Your LinkedIn Profile –How You See Yourself For Others To See & Find You


One of the best things about being five foot tall and having a son who is over six feet tall is the endless array of short jokes.

Lisa K McDonald - shopping with my son
So my kid is a little taller than me….

It just never ends. I took my son shopping earlier this week and without fail, there were short jokes involved.  Reaching for something slightly over my head, I heard, “you want a ladder Mom or should I just get that for you?” Ha. Ha.



I suggested looking for something in another isle and was treated to: “It’s not over there. I know you can’t see anything from down there, but I can see over the isles, it’s not there.” Ha.


He takes these opportunities as often as he can, where he got this sense of sarcasm I have no idea. (clears throat and gives innocent baffled look) The thing that he thinks is really funny is a lot of people after meeting me and getting over the initial short shock do not think of me as small.

I don’t sound small. I don’t see myself as small.

Most of my conversations are over the phone and electronic communication. I have a near perfect track record of hearing the same statement when meeting someone after they have read my LinkedIn profile or talked to me on the phone: “You are a lot shorter than I thought.”

Apparently I sound, both in verbal and written communication, as tall as my son. Take that kid!

I am very passionate about what I do. I love it. I love working with clients and helping them rediscover their value and be able to communicate it in a way that it opens doors for them to go in the direction they want with confidence, poise and excitement.

This passion comes through when I speak to individuals and through my LinkedIn profile.

When you write your profile, write from you – not what you think others want to hear. Who are you, what do you want them to know? Keep this in the context of your audience. What is important to them?

When you compose your LinkedIn profile this way, your authenticity will align with their needs and the magic will happen. I have heard LinkedIn called a virtual handshake. I like that.

There is nothing worse than a limp handshake – one in which there is a splattering of key words with no person behind it; or a dominate handshake – one which is chalk full of a resume and void of a personality. The best handshake is a confident grasp that is welcoming and breaks the ice.

You are good at what you do. You know where you can go. You understand your value and how it benefits others. This is you as you know yourself. This is the you that you want others to see. This is the you that you should write in your LinkedIn.



A little about me: I do what I love: help leaders break out of a suffocating corporate existence and into a position and place that renews their brilliance.

As the Founder and Principle of Career Polish, Inc., a national career personal branding firm, I am an Executive Brand Strategist, Resume Writer and Career Coach. I work with individual clients, companies, leadership and teams to identify, strengthen and effectively communicate their brand, engagement, commitment and most importantly – their value – by learning and leveraging personal branding as applied to LinkedIn, resumes, networking, communication, relationship management, presence and influence.

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