getting it.

Then I asked him if his dad was in the same situation, what would he tell his dad? His response was a healthier option and completely different than what he was doing. My next comment was, “If you would give that advice to your dad, why wouldn’t you take it yourself?” Light bulb.

Chief and I had a conversation about working out. He had completed a goal and was disappointed that he had not subsequently gone far enough beyond it. He had extremely high goals set for each next step. When I asked him what goals he would recommend for me if I did the same thing, there was a huge discrepancy. The goal was significantly lower and prefaced with “any improvement is great”.

My question to him was, “why is a small improvement great for me, but a failure for you?” Light bulb.

I am all about setting high goals, I’ve got three on my plate right now. What I am not all about is beating yourself up when you feel like you are failing, when in reality you are not.

Here’s how to do a healthy pivot if you’re getting burned out or feeling a bit of failure creeping in on a big goal:

1. Know your why. Reconnect with the reason you have this goal in the first place. Your why is the primary driver of any goal.

2. Give someone else advice. If you can, ask yourself what would you advise someone else to do if they had the same goal. If you cannot divorce yourself from this situation, ask a friend to role play this with you.

3. Break it down. Big goals are not achieved in one fell swoop. Take a look at it and break it down to its most simple components. Can you break down actions into monthly steps? Great, now break them down into weekly actions, then daily. One step at a time. No step is too small as long as it is a step forward.

4. Learn from going backwards. Yes, I just said any step forward is progress, but the reality is that you might go backwards a time or two. Fantastic. Hidden within that is an amazing opportunity to learn something. It might be about the goal, the process, the action or yourself. Write that stuff down!

5. Write it out. This is the best motivator I know. Track your goals, actions and – this is big – your accomplishments. This will help you keep track of how far you have come and that you are, indeed, moving forward.

6. Celebrate it all. Don’t wait until the realization of the big goal to celebrate. Recognize and praise yourself for the ‘little’ victories as well. If you don’t feel like you moved any closer to your goal this week, take a look. You completed every one of the daily activities you set out to do – hooray! Ice-cream with sprinkles for you!

7. Relax. Make sure you bring balance to your life. Goals are awesome, but they are not the end point. Often, they are not the most rewarding, it is the journey that gives us the most delight and satisfaction. Take a break. Recharge your batteries by engaging with people, nature, art, food, exercise, or meditation. Keep yourself at peak performance by taking care of you as a whole.

You know what, you are special. We all are. But you are not so darn special that you should hold yourself to insane standards that you would not encourage for anyone else. Remember that Golden Rule: Do unto others as you would have them do unto you. To keep our own expectations from get out of hand let’s add: Do not do unto yourself as you would not do unto others.

Start today. What is one thing that you can celebrate today? I didn’t ask what big thing can you celebrate, I asked what is one thing you can celebrate. I haven’t tackled any of my big goals today. But off the top of my head I can think of three things so far today that I can celebrate. I did my three miles on the treadmill this morning. Dinner is already prepared so it will be a hassle-free night tonight. I had an amazing coaching session and one action suggestion I offered was of great value to my client.

Now it’s your turn.

✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰✰
As a triple certified as a Professional Resume Writer, Career Coach and Social Media Brand Analyst I help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance. I get people unstuck in their careers.
Click here – CareerPolish.com – to find out more about we can work together to get you unstuck